Changing role of PR profession, the role of online media in PR, defining PR 2.0 and PR 2.0 tools, discussing social media tools for PR professionals and journalists

1. PR 2.0 The role of online media in Public Relations February 2009

2. Microsoft Home: http://www.youtube.com/watch?v=wF_x4uyM2bM

5. PR Pro in 2009

6. What is PR 2.0?

9. PR 2.0 tools

16. Facebook Macedonian people on Facebook: ~90.000

17. MySpace Macedonian users of MySpace: ~3.000

18. hi5 Macedonian users of hi5: ~72.000

19. Prijateli.com.mk Macedonian users of Prijateli: ~15.000

20. BikerOrNot.com

21. DevianArt

23. Wikis PR professionals can create a shared space in which to provide information to reporters. From interview source contact information to comprehensive product/company background, a wiki site can become a living media kit. Free wiki sites, like PBwiki , offer security features to protect updates and email notification options. Wiki page(s) are created with user generated content and can be edited in real-time to best meet the needs of reporters. Wikis

26. Ning

27. LinkedIn Macedonian people on LinkedIn: ~3.500

28. Microblogging Twittering Macedonian people on Twitter: ~200 (100 active)

29. Qwitter

30. Yammer

36. MyMediaInfo The MyMediaInfo pitch engine is a comprehensive new media database with hundreds of thousands of media contacts/new influencers as well as additional PR tools including editorial calendars and outlet profiles.

37. PitchEngine Still in beta stage, PitchEngine offers a full suite of Web 2.0 tools for PR professionals and journalists (i.e. links to your social network profiles, video and audio capabilities, etc…). Readers may opt to receive a release on any social networks they belong to. If a reporter or blogger likes what I pitch, they can subscribe to my releases via RSS.

38. ReportingOn Still in its beta stage, this social network is designed for reporters to discuss their beat or stories. An asynchronistic communication style similar to Twitter, the question this time is, “What are you reporting on?” There are around 600 reporters and professionals from around the world subscribed to the network. Journalists have the ability to tag their beat(s) making it easy for PR professionals to find reporters and offer sources.

39. Journalisted Developed by Martin Moore of Media Standards Trust, this site is meant for consumers to search their favorite reporters and stay up to date on their work. It currently boasts more than 100,000 unique users. Unfortunately, it currently features only reporters in the UK. PR professionals can check the site before pitching a reporter in the UK to read their recent work.

40. Media People Using Twitter I have yet to find a truly comprehensive list of all reporters on the microblogging site Twitter . However, this is the closest I’ve come. A wiki site dedicated to journalists on Twitter. The wiki page is organized by geographic location, offering an easy-to-use guide.

41. Help a Report Out (HARO) The brainchild of Peter Shankman , this is the only free resource I am aware of where reporters submit queries directly to PR professionals – no strings attached. Subscribers to the list serve receive up to three daily emails, each with anywhere from 15-30 queries per email. It is a win-win tool for both journalists and PR professionals.

42. Twellow Seek one another out and connect. It’s a beautiful thing when PR professionals and journalists form a relationship before either one needs anything from the other. Type in a key word such as “journalist” or “public relations” (big surprise) and start following. The search content is based on a person’s Twitter bio, making the results surprisingly accurate.

43. BeatBlogging.org A resource for beat bloggers, PR professionals can use this as a source to build a strong pitch distribution list. More and more reporters every day are looking to blogs for trends and upcoming story ideas. Participants can nominate reporters as “innovative” leaders where they may be featured on the frequently updated Leaderboard.

44. WiredJournalists.com Created for reporters, editors, executives, students and faculty, this tool is for journalists with access to limited resources. The members of the network keep up with Web 2.0 trends and share resources with one another. Even if you don’t visit the site frequently, it’s a nice resource to keep your finger on the pulse of new journalism trends.

45. Your Pitch Sucks (YPS) Submit your draft pitch to public relations experts for a serious review. They will let you know whether or not your pitch is up to par (and if it’s not they offer suggestions). If you are a freelancer and need another set of eyes to review your work, this saves a few headaches.

46. CONVERSATE WITH PR 2.0

50. BRANKA BUGARISKA PR DIRECTOR, NEW MOMENT NEW IDEAS COMPANY

51. The work “PR 2.0: The Role of Online Media in Public Relations” is licensed under a Attribution-NonCommercial-ShareAlike 2.5 Macedonia License You can see the copy of the licence on: http://creativecommons.org/licenses/by-nc-sa/3.0/ or write to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.