http://www.capgeminisupertechiesshow.com Capgemini Super Techies Show Season 2: Salesforce.com Challenge Presentation

1. The Salesforce.com Inc. Challenge — “Bicycling in
the Cloud”
Present a technology vision for taking an existing bicycle
manufacturer and retailer to the next level as a transportation
option

2. The Facts
• A global cloud computing company headquartered in San Francisco, California
• Though best known for its customer relationship management (CRM) product,
Salesforce has also expanded into the "social enterprise arena”
• It is currently ranked the most innovative company in America by Forbes
magazine
• Salesforce is ranked at number 19 in Fortune magazine’s 100 Best Companies
to Work for in 2013
• It is listed on the New York Stock Exchange and is a constituent of the S&P 500
index

3. Background on Challenge
• Traffic density threatens both the productivity and health of people in major
cities around the world
• Bicycles reduce congestion, reduce pollution, improve parking availability, and
improve overall livability of cities
• Bicycles are often replaced by cars as soon as income rises, especially as new
low-cost automobiles come to market
• Opportunity exists to redefine bicycling as an upscale option, not a poor man’s
necessity

4. The Problem
• The full potential of bicycling as a reliable and eco-friendly mode of
transport has not yet been realized around the world
• No attempts have been made to explore solutions to successfully
combine technology with bicycling, and promote the latter as an
upscale transportation option

5. The Challenge Statement
• Present a multi-channel vision for taking an existing bicycle
manufacturer and retailer to the next level as a transportation
option and as curator of a customer community
• Propose creative use of social media, mobile devices, data
collection technologies and cloud services to accelerate and
enrich this strategy with minimal capital commitment

6. Important Points to Remember
The technology solution should take into consideration the
following criteria:
 Does the plan encompass owning, renting, sharing and other
alternative models for access to bicycles both by regular and
occasional users?
• Does the plan take advantage of mobile devices for purposes such
as finding rental pickup and drop-off points, and for making
appointments for bicycle adjustments and repairs?

7. Important Points to Remember
Some more criteria to be considered:
 Does the plan create a strong brand identity that carries across
mobile experience, storefront experience, social media and other
means of community creation?
 Does the plan make provision for collecting and applying realworld data to improve the buyer/owner/rider experience?
 Does the plan apply cloud services to accelerate the effort while
minimizing capital cost?