2. Possible publisher - Intermedia Vibe
Holdings LLC
Throughout these tasks, I’ve been interested in the magazine
VIBE as its very similar to the RnB magazine that I want to
create and therefore whoever publishes it may be a possible
publisher for mine.
“Intermedia Vibe Holdings LLC publishes magazines and digital
content related to R&B/hip-hop generation. The company offers
news, music, movies/TV shows, photos, videos, and blogs related
to this genre. Its publications provide urban music, entertainment,
culture, and lifestyle content for aspiring people ageing from 18 to
34. The company was founded in 1993 and is based in New York,
New York.”
3. Plus points about publishing with
Intermedia Vibe Holdings LLC
• It publishes specifically RnB and Hip Hop and
therefore my magazine will be in good hands as
they know a lot about this genre.
• It has a vast content that it deals with such as
photos, movies, videos and blogs etc, not just
music.
• It has a similar age range that its audience is
aimed at to my magazine, just a bit older.
• Its based in New York, America which means my
magazine wont just be based in the UK but could
become global.
4. Minus points about publishing with
Intermedia Vibe Holdings LLC
• It doesn't publish any other magazines apart from
VIBE, this means that its very unlikely they will
take on my magazine.
• Because VIBE is a huge and well known magazine,
its very unlikely that they would publish another
in the same genre if they already have one that's
doing incredibly well.
• Our audience is near enough the same and it
doesn't make sense to create a new magazine
aimed at the same people.
5. Another possible publisher – Bauer
Media
• Bauer Media is Europe’s largest privately owned publishing
Group and is a worldwide media empire offering over 300
magazines in 15 countries, as well as online, TV and radio
stations.
• Bauer Media is a multi-platform UK-based media Group
based around two main parts – magazine and radio.
• Their magazine heritage goes back to 1953 with the launch
of Angling Times and Motor Cycle News in 1956, which are
still iconic magazines today.
• There first radio achievement was in 1990 when they
acquired London dance station Kiss FM. They then acquired
Melody FM which is now the market-leading Magic 105.4.
6. ...
• In 1994, the company bought a small magazine called For
Him Magazine which is now a best-selling international
brand FHM.
• In 1996 they acquired digital music TV channel The Box
which has grown into Box Television, a seven channel joint
TV business with Channel 4.
• Continuing its magazine history, Closer was launched in
2002 and Grazia, Britain's first weekly glossy magazine was
launched in 2005.
• Bauer Media spans over 80 popular brand names covering
a vast range of interests including heat, a popular weekly
celebrity gossip magazine, Parkers, MATCH!, CAR and Yours.
7. Why Bauer Media is best
• I think that Bauer Media is the best publisher for my
magazine.
• They are well known and have a vast umbrella of
interests that they have magazines about, some of
these include magazines under the title; Women, Men,
Engine, Gardening, Pets etc as the list goes on.
• They are also based in the UK which means my
magazine will be the first UK RnB/Hip Hop magazine
under the publishing name of Bauer Media, which will
be a huge achievement for them especially if my
magazine sells well.
8. ...
• They have only three music magazines, Smash
hits, Kerrang and Q as shown below, from
their website.
•This means there's a huge gap in
the market for a new, trendy and
unique RnB/Hip Hop magazine.
9. What my magazine can bring to Bauer
Media
• I think that my magazine can bring a fresh and
new flavour to Bauer Media.
• Its targeted at an audience that they have little
magazines targeted at already which means that
by introducing my magazine in their company, it
opens a whole new audience for them.
• When my magazine does well this new audience
now introduced to them allows them to possibly
create more magazines for that target audience,
meaning more money.
