2. “ ” Steady success is good, but it can foster serious weaknesses. Complacency sets in, customer focus declines, creative ideas dry up and before you know it, you are in trouble. Fujio Cho Chairman, Toyota Motor Company Speaking in Traverse City, MI August 4, 2004
3. Economics of Customer Loyalty Year 1 2 3 4 5 6 Copyright 2008 Evenbetteryet, llc All rights reserved.
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5. This is all about retaining profitable policyholders and earning unsolicited profitable referrals of family, friends and colleagues. “ ”
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8. Growth for growth’s sake… … Means Everything Grows Exponentially Promoters/Activities Customers Would Pay For Indifference/Incidentals Detractors/Non-incidental Activities Customers Would Not Pay For (waste)
9. Customer And Employee Promoters/Activities Customers Would Pay For Indifferent Customers and Employees Detractors/Non-incidental Activities Customers Would Not Pay For (waste) Profitable Growth = ‘Stickier’ Sales Using Fewer Resources