This slide is designed for the presentation at 13th APNG Camp 2011 in Hongkong. Its style is made based on the original style of 'Business Impact of Social Media' slide. Source: http://www.slideshare.net/DigitalInfluence/business-impact-of-social-media I'd like to thanks Brian Cavoli for that.

1. E-commerce
in Vietnam
Thanh Nguyen
February 2011
February, 2011

2. WHAT WE WILL DISCUSS
1. Some facts about the Development of
Internet and E-commerce in Vietnam
2. Vietnam E-Commerce Situation
3. Suggestion to succeed in E-commerce
in Vietnam

3. FACTS ABOUT INTERNET AND E-COMMERCE
IN VIETNAM
i. Who are using Internet in Vietnam?
Number of Internet users:
• about 26.000.000 **
• 7th in the world
• 30% user per capita
Age of Internet users:
• Most are young
• 74% users at the age
between 15 and 34
** Asia Digital Marketing Association, Asia Pacific Digital Marketing Yearbook 2010

4. FACTS ABOUT INTERNET AND E-COMMERCE
IN VIETNAM
ii. How often are they using Internet?
**
** Asia Digital Marketing Association, Asia Pacific Digital Marketing Yearbook 2010

5. FACTS ABOUT INTERNET AND E-COMMERCE
IN VIETNAM
iii. Which category are they interested in?
**
** Asia Digital Marketing Association, Asia Pacific Digital Marketing Yearbook 2010

6. FACTS ABOUT INTERNET AND E-COMMERCE
IN VIETNAM
iv. How do they go online? **
Three quarters of
users go online at
home rather than
from the office
(28%) and from
internet cafe (21%)
** Asia Digital Marketing Association, Asia Pacific Digital Marketing Yearbook 2010

7. VIETNAM E-COMMERCE SITUATION
About Retail Market
• an attractive destination for multinational
retailers
• 4th position among 30 countries attracting
foreign investors **
• economic growth of around 6.4% in 2010
• government decision to allow 100% entry to
foreign retailers under the WTO commitment
will lead modern retail to realize unrealistic
growth
** Vietnam Retail Analysis (2008 – 2010)

8. VIETNAM E-COMMERCE SITUATION
About Consumers
• 26mil user that are almost very young **
• One third of Vietnam’s internet users are
student **
• Most of them are spending hours and hours in
surfing Internet for online newspaper,
entertainment, social network and shopping
** Vietnam Retail Analysis (2008 – 2010)

9. VIETNAM E-COMMERCE SITUATION
About some difficulties
• It’s hard to find an effective way to advertise
• Don’t have a trusty online payment
• Lack of supporting laws or regulations

10. SUGGESTION TO SUCCEED IN E-COMMERCE
IN VIETNAM
Social Commerce

11. SUGGESTION TO SUCCEED IN E-COMMERCE
IN VIETNAM
**
**
** http://www.socialbakers.com/

12. Thank You
for Listening
Thanh Nguyen, Vietnam
Skype: thanh.ngtrung
FB: thanhmam