Social Media for Business presentation learn how to use social media in your business today. See how and study how business are using social media network to build their brand, engage with customers and much more. Inside the presentation you will learn what tools and tips to use to help build your business online through social media networks. Please feel free to visit www.akilbrown.com to learn more about social media, internet marketing, and how to build a business online using various social media tools and networks to strengthen your brand online and offline.

1. Is Y Marketing W
our orking For You?

3. W is Akil Brown ?
ho
• Problem Solver
• Friend
• Brother
• Son
• Business Owner
• Blogger
• Internet Marketer
• Social Media Consultant
• infopreneur

4. Connect with Me
• Twitter @ AkilBrown
• Facebook – Akilbrown
• Linkedin - @ AkilBrown
• Google Plus - @ AkilBrown
•Y outube Channel @Mr.AkilBrown

5. W W W
ho, hat here, W and How of Social Media
hy
W social media networks to focus
hat
on to grow your business?
How to connect with people online to
build your brand?
W you need to be connected to
hy
social media?
W do you need to be connected
ho
to?
W here to go to find more customers/
prospects?

6. Vital for Business Success
3 Things we all have in common and want more of :
Time, Resources, & Money
• Leverage of your Time
• Leverage of your Resources
• Leverage of your Money

7. W is Social Media?
hat
Social Media is a Vehicle/communication channel where like minded
individuals/companies can engage, share, like, and discuss information that is
relevant and informative.

8. Statistics
1. 80% of consumers research the internet • 100 Millions active Twitter accounts
before making a buying decision • 700 Million Plus active Facebook
Accounts
2. 70% of people searching the internet do
• 150 Millions Plus Professions on
not click below the first 3 links in Google.
Linked
•Y outube Exceed 2 Billion views a day
3. 60% of all traffic on the internet is now
video.
4. Y ube is now the #1 search engine!
ouT

11. So the question is...

12. How much of this audience
are you capturing?

13. How is social media being used in businesses?
•Provide solutions and used the research online to product new products on an ongoing basis
•Provide deals and offers to save people time and money
•Engaging with customers and prospects to find out their wants, issues and needs .
•Answer issues concerning products
•Share useful information to help grow their brand awareness

26. 7 Downsides T T
o raditional Advertising
1. Expensive
2. W was the last time you used the Y
hen ellow Pages?
3. Hard to track metrics
4. Longer turnaround times
5. Print errors
6. Disconnect from your clients
7. Y can’t build a relationship
ou

27. W should you sit up and take notice?
hy
• Social Media is here to stay
• Advertising has become a lot more cost effective
• Businesses are becoming more customer focus
• Chance to find out what your customer likes, wants, and
needs

28. LinkedIn Benefits for Business Owners
• Increase your visibility.
• Improve your connectability.
• Improve your Google Pagerank.
• Enhance your search results
• Ask for Advice
• Connect with like minded individuals
• Create joint ventures
• Find suitable workers
• Free source of marketing
• Joined Industry/Community groups
• Create Industry/community groups
• And much more

29. Twitter Benefits for Business Owners
• Research T ool
• Branding
• Collaboration and Networking
•T raffic Generation
• Promote offers and deals
• Engage with followers
•T rack and monitor
• Reputation Management
• Find out what customers are saying
• Market Research and Segmentation
• Increase customer satisfaction with better customer service
• Instance feedback

30. Facebook Benefits of Business Owners
• Brand awareness
• Engage with prospects and customer
• Reputation Management
• Promote deals and offers
• Increase fan base
• Drive web traffic
• Lead Generation
• Client Retention
• Viral Effect
• Feedback Mechanism
• Idea generation
• Much More

31. Youtube Benefits for Business Owners
• Create and upload videos in minutes
• Global and Local Audience
• No need to repeat yourself often
• Demonstrate your expertise
• Sell for you 24/7
• Give your customers a face with the brand
• Create SEO friendly videos
• Drive traffic to your site or link
• Communicate with members who comment on your videos
• Potential to go Viral

32. Social Media Pros & Cons
• Easy to set up and get started
• Must maintain participation or risk amateur appearance
• Allows you to connect with current customers and attract •T akes time to complete – social media learning curve
potentially new customers • T time to participate
ake
• ROI can be difficult to pin point depend on methods used
• Helps you monitor keywords that are associated with your • Some businesses can benefit more than others
brand, products or services • Can be costly if you are not sure what your doing
• Instantly identify opportunities to provide customers
services
• Become a resource to your market
• Y can follow anyone
ou
• More followers = more reach for your updates
• Improve the overall image of your company by being
accessible

33. 6 Ideas to jump start your lead generation strategy
•Tweet, share, recommend offers to your audience
• Connect social media account to your website/blog
• Create landing pages to answer questions
• Build your reach – engage and help more people
• Join discussion, groups and communities within your niche
• Use the right languages, tags, keywords to target your audience

34. What the Experts DON’ T Tell You about Social Media
• Not everyone uses social media.
• Building social communities takes time and creativity.
• Y can’t control what people say on twitter.
ou
• Measuring and analysing social media data and ROI requires the right resources.
• A consistent message is crucial across all social media channels.
• Social Media is Fast.
• Y need quality content.
ou

35. The Three Pillars Of Success
Brand Lead Raving
Recognition Generation Fans

36. Brand Recognition
1. People buy from companies they know!
W you become the most recognized brand in your industry you become the default “go-to” company
hen .
2. Buyers are more informed than ever!
It is essential to be known as the industry leader. How do you get there? By giving away as much free, valuable information
as you can.
3. People buy from companies they trust!
By being an industry expert and providing all the information you are the one they go to when they have questions, concerns
or need services from.

37. Etiquette for Businesses Using Social
Media
• Answers all question good or bad
• Provide Useful advice
• Do not aim for the sale
• Help solve a problem
• Give before you receive
• Always use include first name when reply
• Do not pick a fight

38. Areas were I can help you build your business
W ebsite Google tools
Facebook
W ebsite Design Twitter
W ebsite Creation Linkedin
Domain Names Youtube
Finding the money niches Offline Strategies
List building Strategies Traffic Generation tips
Outsourcing foro Success
W ebsite must haves Building realtionships
Video marketing Developing sales funnels
Landing pages Testing and Tracking
W ebsite Optimisation Autoresponders
Opt-ins Membership Sites
Blog creation
W ebsite tools Facebook Timelines
W ebsite analytics

39. Is there anything else you would like to
know ?
Stay connected via
• Twitter @AkilBrown
• Facebook – Akilbrown
• Linkedin - @AkilBrown
• Google Plus - @ AkilBrown
•Youtube Channel @Mr.AkilBrown