Are you starting your strategic planning for 2020 and beyond? How did your team meet their 2019 objectives? How many of the strategic initiatives for 2019 are "done" Reached Market potential? Are you still relying on subjective inputs to know these answers? If so, join us for a webinar on how Jira Align can help you plan, manage and connect your strategy to execution and provide real time updates on the progress of each effort. You'll learn: *How to define your strategy for Enterprise alignment *How communicating the strategic plan impacts delivery *How to use OKRs to measure the success of your strategic planning

1. ©2019Cprime,Inc. All rights reserved.Do not copy without expresswrittenpermission. WWW.CPRIME.COM |877.753.2760

2. ENTERPRISE STRATEGY
WITH JIRA ALIGN
ConnectingStrategy to Execution“ForRealz!”

3. TODAY’SSPEAKER
TINA BEHERS
• Delivery Director–BusinessAgility @Cprime
• FormerlySr. DirectorSolutionArchitecture–Jira Align
• 30+yearssuccessful experiencein Transformation& Organizational
Development, Business Process,Program& ProjectManagement,
TransformationandCorporateStrategy
• Passionateabouthelping people achieve their best
• Mostquotablequote:“Youcan’tscalecrazy!

4. AGENDA
01 UNDERSTANDING STRATEGIC PLANNING
02 STRATEGIC PLANNING CYCLES
03 ALIGNING TOEXECUTION
04 MEASURING VALUE
05 TAKEAWAYS / Q&A

5. STRATEGY MANAGEMENT
Formulation and implementation of major goals and initiatives
taken by an organization's top management on behalf of owners,
based on consideration of resources and an assessment of internal
and external environments in which the organization operates.1
Key Decision points:
Corporate Strategy – What business(es) should we be in?
Business Strategy – How do we compete in this business?
Portfolio Strategy – What do we execute TO compete in this
business?
Jira Align sets all those pieces together in one unified
view, using the Strategy Room

6. STRATEGYMANAGEMENT
UNDERSTANDTRADEOFFS ECONOMIC FRAMEWORK DELIVER EARLY & OFTEN
$
SAFe® Principle #1

7. DefinetheOrganization
MissionVision, Values
Definethestrategiestogetyou
there.
IdentifyCore Products,
Services &Technical needs
Conduct strategic planning
events
Lastyears-Strategic Plans,
AnnualGoals & Objectives
Customers,Stakeholders
& SuccessMetrics
IdentifySolutions &
Programsfunded
DefineQoQspend,Cadences
&Capacity
Communicatetheplan
Launch Portfolio& ProductReviews
ValueMeasurements?

8. STRATEGICPLANNINGSIPOC
SUPPLIERS INPUTS PROCESS OUTPUTS CUSTOMERS
• Stakeholders
• Product Manager
• Architects
• Portfolio Managers
• End Users
• Process Owners
• Persona B
STEP 1 STEP 2 STEP 3
• BOD
• Leadership
• End Users
• Product Owner
• Persona B
• MarketReview
• Product Ideas
• Enhancements
• Goals
• Customer Info
• Competitor Info
• Themes
• Goals
• ValueMeasures
• Metrics
• OKRs
• OCM Plan

9. STRATEGIC PLANNING
Meeting is over. Now what?

10. VISUALIZE THE APPROACH
1 YEARSTRATEGICSNAPSHOT
Mission
Vision Vision Vision Vision Vision
Value Value Value Value
1Yr Goal 1Yr Goal 1Yr Goal 1Yr Goal Cloud Year1
$14.9M $28.6M $10M
Theme
Epic Epic Epic Epic Epic
Capability Capability Capability
Feat Feat Feat Feat Feat
MULTI-YEARSTRATEGICSNAPSHOT
Mission
Vision Vision Vision Vision Vision
Value Value Value Value
Long TermGoal Long TermGoal Long TermGoal Long TermGoal Long TermGoal
$14.9M $28.6M $10M
Theme
Epic Epic Epic Epic Epic
Capability Capability Capability
Feat Feat Feat Feat Feat
Enterprise
Div Div Div Div Div
BU BU BU
Portfolio Portfolio Portfolio Portfolio Portfolio
Program ProgramProgram Program
AgileCraft wasdesigned torecognize the standardcadence
ofStrategy Development atmost Corporations.
Mostmajor corporations implement at least 2 strategies
• Amulti-year Market Strategy spanning 2-5 years and
• a 1 year Execution Strategy.
…and Companies want totrack BOTH.

11. CREATE THECORE STRATEGY
The pyramid in Jira Align a hierarchical
visualization of your strategic plan....
1. Customizable - As few or as many levels as
needed
2. Allows for longer term/Multi-year effort
tracking
3. Provides rollup to annual/semi-annual
snaphots

12. Investment
theme
allocation
and
management
reporting by
PI provides
Portfolios
with up to
date fact
based data
against
strategic
investment
plans.
MONITORTHE INVESTMENTS

13. MEASURETHE VALUE

14. IN THE END

15. IN SUMMARY
INTERNAL PRACTICE
Maintain a clean
purposeful
Portfolio view
that conveys the
vision and value
for the strategic
investments
ALIGN THE OFFER
Our Offer with
Market and
Complimentary
services through
other Atlassian
Capabilities and
through Partners
GOING BEYOND
Cannot scale
Crazy.
Jira Align is not
an Island and the
Roadmap for the
whole offer must
address the wider
ecosystem

16. TAKEAWAYS
• Strategic Planning should be iterative
• Shorten the cycles when you can
• Gather Inputs from multiple sources
• Current market conditions
• Competitor evaluations
• Product usage info
• Prioritize the output!
• There is only one

17. KEEP THE CONVERSATIONGOING…
• Reach out andconnect with Tina
• www.linkedin.com/in/tinabehers/ Tina.Behers@cprime.com
• Registerfor upcoming webinaron LeanPortfolio Managementand JiraAlign withTina and Rich Knaster(SAI):
https://cprime.zoom.us/webinar/register/9015669970526/WN_mCkiaT79R1endegpbwv04w
• Check out our upcoming webinars; read ourblog, download whitepapers/case studies &more:
• www.cprime.com/resources
• Sharewith us what topics you areinterested in, ask us questions orgive us feedback!
• learn@cprime.com
• Follow us on Social Media and sharein the conversation & keep updated on thought leadership, events & more.
• www.linkedin.com/company/cprime-inc
• @CprimeInc on Twitter

18. QUESTIONS?

19. THANK YOU