TaeWoo Kim gives a presentation on how to effectively use Google Ad Grants for nonprofit organizations. He discusses the eligibility requirements for Google Ad Grants and provides strategies for different types of advertising campaigns, including bidding strategies focused on spending the daily budget and targeting long-tail keywords, direct response strategies using relevant ads and videos to elicit emotions and a clear call to action, and advanced strategies such as following up with donors via email autoresponders. He offers his services to help nonprofits with Google Adwords campaigns.
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So you have Google Grants, now what?
1. So you have Google
Grants, now what?
TaeWoo Kim
/TaeWooKim
2. Speaker - TaeWoo Kim
- “growth hacker”
● PPC, display advertising
● inbound / SEO/ content / email marketing
● conversion rate / landing page optimization
● testing & analysis
- founded Solar One Media
- celebrity dog (“PR hack”)
- FreshSuperCool.com
3. Google Ad Grants 101
● valid 501c3 with website
● Not eligible
o government, hospitals, medical groups
o schools, childcare centres, academic institutions and
universities
● no advertising (affiliate or traditional) on site
● 100% of proceeds must be for your use
● $10k/mo limit ($329/day)
11. Bidding Strategy
2. Max $2 CPC. Bid long tail.
“pet charity”
vs
“donate to pet charity in Brooklyn”
12. Bidding Strategy
3. Target broadly
4. Don’t go crazy with
negatives, but be respectful
● ex. “how to save stray dog”
● don’t cannibalize other
advertiser’s potential traffic
● don’t bite the hand that feeds
you
19. One Last Thing
Looking for speaking
opportunities
● online / performance
marketing
● growth hacking
● PPC/SEO
● sales lead generation
● customer acquisition
Does your non-profit
need help with
Adwords?
● Talk to me