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Micro Moments Commerce

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Design customers journeys where digital ubiquity (Mobile, Internet of Things & Social Networking) offers experiences that bring people and habits to consumer goods.
Speech at "17ª Encontro Locaweb de Profissionais de Internet" sponsored by Locaweb #17elw

Veröffentlicht in: Einzelhandel
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Micro Moments Commerce

  1. 1. –Jaime Silveira “Digite uma citação aqui.” Micro Moments Commerce @cafulcura
  2. 2. Pablo Ibarrolaza ibarrolaza@gmail.com @cafulcura
  3. 3. @cafulcura Meu Primeiro Escritório Móvel circa 1995 dc
  4. 4. Meu Primeiro Celular @cafulcura circa 2000 dc
  5. 5. @cafulcura Que legal seria ter meu HP 200LX conectado a internet no fretado!
  6. 6. Alguém tinha começado a pensar nisso... iPod circa 2001 dc @cafulcura
  7. 7. @cafulcura iPhone circa 2007 dc Até que finalmente o dia chegou!
  8. 8. @cafulcura E todo mundo gostou dessa ideia!! Vaticano circa 2013 dc
  9. 9. @cafulcura Até o Papa (que é argentino :)
  10. 10. "O Mobile é uma extensão da gente. O Mobile é um facilitador de nossas vidas" @cafulcura “A gente não entra para ficar online. A gente vive online” fonte: g.co/mobileday circa 2015 dc
  11. 11. Micro Momentos @cafulcura Micro Conversões Repense! • a Experiência • o Marketing • as Métricas fonte: g.co/mobileday
  12. 12. @cafulcura A Experiência • App • Website AppWebsite Novos Clientes 14% 86% Clientes Recorrentes Modelo de negocioTransacional Social Entretenimento Comunicação
  13. 13. @cafulcura A Experiência • People First! A Jornada • Identificar as pessoas “pelo nome” • Simplificar o Cadastro Mapear a jornada do Pessoa Simplificar a primeira compra Login Social Guest Checkout Identificá-la em todos os dispositivos Login by number ID 11 98211 0550
  14. 14. @cafulcura A Experiência • Identificar as pessoas “pelo nome” Twitter Digits
  15. 15. @cafulcura A Experiência • Criar uma experiência Consistente
  16. 16. @cafulcura O Marketing • Conteúdo editorial e plataforma de vendas Like 2 buy
  17. 17. @cafulcura O Marketing • Como visto no Live Streaming Meerkat Periscope Fonte: Periscope George Benson
  18. 18. @cafulcura O Marketing • Grupos de vendas no Facebook
  19. 19. @cafulcura As Métricas • Estabelecer os métodos de atribuição 0 50 100 0 20 40 0 20 40 60 0 50 100 Última interação Primeira interação Redução de tempo 0 20 40 Com base na posição Personalizado
  20. 20. @cafulcura As Métricas • Analisar os micro momentos Mixpanel
  21. 21. @cafulcura Brasil 84 Milhões de Smartphones 5 Maior mercado do mundo 52% das buscas via celular • Os donos da Internet: Classe C 100 Milhões • Movimenta R$ 1,3 Trilhões • Se fosse um pais faria parte do G20 (18) fonte: g.co/mobileday
  22. 22. Em que posso ajudar ? Perguntas ? ibarrolaza@gmail.com @cafulcura

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