What’s the Future of Business? is not a question—it’s an answer. www.wtfbusiness.com

1. “Solis explores the incredible transformation
happening in business today, driven by new
social and mobile technologies. In the future,
successful businesses will be ‘Customer
Companies’—companies that connect with
their customers, partners, employees, and
products in entirely new ways.”
—Marc Benioff, Chairman and CEO,
salesforce.com
“Customers are adopting new technology
and new ‘screens’ at an increasingly rapid
pace. The challenge for businesses is to
create delightful and highly engaging
experiences that take maximum advantage
of those technologies and devices as they
are introduced.”
—Julie Bornstein, SVP, Sephora Digital
“Developing a social strategy based on
trends might be fashionable, but it’s not
sustainable. The consumer demands more.
Brian shows you how to innovate or die.
Pretty easy choice, no?”
—Aliza Licht, SVP Global Communications,
Donna Karan International
BRIAN SOLIS is globally recognized as one of the most prominent
thought leaders in new media. A digital analyst, sociologist, and
futurist, Solis has influenced the effects of emerging media on
business and culture. He is Principal of Altimeter Group, a leading
research-based advisory firm in Silicon Valley. He is the author of
Engage! and The End of Business as Usual, both from Wiley. His
blog, BrianSolis.com, is among the world’s leading business strategy
and marketing resources.
Available wherever books and e-books are sold.
Wiley is a registered trademark of John Wiley Sons Inc.
Experience is everything.
What’s the Future of Business? is not a question—it’s an answer.
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