Powerful content creation ideas for local businesses

•Als PPTX, PDF herunterladen•

1 gefällt mir•1,124 views

On February 12th we were joined by 4 expert panelists to discuss Powerful Content Creation Ideas for Local Businesses. The InsideLocal expert webinar series returns with a focus on content, specifically for local or multi-location businesses. It’s no secret that content is important for local search – but how should local businesses leverage it for success?

Internet

Powerful Content Creation
Ideas for Local Businesses
February 12th 2015

Hosts & Help
Myles Anderson
Brightlocal.com
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com

 True Objectives of Online Content
 Content Creation Process
 Sources of Content Inspiration
 Beyond words – video, graphics, photos
 Extreme Localisation
 Resources & Tools for Content Creation
 Hidden Gems
Agenda / Topics

 Use ‘Question’ box to pose Q&As
 Webinar is being recorded
 Slidedeck on slideshare.net
 Round-up Email on Friday
 Hashtag = #insidelocal
 Local Content Idea List
House keeping…

Audience Contribution
Create ‘ultimate list of
Local Content Ideas’

Assumptions
- We know that content is important
- We know that localising content is also important
- Site structure is in decent shape
- Site has a CMS-type solution

Thanks to our Panelists!
Greg Gifford
Autorevo.com
Don Campbell
Expand2web.com
Susan Hallam
Hallaminternet.com
Dave Oremland
Localoptimizer

Thanks to Linda & Colan!
Colan Nielsen
Imprezziomarketing.com
Linda Buquet
Localsearchforum.com

Advanced Keyword
Strategies for Local Search
Dev Basu
Poweredbysearch.com
Casey Meraz
Ethicalseoconsulting.com
Gyi Tsakalakis
Gyitsakalakis.com
February 25th 2pm EST / 11am PST
bit.ly/keywordstrategies

Weitere ähnliche Inhalte

Was ist angesagt?

Introduction to SEO

Phil Buckley

Several months ago we got REALLY EXCITED when we discovered that some industrious individuals had started implementing Gutenberg for other CMS & frameworks. Gutenberg for Laravel? Gutenberg for Drupal? Amazing! Then we tried it ourselves. And failed, miserably. Back to the drawing board – we needed a different way to integrate the shiny new block editor we’d already promised our favourite client with the mother of all websites. We’re talking a custom PHP website built on a highly complex custom enterprise CMS/ERP system developed over a 15 year period. No sweat. Fortunately for us, the latest craze in the WordPress development world – headless WordPress – came to the rescue! Find out about our journey as we share what we tried before landing on our final solution, what we ended up with, what we’d do differently next time and what our key takeaways from this wild adventure were! Key Take-Away ============ * There’s more than one way to skin a cat * Implementing Gutenberg in a non WordPress website is very challenging * How headless WordPress can be used for integrations * Challenges and learnings from a first time headless experience Presented by Jo Minney at WordCamp Sydney 2019

Our Wild Journey Implementing A Headless WordPress Blog

WordCamp Sydney

Tester

mckelley009

What should be on your website?

Speech Marks Translation

Tumblr company preso

Robbie Small

Melinda Potcher Staging & Design Flyer

Melinda Potcher

Session 2 facebook business pages

Chris Johnstone

Maximizing Enterprise SEO from SMX East 2012

John Carcutt

Free & Open Source Tools for Business

Brandon Eley

Top ten tips for business success online final

vpdd

Blogword

gselliken

Creating a Property Page in Facebook

Lockbox Social

Was ist angesagt? (12)

Introduction to SEO

Our Wild Journey Implementing A Headless WordPress Blog

Tester

What should be on your website?

Tumblr company preso

Melinda Potcher Staging & Design Flyer

Session 2 facebook business pages

Maximizing Enterprise SEO from SMX East 2012

Free & Open Source Tools for Business

Top ten tips for business success online final

Blogword

Creating a Property Page in Facebook

Ähnlich wie Powerful content creation ideas for local businesses

Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...

Bespoke Agency

February LinkedIn Updates: Profile, Company Page & Creator Mode

Think Bespoke

The Hacks’ Guide to eLearning

Jason Brown

Dejan SEO - Fundamentals of SEO

Simon Phillips

Digital Tools for Launching New Ventures

Kona Company

BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf

Steven van Vessum

Learn how small businesses can level the playing field allowing them to generate more leads and increase sales by leveraging social media tools, search engine optimization (SEO), blogging, email marketing and more. This slide deck will teach you: -The importance of calls-to-actions and landing pages to capture more leads effectively. -The role of search engine optimization (SEO) and how blogging can help increase your search rankings thus allowing you to get found easier. -How social media tools such as Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare help you to generate more leads and create buzz around your small business. -Why email marketing is one of the most important tools you can use in converting leads. -Understand how all of these tools integrate into one another to form an easy to understand strategy. -How to effectively measure your lead generation efforts.

