Building Your Brand Abroad
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Trade Winds - The Americas Presentation of Dr. Alvaro Ramirez at the Business Development Conference and Trade Mission, Bogotá, May 19th 2014.
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Building Your Brand Abroad
- 1. Known at Home … Stranger Abroad Building your brand while protecting it! Dr. Alvaro Ramirez Bonilla for The 2014 Trade Winds – The Americas Business Development Conference and Trade Mission 19th May 2014, Bogotá
- 2. Regional Patent Applications Domestic vs. Foreign Source: WIPO statistics database 0 10000 20000 30000 40000 50000 60000 70000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Domestic Region Totals Foreign Region Totals Latin American Totals
- 3. Patent Applications per Country Source: WIPO statistics database 0 5000 10000 15000 20000 25000 30000 35000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Argentina Brazil Chile Colombia Costa Rica Dominican Republic Ecuador Guatemala Mexico Panama Paraguay Peru Uruguay Venezuela (Bolivarian Republic of)
- 4. Biggest Patent Filers - Latin AmericaSource: The State of Intellectual Property in Latin America, B&R Latin America IP Firm Name Firm Totals 2002-2012 Industry Astrazeneca Ab 2330 Pharmaceuticals The Procter & Gamble Company 1514 Consumer Goods & Pharmaceuticals Novartis AG 1512 Pharmaceuticals Qualcomm Incorporated 1404 Telecommunications Unilever N.V. 1353 Consumer Goods Microsoft Corp 1237 Computer Tchnology & Online Services BASF Aktiengesellschaft 1233 Chemicals Kimberly-Clark Worldwide, Incorporated 1131 Personal Care Products & Paper Goods Pfizer Products Inc. 962 Pharmaceuticals Wyeth 935 Pharmaceuticals
- 5. Trademark Applications per Country Source: WIPO statistics database 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Argentina Bolivia (Plurinational State of) Brazil Chile Colombia Costa Rica Dominican Republic Ecuador Guatemala Mexico Panama Paraguay Peru Uruguay Venezuela (Bolivarian Republic of)
- 6. Trademark Applications Latin America – USA Source: WIPO statistics database 0 50000 100000 150000 200000 250000 300000 350000 400000 450000 500000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Latin America and the Caribbean United States of America
- 7. TOP 10 Classes 2012 - Latin America Source: WIPO statistics database Class 35: Advertising, business 23% Class 41: Education; entertainment; sporting and cultural activities 16% Class 25: Clothing, footwear, headgea r 10% Class 05: Pharmaceutical and veterinary preparations 10% Class 09: Scientific, nautical, surveying , photographic 9% Class 30: Coffee, tea, cocoa and artificial coffee 7% Class 03: Substances for laundry use 7% Class 42: Scientific and technological services 6% Class 43: Providing food and drink 6% Class 16: Paper, cardboard and goods 6%
- 9. Carrera 13 No. 29-41 Office 234 Torre Buffetes | Parque Central Bavaria Bogota D.C., Colombia CO Phone : (+57-1) 323 0233 US Phone : 786 231 5185 Fax : (+57-1) 323 0234 Email : info@brlatina.com http://brlatina.com