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Company Summary
By Carolina Rondon
“Products are made in a
factory, but brands are created
in the mind.”
- Walter Landor
About Landor Associates
 Leading brand consultancy
with 28 offices in 22 countries.
 Design and consulting
services to h...
The legacy
Landor today
700 employees
$29.2 millions in sales
22 industries
1940 1950 1960 1970
198019902000s2010s
Clients
Key Personnel
Lois Jacobs Allen Adamson Henry Chan
chief executive officer chairman of the NAregion president of greater C...
Capabilities
 Brand purpose & sustainability
 Research & insights
 Brand strategy & positioning
 Brand experience
 Di...
Distinctness
Distinctness
Website
Should you hire Landor?
Few on the industry of advertising can deny the influence of Landor
Associates. Landor offers inno...
Thank you!
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Branding Companies: Landor Associates Case Study

Advertising agencies are regarded as key institutions in contemporary economy. They are collectively a major influence on consumer culture.

Institutions around the world make their designs and promotion strategies in-house, or most commonly hire an external firm that best fits their needs.

This article will assess firm Landor Associates in order to consider it as a working partner for branding assignments.

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Branding Companies: Landor Associates Case Study

  1. 1. Company Summary By Carolina Rondon
  2. 2. “Products are made in a factory, but brands are created in the mind.” - Walter Landor
  3. 3. About Landor Associates  Leading brand consultancy with 28 offices in 22 countries.  Design and consulting services to help create, establish, brands from several industries. The agency provides its customers with brand value research and analysis
  4. 4. The legacy
  5. 5. Landor today 700 employees $29.2 millions in sales 22 industries
  6. 6. 1940 1950 1960 1970 198019902000s2010s Clients
  7. 7. Key Personnel Lois Jacobs Allen Adamson Henry Chan chief executive officer chairman of the NAregion president of greater China region
  8. 8. Capabilities  Brand purpose & sustainability  Research & insights  Brand strategy & positioning  Brand experience  Digital & social media  Identity & design  Naming & verbal branding
  9. 9. Distinctness
  10. 10. Distinctness
  11. 11. Website
  12. 12. Should you hire Landor? Few on the industry of advertising can deny the influence of Landor Associates. Landor offers innovative solutions to great brands around the world. Although there are some particular weaknesses such as a possible overwhelming website and lack of social responsibility programs, Landor possesses a strong and appealing branding image to numerous clients and prospects from industries such as health, finance, food, government, and tourism. Founder Walter Landor’s vision of a groundbreaking company concentrated in brands performance possibly surpassed his original expectations. The reason to affirm this is because Landor Associates International is certainly a suitable option to take in consideration when a company desires to reach its strongest branding momentum.
  13. 13. Thank you!

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