Mentorship/Research Breakfast Club/Public Workshops An overview of upcoming public marketing programs including the popular Breakfast Club series and the Mentorship program, whose participants will be funded to attend the November 2007 National Arts Marketing Project Conference in Miami.

1. Training and
DAY Research
Public Marketing Programs:
Breakfast Club Roundtables
Marketing Workshops
Philadelphia Marketing Leaders

2. Training and Research:
DAY Breakfast Club
The Breakfast Club Roundtables bring cultural
marketers together to read, critique and learn
from secondary marketing research.
• Quarterly meetings
• Book club format, small groups
• Exposure to new research & marketing trends
• In-depth discussions
• Problem solving and consulting
• Opportunity to network with marketing peers
• $15 - Continental breakfast included!

3. Training and Research:
DAY Breakfast Club
How Do The Breakfast Club Roundtables Work?
1. Research is selected.
2. Research sent to participants at least 2 weeks prior to
session to read on own.
3. Participants are divided into small groups to discuss key
findings.
4. Small groups come together to share thoughts with
larger group to exchange ideas, examples, and best
practices.

4. Training and Research:
DAY Breakfast Club
Past Topics Include:
Arts Press Coverage
Advertising Effectiveness
Half Price Ticketing
Cultural Consumers
Cultural Participation
2006 Portfolio Report
Cultural Tourism
Time Use – Leisure
Arts & Culture in Metropolis Report

5. Training and Research:
DAY Breakfast Club
2007 / 2008 Breakfast Club Roundtable Schedule:
Know Your Five P’s October 10, 2007
Successful Strategies for the Marketing Mix
Initiators & Cohorts: December 5, 2007
Who are they, how to reach them?
Gender & Technology: February 13, 2008
How Men & Women Use Internet
Open Topic: April 9, 2008
We want to hear from you, submit an idea !

6. Training and Research:
DAY Breakfast Club
Other Exciting Information & Updates:
•New Time - Breakfast Clubs will begin at 9:00am and last until 10:30am.
•Online Registration - see who’s attending, pay online with secure
credit card, add to your outlook calendar, and more!
•Online Resources - access to archived research & links to useful resources.
•Blog - keep talking, share contact information, post other resources.

7. Training and Research:
DAY Workshops
Marketing workshops are designed to provide
member organizations the opportunity to learn
about marketing strategies and cutting edge
trends from marketing professionals and
national experts.
• Quarterly sessions
• Trends, techniques, and best practices
• Wide range of topics for all skill levels
• Expert presenters & panelists
• Opportunity to network with peers and national experts
and professionals

8. Training and Research:
DAY Breakfast Club
Past Topics Include:
Mavericks at Work
In partnership with Center City Proprietors Association and Joseph Fox
Bookshop
Spreading the Word:
Media Relations for Small Arts Organizations
Public Media and the Arts
In partnership with WHYY
E-Marketing 2007:
Trends & Practical Strategies

9. Training and Research:
DAY Workshops
Upcoming Workshop…
Pricing Strategies for Visual & Performing Arts
Organization
July 18th, 2:30-5:00pm
PECO, Energy Hall B, 2301 Market Street, Philadelphia
Cost: $35 members, $70 non-members
Pricing is a powerful marketing tool. Are you being strategic with your
admission and ticket prices? We have brought experts from the field to talk
about pricing strategies and best practices for both the visual and
performing arts. From discounts and sliding scales to premiums and
demand based fees, learn what your ticket or admission price says about
your organization.
Jon Landers, Principal, Economics Research Associates
Jill Robinson, President, Target Resource Group

10. Training and Research:
DAY Workshops
2007 / 2008 Marketing Workshop Schedule:
Pricing Strategies July 18, 2007
Paradox of Choice Fall, 2007
TBD Winter, 2008
TBD Spring, 2008

11. Training and Research:
Philadelphia Marketing
DAY Leaders
Philadelphia Marketing Leaders
National Arts Marketing
Project Conference
November 2-5, Miami, FL

12. Training and Research:
Philadelphia Marketing
DAY Leaders
What is the Philadelphia Marketing Leaders
group?
Peer cultural marketers come together to consult with, and get
help from each other through group discussions, networking
receptions, and shared experience at National Arts Marketing
Conference.
An initiative of the Cultural Alliance and the Philadelphia Cultural
Management Initiative (PCMI), this program is designed to
develop marketing capacity at nonprofit arts and culture
organizations.

13. Training and Research:
Philadelphia Marketing
DAY Leaders
Learn More:
Contact:
Becky Lang Staffieri
Marketing & Sales Manager
215-557-7811 ext 23

14. DAY Public Marketing Programs
The Greater Philadelphia Cultural Alliance’s Campaign for Culture, an
umbrella marketing initiative, is funded by The Pew Charitable Trusts.

15. DAY Public Marketing Programs
Thank you!
Questions?