Digitalisation of Caribbean Music workshop, Feasibility study and action plan for the digitalisation of caribbean music

1. Barbados Beach Club February 21 & 22, 2018
Alison Winham
© 2018 Policy Networks International Inc.. E: conceptualisation@consultant.com
and Capacity Building Initiative
DIGITALISATION OF
CARIBBEAN MUSIC
FEASIBILITY STUDY & ACTION PLAN for the
Framework for the Digital & Live Music Accelerator/Workshop

2. Independent Trade
Organisations
• WIN – The Worldwide independent Network
• Representing over 30 independent TAs
• Leading independent music associations in
approx. 30 countries
• Australasia, Asia, Europe, North & South
America
• Co-respondents in countries with no TA e.g.
Poland
• Together they have many thousands of
independent company members

3. What does WIN do?
- WIN supports the interests of
independent music producers and
creators
- Knowledge/capacity buildng
programmes
- Research and development
- Market monitoring to ensure fair
access
- Key Projects….

4. Key Projects (1)
- Market research - ‘WINTEL’
- Financial insight & market share by
copyright ownership
- Independents as investors in local
culture
- As creators of ‘new’..
- www.winformusic.org

5. Average A&R spend as % revenue 14%
Average years in operation 16
Average number of employees 9
Average revenue (millions USD) 3
Share of revenue that is overseas 48%
Share of revenue that is domestic 52%
Average number of artists per label 160
Average A&R spend (USD) $378,56
WINTEL…

6. Key Projects (2)
- “Value gap” lobbying
- Market dominance, addressing
industry exploitation issues:
- Supporting artists: WIN Fair Digital
Deals Declaration
- Reliance on third parties; skills gap

7. Key Projects (3)
- Industry representation for
independents
- Building/strengthening associative
structures for independents (eg
IMIChile)
- Technical development & standards
(DDEX, ISRC)
- Working with wider industry, eg IFPI
- Supporting licensing…

8. Licensing
- Phonogram rights: direct and
collective licensing
- Direct: ‘making available’ rights
- Merlin
- Collective: communication to the
public rights (& others)

9. Collective Licensing
- Independent producers are especially
reliant on collective licensing.
- Hard to navigate entities & options,
especially internationally.
- Very complex data issues
- Collaborative approach essential

10. What do WIN’s member indie
trade associations do? (1)
- Commercial: training, support, advice,
resources, guides, discounts etc.
- In-house resource to assist with
questions and queries.
- Anti-piracy software free to members
- Merlin admin fee 1.5% to members
(3% to non-members)

11. What do WIN’s member indie
trade associations do (2)
- Member assistance programmes in
partnership with eg collecting
societies, YouTube, iTunes etc.
- Events, training sessions, ‘friends’ –
digital, sync, marketing

12. • Access the global knowledge network
• Access valuable assets such as anti-piracy
software/Merlin discount
• Learn how to leverage government grants – export,
digitisation
• Unlock support for live showcases – Canada/Sweden
good examples
• Access capacity building funds from WIN
What could WIN’s Caribbean
Associations do?

13. Barbados Beach Club February 21 & 22, 2018
Alison Winham
© 2018 Policy Networks International Inc.. E: conceptualisation@consultant.com
and Capacity Building Initiative
DIGITALISATION OF
CARIBBEAN MUSIC
FEASIBILITY STUDY & ACTION PLAN for the
Framework for the Digital & Live Music Accelerator/Workshop