The document discusses key aspects of business model generation including lean thinking principles of identifying value, mapping the value stream, creating flow, establishing pull and seeking perfection. It also covers customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners and cost structure.
10. Channels
Customer Decision Making Process:
1. Awareness - How do we raise awareness about our products/services?
2. Evaluation - How do we help customers evaluate our Value proposition?
3. Purchase - How do we allow customers to purchase products/services?
4. Delivery - How do we deliver a Value Proposition to customers?
5. After sales - How do we provide post-purchase customer support?
15. Key Partners
Motivations for Partnerships:
• Optimization and economy
• Reduction of risk and uncertainty
• Acquisition of particular resources and activities
16. Cost Structure
Is your business more:
Cost Driven - (leanest structure, low price, maximum automation, extensive
outsourcing)
Value Driven - (focused on value creation, premium value proposition)
Sample Characteristics:
Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale/scope