How Small Businesses Can Effectively Generate More Leads

Justin Levy

State of Internet Marketing - Session 2

EAG

In this 45 min webcast, suitable for any size Recruitment Agency, you will learn - • How, with just 15 mins effort per week, you can increase job views on LinkedIn by 40%. • Five tangible steps to content marketing success on LinkedIn for time poor recruiters without a big budget. • Golden Rules – essential considerations for every post on LinkedIn • What content works and what doesn't – packed with ideas to implement now!

Content marketing made easy

Andy, Xinbin Hu

Content Drives eDM Engagement

David Barnes

Everything you need to know about Internet Marketing

Darren Pace

Scoop on converged media

Andrew Delamarter

recruitDC presentation by Brigit Freedman

RecruitDC

Quick Answers: Take Content & User Experience to New Heights on the SERP

Kirill Kronrod

10 Takeaways for Online Success

Hall_

Getting the Most out of online Marketing Torrington & Honiton

Get up to Speed

Women led business beehive & Torrington

Get up to Speed

The Inbound Marketing Audit

Andrew Delamarter

A content strategy... is not a single solution or a single deliverable It is a detailed process and an aggressive mindset It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy

Creating a Winning Content Strategy

Ektron

This workshop introduced participants to the art of creating interesting and informative content for their sites that is easy to view and improves their marketing potential. Then it was ready, set, go to site launch where our presenter provided participants with tips to getting their sites ready for the rest of the world to see. This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au

Creating a Website: Creating Content and Launching Your Site

Capital Region Digital Enterprise

Ähnlich wie Powerful content creation ideas for local businesses (20)

Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...

February LinkedIn Updates: Profile, Company Page & Creator Mode

The Hacks’ Guide to eLearning

Dejan SEO - Fundamentals of SEO

Digital Tools for Launching New Ventures

BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf

How Small Businesses Can Effectively Generate More Leads

State of Internet Marketing - Session 2

Content marketing made easy

Content Drives eDM Engagement

Everything you need to know about Internet Marketing

Scoop on converged media

recruitDC presentation by Brigit Freedman

Quick Answers: Take Content & User Experience to New Heights on the SERP

10 Takeaways for Online Success

Getting the Most out of online Marketing Torrington & Honiton

Women led business beehive & Torrington

The Inbound Marketing Audit

Creating a Winning Content Strategy

Creating a Website: Creating Content and Launching Your Site

Mehr von Myles Anderson

BrightonSEO 2017- Harnessing your Reputation to win New Customers

Myles Anderson

SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...

Myles Anderson

Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...

Myles Anderson

On 2nd September Myles Anderson, Brightlocal's CEO, presented at Brighton SEO. The topic was the 5 Trends Shaping the Future of Local Search. Local Search is one of the most dynamic & fast-evolving areas of search marketing. Predicting the future is hard but current trends provide a great pointer for what is likely to come. In this presentation I take a close look at 5 trends that I believe will be dominant in the next 2-3 years and provide clear tips for local businesses & SEOs to capitalise on these trends.

BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016

Myles Anderson

InsideLocal Webinar: Data For Success - Using the Right Metrics to Deliver Su...

Myles Anderson

InsideLocal Webinar: Best Tactics to help you Rank Outside your Local Area

Myles Anderson

On Wednesday April 29th we were joined by three industry experts to discuss how to make Reviews & Reputation Work for Local Businesses. Online reviews affect the visibility of a local business, it’s potential to stand out from any competitors, and of course to convert customers. Management of a business’s online reputation an essential part of any local SEO strategy. In this InsideLocal webinar we’ll discuss why reviews are so critical, and ask our expert panel to provide some great tips & takeaways for managing a local business review strategy. Expert Panelists: - Thomas Ballantyne - Phil Rozek - Aaron Weiche - Don Campbell About InsideLocal Webinar Series BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.

