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Creating a Better
Professional Bio



     www.simplystatedbusiness.com
Do you dread creating

                        a professional
                             bio?



      www.simplystatedbusiness.com
Don’t know what
         to write?


          Afraid it sounds
          boring?


www.simplystatedbusiness.com
Simplify the
                       process



www.simplystatedbusiness.com
Examples of Bios
Start here                             Mid-size bio
                                       Conference speaker




 Longer bio
 LinkedIn profile
                                                   Mini bios
                                                   Twitter profile

                    www.simplystatedbusiness.com
People want to know




     www.simplystatedbusiness.com
1. Your background
               – What positions have
                 you held?
               – What management or
                 executive titles?
               – What companies have
                 you worked for?




www.simplystatedbusiness.com
2. Your credibility
               – Experience
                    • Years in industry
                    • Education
                    • Associations
               – Accomplishments
                    • Awards
                    • Recognition



www.simplystatedbusiness.com
3. Your uniqueness
               – Attributes
                    • Creative, innovative
                    • Decisive
               – Success stories
                    • Case studies
                    • Testimonials
               – Personal interests


www.simplystatedbusiness.com
Now add 1 + 2 + 3

                           and create
                           your story



    www.simplystatedbusiness.com
• Open with a “grabber”
Beginning     • A message you want remembered


              • Build your credibility
 Middle       • Your experience, accomplishments


              • Wrap up with your unique traits
  End         • Add a dash of personal information




            www.simplystatedbusiness.com
Open with a “grabber”
Passion is life-altering. It drives
great leaders to make a difference
in the lives of others. Mary Smith is
such a leader.

A youth development specialist,
Mary has over 20 years experience
in helping young people realize their
full potential.



           www.simplystatedbusiness.com
Build on your story
               – How did your story
                 begin?
               – How did your career
                 progress?
               – What experiences
                 brought you to today?




www.simplystatedbusiness.com
What makes you –
                   you?
                        – Creativity in solutions
                        – Ability to simplify
                        – Entrepreneurial spirit


TIP: Weave examples into your story


          www.simplystatedbusiness.com
Add a dash of personal
           – Black belt in Taekwondo
           – Enjoy hiking, outdoors
           – Avid mystery reader




www.simplystatedbusiness.com
Tell your story




  www.simplystatedbusiness.com
What                      What
Who are
               makes you                 makes you
 you?
                a pro?                    special?




          www.simplystatedbusiness.com
www.simplystatedbusiness.com


        www.simplystatedbusiness.com

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Creating a Better Professional Bio

  • 1. Creating a Better Professional Bio www.simplystatedbusiness.com
  • 2. Do you dread creating a professional bio? www.simplystatedbusiness.com
  • 3. Don’t know what to write? Afraid it sounds boring? www.simplystatedbusiness.com
  • 4. Simplify the process www.simplystatedbusiness.com
  • 5. Examples of Bios Start here Mid-size bio Conference speaker Longer bio LinkedIn profile Mini bios Twitter profile www.simplystatedbusiness.com
  • 6. People want to know www.simplystatedbusiness.com
  • 7. 1. Your background – What positions have you held? – What management or executive titles? – What companies have you worked for? www.simplystatedbusiness.com
  • 8. 2. Your credibility – Experience • Years in industry • Education • Associations – Accomplishments • Awards • Recognition www.simplystatedbusiness.com
  • 9. 3. Your uniqueness – Attributes • Creative, innovative • Decisive – Success stories • Case studies • Testimonials – Personal interests www.simplystatedbusiness.com
  • 10. Now add 1 + 2 + 3 and create your story www.simplystatedbusiness.com
  • 11. • Open with a “grabber” Beginning • A message you want remembered • Build your credibility Middle • Your experience, accomplishments • Wrap up with your unique traits End • Add a dash of personal information www.simplystatedbusiness.com
  • 12. Open with a “grabber” Passion is life-altering. It drives great leaders to make a difference in the lives of others. Mary Smith is such a leader. A youth development specialist, Mary has over 20 years experience in helping young people realize their full potential. www.simplystatedbusiness.com
  • 13. Build on your story – How did your story begin? – How did your career progress? – What experiences brought you to today? www.simplystatedbusiness.com
  • 14. What makes you – you? – Creativity in solutions – Ability to simplify – Entrepreneurial spirit TIP: Weave examples into your story www.simplystatedbusiness.com
  • 15. Add a dash of personal – Black belt in Taekwondo – Enjoy hiking, outdoors – Avid mystery reader www.simplystatedbusiness.com
  • 16. Tell your story www.simplystatedbusiness.com
  • 17. What What Who are makes you makes you you? a pro? special? www.simplystatedbusiness.com
  • 18. www.simplystatedbusiness.com www.simplystatedbusiness.com