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Droidcon moscow

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Thibaut Rouffineau
Thibaut Rouffineau

Thibaut Rouffineau, Apptual, presentation at droidcon Moscow April 2014

Business
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   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  1 Управление инновационными и предпринимательскими экосистемами Thibaut.Rouffineau@Apptual.com @thibautR @apptual
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  2
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  5 3 years of Droidcon London bar conversations! Thibaut.Rouffineau@Apptual.com @thibautR @apptual
My A-Level results!
Conversation #1 Apps vs html5
goodevil-0 "I'm going to destroy Android, because it's a stolen product” "I'm willing to go thermonuclear war on this”
X
Conversation #2 Wearables
Conversation #3 My dev team …(cuts corners) … (kicks ass) … (looks hot)
The developer
Most expensive people in the (tech) world! Acquisition cost per employee, from www.waxy.org, April 2012 Whatspapp $345M
The back-end guy!
http://mediablogged.mediaweek.co.uk/2012/11/26/as-big-data-gains-weight-can-it-be-trusted-without-market-research-insights/
Conversation #4 Pay , Freemium, Paymium
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  35
http://gigaom.com/2013/12/20/2013-was-the- year-of-freemium-games-but-2014-may-not- be/ People pay too much, always the same mechanics…. BUT it’s human!!!!
Conversation #5 My app
http://www.forbes.com/sites/davidcoursey/2011/10/20/dropbox-feature-or-application-why-it-matters/
http://pandodaily.com/2013/02/01/focus-on-the-feature-how-doing-one-thing-well-benefits-dropbox-app-net-and- consumers/
http://measuredmass.com/2012/10/06/google-homepage-size/
http://techcrunch.com/2011/11/11/start-making-sense/
European data
Conversation #6 The mobile phone & app market Back
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  54
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  55
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  56
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  57 50B downloads
9.5B downloads 5B downloads Q1’13
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  59
Google Play led the iOS App Store in downloads by about 10% in Q2 2013 and Google Play has since expanded that lead to about 25% in Q3 2013… Although the iOS App Store generated about 2.1x the app revenue of Google Play in Q3 2013, their lead has shrunk since Q2 2013 when their revenue was about 2.3x higher. (source: Appannie, October 2013)
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  61
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  62
Conversation #7 Exits!
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  64
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  65
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  66
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  67
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  68
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  69
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  70
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  71
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  72
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  73
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  74
Conversation #8 You’re a star!
   • Intellectual property of Apptual Ltd. All rights reserved 2014 •  77 Contact me: Thibaut.Rouffineau@Apptual.com +447768421323 @thibautR @apptual
Droidcon moscow

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Droidcon moscow

Hinweis der Redaktion

  1. Before the iPhone we lived in a Dark Dark world
  2. This is the iPhone redefining the world of mobile software... Before the iPhone nothing!!!The iPhone creates the market
  3. Android !!! Complex, moving all the time, difficult to find developers, uncertain, fragmented!!
  4. Fortunately the Web is coming to save us... Unfragmented, universal, simple completely open... The whole opposite from Android
  5. But Operators are meddling with it!!! WAC, restricted access to website
  6. Web versus apps!!! Wherever I go this is the debate, I’m used to saying ... As an event organizer when you do not know what subject to have for a debate... Go for it!!!
  7. iPhone versus Android : Do no evil ! Do make money!
  8. And now comes the 3rd option by MrElop!!!
  9. And now comes the 3rd option by MrElop!!!
  10. Product vs feature
  11. mvp
  12. It’s just an app!!!
  13. Know who you can sell to The obvious :Mobile social => FB , Yahoo...Mobile content => Linkedin, YahooNiche tech => AppleBaaS and developer tech => Intel, Facebook, SalesforceThe less obviousM-commerce => TescoMobile advertising => Axel SpringerAutomotive =>BMWEntertainment => Disney
  14. Yahoo
  15. Disney