InsideLocal Webinar: Making Reviews & Reputation Work for Local Businesses

Myles Anderson

On Wednesday April 22nd we were joined by three industry experts to discuss effective social strategies that genuinely drive new customers. Agenda: - True Value of Social for Local Businesses - Engage or Get Out - The Perfect social media strategy - Setting the Right Objectives - Choosing the Right Content & Platforms - Delivering New Customers through social Media - Targets, Measurement & Adaption

InsideLocal: Social strategies that really generate new customers

Myles Anderson

InsideLocal: Social strategies that really generate new customers

Myles Anderson

InsideLocal Webinar: Alternative Citation Strategies Debated

Myles Anderson

On February 25th we discussed Advanced Keyword Strategies for Local Search in another InsideLocal webinar. Expert Panelists: Dev Basu Dev Basu is the President & CEO of Powered by Search; an internet marketing agency specializing in SEO, Local Search, and Paid Search for Fortune 1000 and Small and Medium sized businesses. Powered by Search is only one of two Canadian companies selected for the Local Search Ranking Factors study. Dev recently appeared on our Troubleshooting Local Ranking Issues webinar in December. Casey Meraz Casey is the founder of Ethical SEO Consulting, a Denver based internet marketing agency that specializes in local & organic SEO. He is obsessed with local search and everything about it! and therefore enjoys speaking and writing about local topics. Casey is another panelist who is a contributor to the Local Ranking Factors study and recently appeared on our Advanced Google+ Optimization webinar in December. Gyi Tsakalakis Gyi Tsakalakis founded AttorneySync to help lawyers and business owners earn valuable attention online. He regularly writes about all things SEO & spends his time helping law firms and other businesses improve their core metrics online. In addition to this Gyi is also the founder of EPL Digital where he assists other businesses with online marketing. Gyi most recently appeared on our Best Practices for Local Onsite Optimization webinar. About this webinar: Host & Chat Support: Myles Anderson (BrightLocal.com) Linda Buquet (Localsearchforum.com) Colan Nielsen (Imprezziomarketing.com) Time & Date: - February 25th, 2015 - 60 minute duration Agenda: - Objectives & outcomes of keyword research - Keyword planning processes - Favourite sources of data & tools - Intent & conversion of keywords - Influence of hyper-location on keyword strategy - and MUCH more About InsideLocal Webinar Series BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.

InsideLocal Webinar: Advanced Keyword Strategies for Local Search

Myles Anderson

InsideLocal Webinar: Best Practices for Local Onsite Optimization

Myles Anderson

InsideLocal Webinar: State of Local Search in 2015

Myles Anderson

On December 10th, 2014 we were joined by 3 local search experts to troubleshoot Local ranking issues. Expert Panelists: Mary Bowling, Gyi Tsakalakis & Dev Basu. Here’s a preview of some of the issues up for discussion – - Most common ranking issues - Tips & tricks for auditing processes - Identifying & tackling duplicate listings - Examining local search penalties - Impact of organic penalties on local - And much MUCH more!

Upcoming Webinar: Troubleshooting Local Ranking Issues

Myles Anderson

On December 3rd, 2014 we were joined by 4 local search experts to discuss advanced optimization tips for Google+ Local. Here’s a preview of some of the issues our experts will discuss – - Category selection & ranking - Landing page selection & impact - Creative methods for boosting conversion - Managing behavioural signals - Advanced competitor analysis - Hidden gems, game changers, and MUCH more!

InsideLocal Webinar: Advanced Google+ Optimization

Myles Anderson

Local ranking factors - David Mihm InsideLocal presentation

Myles Anderson

On November 19th, 2014 we were joined by 3 local search experts to debate the most important factors that influence local search results. Here’s a preview of some of the issues our experts discussed: - Latest developments in Google’s local algo - Organic signals vs pure-local signals - Citations – balancing Quantity with Quality - What to obsess about and what not! - The rise of ‘Behavioural’ factors & how to influence - and much MUCH more At the start of the presentation, David Mihm presented the following short presentation on the 2014 Local Search Ranking Factors: http://www.slideshare.net/brightlocal/local-ranking-factors-david-mihm-insidelocal-presentation Expert Panelists: David Mihm David is a highly regarded local search expert & Director of Local Search Strategy at Moz.com. Prior to this, David ran getlisted.org. In addition to being a founding member of LocalU, David is also the curator of the widely consulted Local Search Ranking Factors Survey – which has obvious relevance for this webinar! Follow David on Twitter & G+. Andrew Shotland As a former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he provides clients with SEO and SEM consulting services. Andrew also joined us on the last webinar, and we’re delighted to have him back as his knowledge of local search can’t be rivalled by many. Follow Andrew on Twitter & G+. Matthew Hunt Matthew ran Small Business Online Coach before completing a merger to now become COO at Powered by Search. As an entrepreneur, growth hacker, and self-confessed internet marketing addict, Matthew has a proven record of implementing local search marketing strategies for small businesses. Follow Matthew on Twitter & G+. About the webinar: Host & Chat Support: Myles Anderson (BrightLocal.com) Linda Buquet (Localsearchforum.com) Colan Nielsen (Imprezziomarketing.com) Date: November 19th, 2014 (60 minute duration) About InsideLocal Webinar Series: BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.

