1. Pivots, Processes,
Positioning:
Key Decisions In The First 90 Of Building A New Product
Cathy Edwards

2. What this talk isn’t about:
legal matters
finding a co-founder
hiring a team
getting distribution
non web/mobile companies

3. A little about me
CTO and co-founder, Chomp
mix of product, engineering and algorithms
mobile background
Australian
@cathye

4. The 4 rules of early stage
product building

5. Rule 1
Over-Invest In User Research

6. www.sensible.com

7. Rule 2
Size The Market

8. “Mobile app downloads are forecast to soar
from 10.7 billion in 2010 to 182.7 billion in
2015, according to a new forecast from
International Data Corporation.”
15 billion app downloads on
Appleʼs App Store
10 billion app downloads on
Googleʼs Android Market

9. Rule 3
Put Just Enough Process In
Place

10. Minimum viable process
Use version control
Set up commit emails
Donʼt track bugs in email
Have a wiki for documentation

11. Keywords
Version control: git and github, subversion
Task trackers: Pivotal Tracker, Lighthouse,
Fogbugz
Wiki: Google Sites

12. Rule 4
Know What’s Going On Inside
The System

14. Keywords
Monitoring: nagios
Graphing: munin, cacti, ganglia

15. Bonus Rule
Just Ship

16. 45 simple rules
1. Over-invest in user research
2. Size the market
3. Put just enough process in place
4. Know whatʼs going on inside the system
5. Just ship

17. Thank you