A Reference Architecture for Digitalization in the Pharmaceutical Industry

A Reference Architecture for Digitalization
in the Pharmaceutical Industry
INFORMATIK 2017
47. Jahrestagung der Gesellschaft für Informatik e.V. (GI) | 25.-29.9.2017 | Chemnitz
Workshop Enterprise Architecture Management in Forschung und Praxis
Alina Chircu, Bentley University
Levent Sözer, Capgemini Germany
Eldar Sultanow, Capgemini Germany

Copyright © Capgemini 2016. All Rights Reserved
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Agenda
 Objectives
 Summary
 Next Steps1

Our vision – We would like to create the reference
architecture to:
3RA Pharma
Allow new (IT) suppliers
to quickly get
knowledgeable on our
industry specifics
Create transparency in
terms of which
technology is used for
what purpose
Provide templates for a
technology solution,
capturing both business-
facing and technology-
facing perspectives in
terms of pharma

Digital Transformation Technologies
4RA Pharma
 Enabling the digitization of our society and economy
 Objects and people are assigned unique identifiers, sensors, and actuators
 interconnected through wireless ad-hoc networks such Bluetooth, Zigbee or Z-Wafe, and report about
their status and the surrounding environment
 26 billion IoT devices will be deployed by 2020
INTERNET
OF THINGS
AUGMENTED
REALITY
COGNITIVE
COMPUTING

5RA Pharma
 Technologies that increase the user’s perception and interaction with the real world by placing virtual
objects
 Combines real and virtual objects in a real environment
 Runs interactively, and in real time
 Virtual objects’ features and behavior is derived from data that has been gathered due to digitalization
AUGMENTED
REALITY
INTERNET OF
THINGS
COGNITIVE
COMPUTING

6RA Pharma
 IT systems using artificial intelligence, natural language processing, and machine learning technologies
 Provide data analysis and decision-making through automated, dynamic learning based on
accumulated experience
 Derives intelligence and knowledge from huge volumes of structured and unstructured data and
enables real-time decisions
 Efficient, effective and flexible solution for dealing with ubiquitous data generated by digitalization
COGNITIVE
COMPUTING
INTERNET OF
THINGS
AUGMENTED
REALITY

7RA Pharma
INTERNET
OF THINGS
AUGMENTED
REALITY
COGNITIVE
COMPUTING
ACROSS DIFFERENT
INTERDEPENDENT INDUSTRIES
• Applications developed and running
in different industries may interact or
be integrated with each other
• Data may be exchanged through
these inter-industry connections
• Business-level synergies across
organizations in different industries
• Focusing: Pharma & Logistics &
Public

Digitalization Steps
8RA Pharma
TAG, SENSE &
CONNECT
INGEST ANALYSE &
PREPARE
UTILIZE

Industrial IOT
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The Internet of Things (IoT)
 Wireless interconnections among “things” w/ sensors (personal devices, appliances etc.)
equipped with data-gathering sensors
 Conservative prediction: 26 billion IoT devices worldwide by 2020 (Lee and Lee, 2015)
Industrial IoT
 Wireless interconnections among “things” w/ sensors (personal devices, appliances etc.)
equipped with data-gathering sensors
 Conservative prediction: 26 billion IoT devices worldwide by 2020 (Lee and Lee, 2015)

The need for IoT Architectures
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ACROSS DIFFERENT
INTERDEPENDENT INDUSTRIES
• Architectures = models
• Driving factors
• IoT technology proliferation (types, suppliers)
• Cross-functional, end-to-end internal
processes
• Interconnected, global external processes
(supply chains)
• Value chains and value ecosystems
• A need for architectures
• Helping companies innovate by developing
appropriate digital product platforms
• Making sense of recommendations to support
a company’s digital strategy
• Developing interconnected business platforms

Types of Architectures
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ACROSS DIFFERENT LEVELS
• Company level = enterprise architecture (EA)
• “business and operating model,
organizational structure, business
processes, data, applications and
technology” (Ahlemann et al., 2012)
• Industry level = reference architecture (RA)
• high-level, organizing view for an industry,
including its processes, stakeholders,
organizational, informational and
technology structure (Czarnecki and
Dietze, 2017)

Goals of RAs for Specific Industries
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Help new (IT) suppliers
to quickly get
knowledgeable on
industry specifics
Create transparency in
terms of which
technology is used for
what purpose
Provide templates for a
technology solution,
capturing both business-
facing and technology-
facing perspectives
Help companies & their
partners to build
interconnected digital
business platforms

