Robert Hicks, ITV, Digital Sales Manager, Commercial and Online, TV, Television, Production, Product Placement, AFP, Advertiser Finded Programming, Sponsorship, Branded Television

1. ITV Product Placement Roadshow

5. Tracking and Evaluation

7. Radiuss: Technology Location Location on Screen Duration Logo Time on Screen (seconds) Multiple Exposures No. of times the brand appears. Size Size of brand exposures on screen (% of total screen size)

8. The Contextual Integration scoring system is based upon 7 distinct criteria- from a low end passive, unbranded experience to a high end value combining full Brand active integration coupled with an audio reference. Contextual Integration Scores -Value Chain Passive Brand Exposure Active Branded Product Integration + Audio Reference Passive Unbranded Product Integration Audio Reference only Passive Branded Product Integration Active Branded Product Integration Active Unbranded Product Integration

9. Making it Happen

10. Product Placement DNA (learnings from Around the World) Creates emotional attachments Creates fuel for wider Marketing activity Can endorse a Brand’s attributes and educate through usage Can create a “bridge” for promotional activity Allows for greater contextual intensity of communication Vector of positive image Heightens Brand Awareness

12. Placement Plus