Advertising agencies are regarded as key institutions in contemporary economy. They are collectively a major influence on consumer culture. Institutions around the world make their designs and promotion strategies in-house, or most commonly hire an external firm that best fits their needs. This article will assess firm Landor Associates in order to consider it as a working partner for branding assignments.

1. Company Summary
By Carolina Rondon

2. “Products are made in a
factory, but brands are created
in the mind.”
- Walter Landor

3. About Landor Associates
 Leading brand consultancy
with 28 offices in 22 countries.
 Design and consulting
services to help create,
establish, brands from several
industries. The agency
provides its customers with
brand value research and
analysis

4. The legacy

5. Landor today
700 employees
$29.2 millions in sales
22 industries

6. 1940 1950 1960 1970
198019902000s2010s
Clients

7. Key Personnel
Lois Jacobs Allen Adamson Henry Chan
chief executive officer chairman of the NAregion president of greater China region

8. Capabilities
 Brand purpose & sustainability
 Research & insights
 Brand strategy & positioning
 Brand experience
 Digital & social media
 Identity & design
 Naming & verbal branding

9. Distinctness

10. Distinctness

11. Website

12. Should you hire Landor?
Few on the industry of advertising can deny the influence of Landor
Associates. Landor offers innovative solutions to great brands around
the world. Although there are some particular weaknesses such as a
possible overwhelming website and lack of social responsibility
programs, Landor possesses a strong and appealing branding image
to numerous clients and prospects from industries such as health,
finance, food, government, and tourism.
Founder Walter Landor’s vision of a groundbreaking company
concentrated in brands performance possibly surpassed his original
expectations. The reason to affirm this is because Landor Associates
International is certainly a suitable option to take in consideration
when a company desires to reach its strongest branding momentum.

13. Thank you!