Local search ranking factors

Myles Anderson

On November 12th, 2014 we were joined by 3 of the brightest brains in Local Search to review & debate the impact of the Pigeon update. Launched in July 2014, the Pigeon update aimed to provide more accurate local search results that are tied closer to traditional organic search ranking signals and more tightly geo-targeted around the searcher’s location. The impact has been widespread and varied – with some businesses and whole industries negatively affected. Expert Panelists: Mike Blumenthal: Mike is one of the best known figures in the industry and an avid fan of local search; a subject which he writes about on his blog Understanding Google Places & Local Search. Mike’s blog was ranked as the no. 1 local search blog in our poll at the end of last year. Follow Mike on Twitter & G+. Andrew Shotland: A former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he expertly provides clients with SEO and SEM consulting services. Andrew was part of the recent ‘Deconstructing Pigeon Panel’ at SMX & has written numerous articles on the update, including most recently this. Follow Andrew on Twitter & G+. Joy Hawkins: Joy is Marketing Director at Imprezzio; an online marketing company that currently works with over 1,300 small businesses in the United States and Canada. On top of this, Joy has been a Google Top Contributor since February 2013 and has been working with small businesses in the Online Marketing industry since 2006. Follow Joy on Twitter & G+. About the Webinar: Presenter & Chat Support: Myles Anderson (BrightLocal.com) Linda Buquet (Localsearchforum.com) Colan Nielsen (Imprezziomarketing.com) Date & Time: November 12th, 2014 60 minute duration Webinar Topics: - What are headline changes that Pigeon has bought about? - Which ranking factors have gained & lost impact since Pigeon update? - Which businesses are the biggest winners & losers post Pigeon? - Location & proximity have become more significant – How does this impact local businesses? - A lot of spam has crept into local pack results since Pigeon – Why has this happened? -The display of results has also changed – Why did so many 7 packs become 3 packs? - What does the pigeon update tell us about how Google looks at local search? - How can businesses future-proof themselves against major updates? About InsideLocal Webinar Series: BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.

Deep Impact - Impact of Pigeon Update

Myles Anderson

In this webinar we explore the main issues which Service Area Businesses (SABs) face with local search and how these can be overcome. SABs often struggle to gain prominence in local search due to their lack of a physical location, or their reluctance to promote their location. Google+ comes up short when catering to the needs of SABs so just what can they do to gain traction in local SERPs and start winning new customers? Webinar presenters: We are joined by 2 people who have all (well most!) of the answers! Matthew Hunt runs successful Toronto-based local consultancy Small Business Online Coach and handles search marketing for many SABs across a number of different sectors. Matt is a highly knowledgeable & engaging speaker and is a regular commentator on industry developments. He also contributes to the annual Local Search Ranking Factors Survey. Thomas Ballantyne is Marketing Director of Bulwark Pest Control, a highly successful Pest Control business operating in 13 metropolitan areas across the US. Thomas has over 8 years experience of marketing an SAB business and is a regular speaker at search events and a contributor to the Local Ranking Factors Survey. Agenda: - Key Issues Facing SABs in Local Search - Google+/Places Optimization (for SABs) - Citation Tactics & Opportunities (for SABs) - Review Generating Tactics (for SABs) - On-Site Optimization, Content & Landing Page Strategy (for SABs) Speakers: - Matthew Hunt - Search Engine Marketing Expert - www.smallbusinessonlinecoach.com - Thomas Ballantyne - Marketing Director - www.bulwarkpestcontrol.com

InsideLocal - Optimization for Service Area Businesses - December 2013

Myles Anderson

With recent updates to the display of Google's local results & the algorithm which drives them, how does this alter the influence of certain local ranking factors? - Does it put more emphasis on pure local signals like reviews & downplay on-site signals such as website authority? In this webinar we ask 4 local search experts to share their opinions & observations, and debate the changing influence of local ranking factors. Agenda: 1. Understanding Recent Display & Algo Changes 2. Debate & Compare Most Important Ranking Signals 3. SEO Strategy – New vs. Established Businesses 4. What the Future holds - predictions for 2014 Speakers: 1. Andrew Shotland (www.localseoguide.com) 2. Mike Ramsey (www.niftymarketing.com) 3. Phil Rozek (www.localvisibilitysystem.com) 4. Dev Basu (www.poweredbysearch.com)

Insidelocal Webinar - Local Search Ranking Factors Debate - November 2013

Myles Anderson

Mehr von Myles Anderson (20)