Ongoing RA Projects
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 Internal Capgemini report
 Chircu, A. M., Sultanow, E., and Sözer, L. D. “A Reference Architecture for Digitalization in
the Pharmaceutical Industry,” Informatik 2017 & Lecture Notes in Informatics (LNI),
Gesellschaft für Informatik, Bonn, 2017
Pharmaceuticals
 Energy generation, delivery & infrastructure, customer interaction, customer management,
market & pricing, risk management
 Sultanow et al. (in progress)
Energy

Research Process
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• Analysis of architectural frameworks
o Many frameworks, no general
preference or standard, most have
basic elements (business, processes,
data, sw, hw), sometimes companies
develop their own
• Practitioner feedback
o Standards-setting communities
• Iteration
• Analysis of existing technologies
and corresponding RAs
o Specific technologies, not
integrated for IoT
• Selection of architectural framework
o Open Group Architectural
Framework (TOGAF)
• Dissemination
o Articles, presentations
• RA development
o Industrial IoT-specific issues
o Industry-specific issues
1 2 3 4 5 6 7

RA Elements
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Architectural domains (TOGAF)
• Business architecture: strategies, business capabilities, and
processes
• Data architecture: storage and access of data
• Application architecture: application design and interactions
• Technology architecture: hw & sw to support other 3 domains
Enabling technologies
• IoT: tags (RFD/datamatrix), sensors, wireless networks, etc.
• Other – big data, analytics, etc.
Technology interaction steps/stages
• Tag, Sense & Connect
• Ingest
• Analyze & Prepare
• Utilize
Interaction industries
• Value chains and ecosystems
RAELEMENTS

RA „Slices“
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RA Example – Pharma IoT „Slice“
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BusinessDataApplicationTechnology
Tag, Sense &
Connect Ingest
Analyse &
Prepare Utilize
Wireless
Network
IoT
AutoID Cloud
Drug Serialization Clinical Trials Cool Chain
Sensors
Tracking PlatformCooltrax Bosch Packaging
XQS TempSense ezTRACK Newsteo WebMonitor
Condition Monitoring / Cool Chain Monitoring
Therapy Management
Drug Order Automation
Track-&-Trace, Indoor Positioning
Mettler Toledo
Locational
Data
Indoor Locations Outdoor Locations
Sensor Data Temperatures Humidity Data
Maps Locational Rules Permissions
Epidemiological Research
Shock Sensor Data
Senion IPS
Locatible
Computational Genomics

RA Example – Pharma AR „Slice“
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Tag, Sense &
Connect Ingest
Analyse &
Prepare Utilize
Augmented RealityFingerIO
AR Devices SmartEyeglass Google Glass MS Hololens
Sensors
AR SDK Vuforia
Virtual Visualization (Virtual Simulation, Geolocation based AR)
Virtual Education
BusinessDataApplicationTechnology
Soli Sonar
Depth-Sensing
(Markerless)
Physical Cognition Object Detection 3D Scan OCR
Object Recognition
DroidARWikitudeARmedia
Platform Surgical Navigation Advanced Platform
APP Anatomy 4DAccuVein
D'FusionMetaio SDK
Object Recognition
Medical Treatment Assistance
Remote Disease Diagnostics/Treatments
AR Model Virtual ItemHologram Real Item
Black & White
Markers Digital Contact Lenses
AED4EU

Challenges
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• Complexity
• Technologies
• Industries
• Changing technology landscape
• Cooperation of industry
participants
• Process details
• Value chain cooperation
• Standards
• Industry consortia
• Standards-setting organizations

Contact information
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Prof. Alina
Chircu
achircu@bentley.edu
Bentley University
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contact
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contact
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Dr. Eldar
Sultanow
eldar.sultanow@capgemini.com
Capgemini Germany
Levent
Sözer
levent-deniz.soezer@capgemini.com
Capgemini Germany
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About Capgemini
With more than 140,000 people in over 40 countries, Capgemini
is one of the world's foremost providers of consulting, technology
and outsourcing services. The Group reported 2013 global
revenues of EUR 10.1 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and drive
the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
Collaborative Business ExperienceTM, and draws on Rightshore®,
its worldwide delivery model.
Rightshore® is a trademark belonging to Capgemini
The information contained in this presentation is proprietary.
Copyright © 2016 Capgemini. All rights reserved.
www.capgemini.com

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