Cathy Reisenwitz

Washington D.C. Metro Area United States

Web Content Writer at Capterra

Advertising / Marketing / PR

The right software makes business better. Capterra exists to connect B2B software buyers and sellers. We make buying and selling business software as easy as possible. I write for three of Capterra's blogs, covering technology in the legal, medical, and customer service industries. The goal of the blogs is to increase traffic to our directories. Two directories associated with my blogs saw nearly 200% traffic increases three months after I began writing for them. Three months after I took over the legal blog, it saw 69% more sessions, 67% more users, 65% more pageviews, 75% more sessions from organic search, and 264% more sessions from email. In the three months after the Customer Ser...