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New media - Social Networks

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Cathy Chao
Cathy Chao

This is a project has social networks introduction and media buy on these platforms

BusinessTechnologie
1 von 34
Social Networks
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object]
Industry ,[object Object],[object Object]
Secondary Services (for users) ,[object Object],[object Object]
Media Buying/Ad Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Female ： Age 27 External External Fan Page External Fan Page Male ： Age 25 Paid Advertising
Case Study The Ritz-Carlton Resorts of Naples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study The Ritz-Carlton Resorts of Naples ,[object Object],[object Object],[object Object],[object Object],[object Object],External Fan Page
RCRN Overall Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Targeting: Fan page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Pricing, Budget & Schedule
Targeting: Summer Packages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics – Fan page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics – Summer Packages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Fan Page – Month Over Month Growth 5,000 fan goal (original EOY goal) 2,000 fan goal (Three month goal) Fan page ads begin
Facebook Fan Page - Daily Growth Fan page ads begin. Ad budget increased. Also highest week fan interactions. Daily budget reduced. Fan-page advertising correlates absolutely to the growth of the fan count and has been proven to be an extremely effective tactic.
Owned & Earned Other Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction
Who uses it? ,[object Object],[object Object],[object Object],[object Object]
Other use ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],#Hashtag
[object Object],[object Object],[object Object],Competition
Twitter ,[object Object],[object Object],[object Object]
Media buying and advertising ,[object Object],[object Object],[object Object]
Twitter – JetBlue ,[object Object],[object Object],[object Object],[object Object]
@JetBlue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
@JetBlueCheeps ,[object Object],[object Object],[object Object],[object Object]
Buying/ Planning ,[object Object],[object Object]
How to buy? ,[object Object],[object Object]
Which to buy? ,[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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New media - Social Networks

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  • 17. Facebook Fan Page – Month Over Month Growth 5,000 fan goal (original EOY goal) 2,000 fan goal (Three month goal) Fan page ads begin
  • 18. Facebook Fan Page - Daily Growth Fan page ads begin. Ad budget increased. Also highest week fan interactions. Daily budget reduced. Fan-page advertising correlates absolutely to the growth of the fan count and has been proven to be an extremely effective tactic.
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Hinweis der Redaktion

  1. Care2’s goal (from website): “Make it easy for everyone to live a healthy, green lifestyle and impact the causes they care about most.“ 12 million+ users 43 Things: Goal setting community. 3 million+