This presentation is designed to encourage nonprofits to think outside the box. How can you go to market like ipad, be different, be fun, and most importantly be innovative?

1. Raise Funds Faster than
Apple Sells iPads
Bridget L. Brandt
Sage Nonprofit Solutions

2. 6.3M
customers
2

3. 32,000
nonprofits
3

4. Manufacturing
End-to-End
business solutions
Business
intelligence
CRM
Accounting
Solutions
YOU! for my industry
access
mobile Making nonprofit
life easier
E-marketing
ERP Billing
Nonprofit
Distribution

5. 7 Ideas to Innovate
"There's an old Wayne Gretzky quote that I love," Steve
Jobs said in 2007. "‘I skate to where the puck is going to be,
not where it has been.' And we've always tried to do that at
Apple. Since the very, very beginning. And we always will."

6. 1. Be cool
• It’s exclusive
• Appealing
− Visually
− Youth
• Easy to use

7. 2. Be Fun
Think fun
− Online
− Events
− Even in your office

8. 3. Be Social
-Encourage your staff to be
social and get your name out
there.
http://sagewords.net/2012/04/12/sage-
nonprofit-insights-social-media-infographic/

9. 4. Be Shareable

10. 5. Tell a Good Story
http://vimeo.com/charitywater/thestoryofch
aritywater

11. 6.Be Addictive

12. 7. Invest in Marketing
$730 billion in total annual U.S. marketing
expenditures
$7.6 estimate of annual nonprofit sector
In 2005 Save the Children (one of the
larger charity advertisers) spent about $6.4
million on advertising. The Walt Disney
Company — or Entertain the Children
spent about $2.4 billion — 359 times more
— about the equivalent of the difference in
height between the Sears Tower and a 4
year-old child.
It's a testament to the dearth of advertising
in the sector that the I.R.S. Form 990
doesn't even have a specific line item for
reporting it.
*Data from 2009

13. Mind Map

14. Q&A

15. Contact me:
• My blogs:
• http://customerexperience101.blogspot.com
• http://donorexperience101.wordpress.com
• Twitter: bridgetlbrandt
• Email: bridget.brandt@sage.com