David shepherd

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Briefing Media

Technologie Business

paywall v. web
David Shepherd
XpertHR

paywall strategies, February 2012

XpertHR 2002

A digital product
delivered by an
analogue business

Customer’s
buying
process

Publisher’s
selling
process

“Hello, I love you,
won’t you tell me
your name?”
Jim Morrison

“Let’s have another
cup of coffee.”
Irving Berlin

Value steps

Empower

Enable

Advise
Interpret
Inform

Value steps

Workflow

Templates

Guidance
Analysis
News

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David shepherd

1. #paywalls12 Wifi : AV Team or AV Team 2

2. paywall v. web David Shepherd XpertHR paywall strategies, February 2012

3. @oldshep

4. Free Paid

6. XpertHR 2002 A digital product delivered by an analogue business

8. Customer’s buying process Publisher’s selling process

10.

11. “Hello, I love you, won’t you tell me your name?” Jim Morrison

12. “Let’s have another cup of coffee.” Irving Berlin

13.

14. Read this now

15. Help yourself

16. Paid Free

17.

18.

19.

20.

21. Is content still king?

22. Value steps Empower Enable Advise Interpret Inform

23. Value steps Workflow Templates Guidance Analysis News

24. The value matrix

25. Pay gateway

26. [end]

David shepherd

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David shepherd