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Brian currin business building workshop may 2012

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Online Marketing "Doing more of the right things more often" Marketing Landscape Marketing Strategy Customer Profiling Social Media www.BrianCurrin.com
Marketing Landscape TrTraditional Marketing TV, Radio, Newspapers, Magazines, Trade Shows, Direct Mail Push Marketing Interruption Marketing
Marketing Landscape TrOnline Marketing social media, email, online ads, search ads Pull Marketing Permission Marketing
Marketing Strategy Trends ● People are Searching ● People are Sharing ● Focus is on good Content
Searching ● People are not looking for YOU ● People are looking for solutions to their problems
Key Elements of Online Marketing ● Find You (marketing) ● Talk to You (sales)
Customer Profiling Your Presence on the Web
Fish where the fish are biting
What do you need? ● Website ● Facebook Business Page ● Newsletters ● Google Adwords
MMeasurement Google Analytics Google Facebook Analytics Klout.com MarketingGrader.com
Conclusion ● You need people to: Find You Talk to You The internet allows ordinary people to do extraordinary things

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Brian currin business building workshop may 2012

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  • 2. Online Marketing "Doing more of the right things more often" Marketing Landscape Marketing Strategy Customer Profiling Social Media www.BrianCurrin.com
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  • 4. Marketing Landscape TrTraditional Marketing TV, Radio, Newspapers, Magazines, Trade Shows, Direct Mail Push Marketing Interruption Marketing
  • 5. Marketing Landscape TrOnline Marketing social media, email, online ads, search ads Pull Marketing Permission Marketing
  • 6. Marketing Strategy Trends ● People are Searching ● People are Sharing ● Focus is on good Content
  • 7. Searching ● People are not looking for YOU ● People are looking for solutions to their problems
  • 8. Key Elements of Online Marketing ● Find You (marketing) ● Talk to You (sales)
  • 10. Fish where the fish are biting
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  • 13. What do you need? ● Website ● Facebook Business Page ● Newsletters ● Google Adwords
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  • 19. MMeasurement Google Analytics Google Facebook Analytics Klout.com MarketingGrader.com
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  • 24. Conclusion ● You need people to: Find You Talk to You The internet allows ordinary people to do extraordinary things