Atemco day3-functional-tmp

1. Student Marketing
101
Day3/Functional/TMP

2. Canan Cansu
Demirtaş
-cucu
October 2011
AIESEC Adana
TMP(BD,ATCOM OC,National Sales Team
TLP(NST,Manager,PBoX Team Leader)
VP HR
VP MKT
B2C Manager of AIESEC in Turkey
Çukurova University
Business Administration -3
Adana - Giresun

3. Day3/Functional/TMP
-What is b2c
-our products
-channels
-brand impact
o&a

4. What is Marketing?
“Marketing is the most effective way to use your money and time to
communicate a positive, inviting message about your service (or products)
to your potential ideal clients
What is B2C?
Business to consumer or customer
Student Marketing

7. What are our products ?

9. Engagement Trust
Targeted
Contacts
Brand Impact
Idea Message
Channel

10. Importance of
ATTRACTION CONSIDERATION VALUE DELIVERY COMMUNITY
Signed Up Matched Completed
Creating awareness about
organizations’s value
proposition and signing up to
OP through our web site
Marketing
Marketing

11. What are we doing
RIGHT?

12. Attracting People Number of Visitor
OGCDP
OGIP
Global Leader
Success 1

13. Content Marketing Number of
blog posts
OGCDP
OGIP
Global Leader
Success 2

14. Customer
Experience Sharing
Number of
Stories
OGCDP
OGIP
Global Leader
ıGIP
Success 3

15. Social Media Management
Success 4
96.000
Making
Investment
%83
100 Visitor coming from Social Media
83 of them coming from Facebook

16. Channels
that we are using

17. -Target
-Ads
-Companies
-B2B
-Young People
-Story
-Campaign
-Customer
Service
-Seo
-Long Term
-Student and
Umbrella
Organizations