2. My background:
• CEO and co-founder of Arctic Rights Management 2018
• CEO of Phonofile from 1999 – 2017
• Merlin board member 2011 – 2017
• Music Norway board member 2013 – present
• Svalbard United – consultancy 2016 – present
• Ministry of culture Norway – Advisory board 2015 – 2017
• Co-founder of independent label Farmen 1997
• Sales manager Musikkoperatørene, physical distributor
• Store manager, Nico Records, Oslo, ´80s to early ‘90s
4. Global revenue development
(1999—2016, source IFPI)
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Global revenue development
(1999—2016, source IFPI)
8. Significant changes going digital:
Limited availability
Music was an investment
Album was the main product
Limited access to market
Music was purchased as units
Labels controlled distribution
Unlimied access to market
Single track is the main product
»Feels like free»
Unlimited availability
Music is rented (subscriptions)
Music was a product (vinyl / CD) Music is a service
Everyone can distribute music
10. Some of the industry challenges:
• Creating a level playing field
• Protect and grow the value of music
• Real market access for all
• Transparency
• Supply chain issues
• The Value Gap - YouTube vs paid subscription
11. Adjust your
marketing
routines to new
opportunities
• Data access and processing to improve
insights and analytics
• Be relevant to fans more frequently
• Communicate directly to your fans (social
media, website etc)
• Online advertising and remarketing
• Marketing your music through music services
• Work close with your label and distributor
• Planning is key!
12. Thanks, you´ll find me here
Mail:
erik@arcticrights.com
Mobile:
+47 91511357
Linked in:
https://linkedin.com/in/erikbrataas/
Facebook:
https://www.facebook.com/erik.brataas