1. Mobile Marketing since 2003
We enable interactive marketing via
Apps, the Mobile Internet, Text
Messaging, QR Codes and Mobile
Social which means that our clients
can efficiently find, convert and
engage their target audience
anytime, anywhere, in an instant.
twitter @mobmarketing
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2. We do lots of Mobile 
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3. It’s confusing out there
iPhone Android Mobile Site Text Messaging QR Codes
We provide ONE platform for maximum reach.
We provide the services to get results.
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4. Complete Mobile Marketing Platform
Contact Management
Mobile CRM Behavioural Segmentation
Opt-in / out Management
User Device tracking
Handset Detection SMS Text Messaging
Content Conversion Mobile Internet
Mobile Sites Push Notifications
Mobile Video Shortcodes
Apps QR Codes
CMS Communication
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5. Mobile is the ultimate 1:1 channel
• Find, convert and engage customers = CRM approach
• Create loyalty and drive repeat business
• Improve ROI from media budgets (offline & digital)
• Understand your customer’s behaviour
Jenny Smith DOB 7th Feb 1980
First interaction 28th May 2011
Current Mobile HTC Desire S on Orange
First mobile order 16th Jun 2011 value £137
Last mobile order 29th Aug 2011 value £225
QR Code user = yes
App user = yes (Android)
Email Responder = no
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6. Mobile consumer in your store
• Price Comparisons
• Customer Reviews & Ratings
• Stock Checks
• Coupons
• Accessing Offers & Promotions
• Mobile Social & Viral
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7. Delivering effective Mobile Retail Campaigns
• Why Mobile – Acquisition, Retention, Loyalty, Service?
• Which Mobile channel? Text, Mob Site, App, QR – all?
• CTA integration? POS & Media planning & embedding
• What will trigger the CTA? User expectation?
• What happens next? Footfall, a lead, transaction...?
• Campaign KPIs? Clicks, transactions, downloads …?
• Track, measure, analyse & finetune as required.
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8. follow @mobmarketing

9. How FIREZZA does it
• Behavioural Segmentation
– Customer Response on Mob
Site/transaction?
• Track order history
• Tailor offers to maximise repeat
purchase and order value
– No response on Mobile?
Sent to WEB with VOUCHER
– No response on WEB?
Send SMS with HOTLINE offer
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10. How Philips Avent does it – Mobile Marketing
• SMS | Mobile Site
• Outbound campaign
– via 3rd party database
• Segmented by location and profile
– “near John Lewis store”
– “purchasing decision imminent”
• “Come and see us”, “Pick up your
free gift”, “Register for Email list”
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11. How LSO does it – Selling Mobile Tickets
• App iPhone, Android, HTML5 Site
• Browse Events
• Purchase in-app
• Instant ticket delivery
– Scan tickets at venue
• Loyalty scheme built-in
– Reward points management
• Social sharing built-in
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