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120105 präsentation bew_sm_politics

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Béatrice Wertli
Béatrice Wertli

lecture at Business School FHNW on social media and politics

EducationTechnologyBusiness
1 of 51
Social Media & Politics Call to action Olten, january 5th 2012 Béatrice Wertli, Consultant By the way communications AG, Berne
YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION
Béatrice Wertli ,[object Object],[object Object],[object Object],[object Object],[object Object]
#25jan
 
 
 
Top most followed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top most popular facebook pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object],[object Object]
Actors ,[object Object],[object Object],[object Object]
Arab spring ,[object Object],[object Object]
Arab spring: how ,[object Object],[object Object]
Arab spring: settings ,[object Object],[object Object],[object Object],[object Object]
«We use facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.»
The faces of Egypt ' s „Revolution 2.0“_I ,[object Object],[object Object],[object Object],[object Object],[object Object]
The faces of Egypt ' s „Revolution 2.0“_II
Penetration Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
«Certainly, technology was a vital tool in their efforts but we believe their bravery and determination mattered most.» Elliot Schrage Vice President, Facebook
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
«In Social Networks, Fukushima has abruptly triggered a tsunami, that brought the fb-pages of the major anti-nuclear NGOs tens of thousands of new fans and thus contributed to a significant mobilization of citizens »
Germany: nuclear phaseout_setting ,[object Object],[object Object],[object Object],[object Object]
 
Discussion on „nuclear“ in Germany SM2 Studie „Atomausstieg und Energiewende“ Fukushima Decision by gov
Fukushima-discussions Europe SM2 Studie „Atomausstieg und Energiewende“
German Forums with most discussions SM2 Studie „Atomausstieg und Energiewende“
 
Civil protests and political consequences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Who is this man?
 
 
 
[object Object]
Campaigning_Settings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How this guy becomes…
Facebook supporters 1 Million Obama vs. 158k Clinton YouTube Videos 2‘000 Obama vs. 750 Clinton
Campaigning_Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Campaigning_Strategy ,[object Object],[object Object],[object Object]
Winning the presidetial election 2.0 anitra-eggler.com
Example: announcment 2012 vs.
Political power of social media ,[object Object],“ Above all, it has helped me to gain credibility with voters. When I say that I’m a principled, consistent conservative, people know that it’s true. They can see it, and they can tell from our discussions that I’m actually reading the bills.” «facebook is a precious additional marketing tool - and for free.» HC Strache – over 100’000 fans
 
To put it into perspective…
The Power of democracy ,[object Object]
How to get involved
Online Petition
Successfull online petitions http://www.youtube.com/watch?v=TMowhQnlaLo&feature=related ,[object Object],[object Object],[object Object],[object Object]
Create your online petition ,[object Object],[object Object],[object Object],[object Object]
90-9-1 rule 1% opinion leaders and 90% influencers
When politics reaches business

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