1. LaRisa Ludwig
Morgan Spalding
BUSY BEE PLANNING SERVICES Jessica Kahoalli

2. THE HOOK
 As people go on about their daily business they tend
to forget that special someone, or something. What
would you say if the forgetfulness all stopped right
here? With Busy Bee Planning Services you can put
your mind at ease and just relax. Busy Bee will do
the planning for you, with the digital planning
services they provide all you have to do is fill out a
few questions and they will make sure that you
never forget another special someone or event.
Busy Bee is the perfection to your plans. In Eureka
alone the opportunity is roughly 58.5% of the
working population. (zipskinny.com)

3. ENVIROMENTAL SCAN
 DESCRIBE THE MOST RELEVANT TRENDS E.G.
SOCIAL/CULTURAL
ECONOMIC
POLITICAL/LEGAL
TECHNOLOGICAL
 DEFINE HOW IT IMPACTS YOUR BUSINESS

4. MARKET DESCRIPTION
 13,781 is the potential market in Eureka which is 58.5% of the working
population. In expanding our services to Arcata we would essentially be
opening up our business to an additional 11,966 customers, which is 61% of
the working population in Arcata. The industry trends of this market are that
the business people using our digital planner for his/her every occasion would
essentially make his/her life easier and lifting the stress load. The customer
would save money because time is money.
 The average salary in Eureka is between $40,000-60,000. In averaging out the
“Time-is-money” rate one will see the it would cost them double his/her pay
per hour to plan an event ,or to even take the time out to go shopping for a
gift.
 Our opportunity for growth would nearly double in size when expanding to
other cities, such as Arcata
 58.5% is the current market for our business.
 11,966= 87% increase in the projected future.
 TRENDS= WHAT CHANGES ARE HAPPENING IN THE MARKET

5. TARGET MARKET
 Busy Bee is for the business person; one who is often too busy
to remember an important date or to plan a special event.
 58.5% of Eureka’s working population.
 Busy Bee will target both male and female genders, all races,
and will focus on recruiting customers at the age of 18 and
above.
 Busy Bee targets those comfortable with technology, people
who are not afraid of using the digital world to plan.
 Busy Bee will begin as a local company starting in Eureka,
California. They will then expand their services by expanding
to other cities, counties, and states.
 Busy Bee will have annual, monthly, and one time purchases
as their source of income.

6. COMPETITIVE ANALYSIS
 TOP 3 COMPETITORS
 STENGTHS AND WEAKNESSES OF EACH
 The competitive advantage that Busy Bee has
over all the local party planners is that we not
only provide party planning services, but we also
provide a daily services which include our digital
planner, gift delivery services, and discounts for
our annual customers.

7. PRODUCT STRATEGY
 DEFINE PRODUCT LINE (P.172)
 HOW DOES YOUR PRODUCT SATISFY
WANTS/NEEDS
 HOW ARE YOUR PRODUCTS DIFFERENT
 DEFINE PRODUCT LIFE CYCLES (P.178)

8. PRICE STRATEGY
 DEFINE PRICE SRATEGY
 COMPARE PRICING POSITION TO
COMPETITION
 DEFINE ESTIMATED GROSS MARGINS

9. PROMOTION STRATEGY
 DISCUSS STRATEGY FOR EACH:
 ADVERTISING ()
 PUBLIC RELATIONS (187)
 SALES PROMOTION (178-186)
 PERSONAL SETTING(187-189)

10. DISTRIBUTION STRATEGY
 DISCUSS CHALLEGNGES YOU MAY
EXPERIENCE
 DESCRIBE SUPPLY CHAIN (199)
*If location is important, say why.

11. CONCLUSION
1. The reasons people should be “buzzing”
about our business is that Busy Bee is
going to be a small hometown
business, that makes a huge “hive”
sending out little bees across the
country, and gathers “swarms” of
customers.
2. Treats that the Busy Bee may face:
 The vendors that we use for our services going out of
business, causing us to spend time looking for new
vendors or supplying the products ourselves which
would be an additional cost to the business.