Macanta Consulting provides business and IT consulting services to help organizations become more profitable and sustainable. Their eco-ITSM service uses IT service management best practices to assess the sustainability of IT processes and minimize costs, waste, and carbon emissions from IT. The document discusses how IT contributes significantly to carbon emissions and energy costs. It presents data on the carbon footprint of different IT devices and industry sectors. The eco-ITSM service aims to help organizations continually improve the sustainability of their IT services.

1. © Macanta 2010

2. MACANTA
CONSULTING
• Macanta
provides
business
and
service
management
consul4ng,
transforming
businesses
into
high
performing,
profitable
and
sustainable
organisa4ons
• Macanta
clients
include
execu4ves
and
senior
managers
across
a
broad
industry
base
COLLABORATION • SUPPORT • EMPOWERMENT • SUSTAINABILITY
© Macanta 2010

3. WHAT
IS
eco-­‐ITSM?
• An
innova4ve
&
effec4ve
new
service
offered
by
Macanta
Consul4ng
• Uses
best
prac4ce
ITSM
to
facilitate
your
sustainability
objec4ves
• Assesses
the
sustainability
of
your
IT
processes
across
the
service
lifecycle
to
minimise
costs,
reduce
waste
and
reduce
IT
carbon
emissions
• Supports
your
corporate
social
responsibility
policy
and
the
achievement
of
environmental
targets
• Provides
a
founda4on
for
con4nuous
improvement
© Macanta 2010

4. THE
VISION
eco-ITSM vision is to be the world leader in the
provision of sustainable IT through continual
process and service improvement
© Macanta 2010

5. THE
IT
CHALLENGE
• Un4l
recently,
sustainability
was
mainly
an
environmentalist
concern
• Now
it
is
a
key
component
of
the
Corporate
Social
Responsibility
(CSR)
of
your
organisa4on
• It
is
directly
linked
to
increased
produc4vity
and
profit
• Adherence
to
CSR
is
core
to
employee
engagement
• Your
approach
to
sustainability
is
your
reputa4on
and
brand
and
your
ability
to
enter
new
markets
• It
is
a
regulatory
and
legisla4ve
requirement
© Macanta 2010

6. THE
FACTS
• 25%
of
costs
incurred
in
IT
are
aPributed
to
energy
• IT’s
contribu4on
to
global
CO2
emissions
is
equivalent
to
the
airline
industry
=
• According
to
ACS,
in
Australia
ICT
is
responsible
for
2.7%
of
carbon
emissions
© Macanta 2010

7. THE
FACTS
In
2008
The
Climate
Group
and
the
Global
e-­‐Sustainability
ini4a4ve
issued
the
study
“SMART
2020;
enabling
the
low
carbon
economy
in
the
informa:on
age”.
It
predicted
that:
• PC
ownership
will
quadruple
between
2007
and
2020,
to
4
billion
devices,
and
emissions
will
double
over
the
same
period,
with
laptops
overtaking
desktops
as
the
main
source
of
global
ICT
emissions
(22%)
• Mobile
phone
ownership
will
almost
double
to
nearly
5
billion
accounts
by
2020,
but
emissions
will
only
grow
by
4%.
Broadband
uptake
will
treble
to
almost
900
million
accounts
over
the
same
period,
with
emissions
doubling
over
the
en4re
telecoms
infrastructure.
© Macanta 2010

8. Carbon
Footprint
by
Device
Category
(%)
Network Infrastructure
8.6% Total PCs
15.8%
Total
PCs
Data Centre Environment
Total
Servers
18.8%
Games
Consoles
Video
Monitors
Total Servers
14.7% Data
Centre
Storage
Printers
&
Imaging
Equipment
Landline
Telephone
Equipment
Mobile Devices
1.0% Networking
Equipment
Mobile
Devices
Networking Equipment
Data
Centre
Environment
7.0% Games Consoles
5.4% Network
Infrastructure
Landline Telephone
Equipment
1.7%
Video Monitors
9.7% IT accounts for 82.1% in total
Printers & Imaging
Data Centre Storage
Equipment
1.5%
15.7%
Source: Carbon and Computers in Australia ACS 2010 © Macanta 2010

9. ICT
Carbon
Emissions
per
Employee
Australia
2009
Construction 0.46
Accommodation and food Services 0.52
Rental, Hiring and Real Estate Services 0.52
Other Services 0.52
Retail Trade 0.63
Transport, Postal and Warehousing 0.68
Wholesale Trade 0.68
Health Care and Social Assistance 0.72
Average 0.75
Manufacturing 0.79
Professional, Scientific and Technical Services 0.85
Administrative and Support Services 0.89
Public Adminstration and Safety 0.95
Financial And Insurance Services 1.00
Arts and Recreation Services 1.00
Mining 1.04
Information, Media and Telecommunications 1.09
Electricity, Gas, Water and Waste Services 1.13
Education and training 1.26
Source: Carbon and Computers in Australia ACS 2010 © Macanta 2010

10. Enterprise
ICT
Carbon
Footprint
by
Industry
Australia
2009
Agriculture Forestry and Fishing 0.66%
Rental, Hiring and Real Estate Services 0.66%
Electricity, Gas, Water and Waste Services 0.96%
Mining 1.20%
Arts and Recreation Services 1.35%
Other Services 1.60%
Information, Media and Telecommunications 1.61%
Wholesale Trade 2.03%
Administrative and Support Services 2.28%
Accommodation and food Services 2.66%
Transport, Postal and Warehousing 2.70%
Financial And Insurance Services 2.76%
Construction 3.14%
Public Adminstration and Safety 4.43%
Professional, Scientific and Technical Services 4.88%
Retail Trade 5.28%
Manufacturing 5.43%
Health Care and Social Assistance 5.87%
Education and training 7.32%
Telecoms Network Infrastructure 8.58%
Source:
Carbon
and
Computers
in
Australia
ACS
2010
© Macanta 2010

11. Trade
Prac4ces
Act
guidance
(ACCC,
2008)
• ACCC,
consumers
and
compe4tors
can
all
take
legal
ac4on
if
an
environmental
claim
poten4ally
breaches
the
Act.
• Monetary
penal4es
of
up
to
$1.1
million
for
companies
and
up
to
$220
000
for
individuals,
as
well
as
injunc4ons,
adverse
publicity
orders,
correc4ve
adver4sing
orders,
community
service
orders
and
ancillary
orders
of
various
kinds.
© Macanta 2010

12. GREEN
IT
• Currently,
IT
sustainability
prac4ces
focus
on
hardware
recycling,
data
de-­‐duplica4on
and
power
management
• Building
‘green’
data
centres
will
make
a
difference,
but
will
not
address
the
growing
power
consump4on
predic4ons
being
made
as
ini4a4ves
such
as
cloud
compu4ng
are
adopted
© Macanta 2010

13. eco-­‐ITSM
• eco-­‐ITSM
is
a
sustainability
assessment
and
service
improvement
tool
• In
an
eco-­‐ITSM
assessment,
every
process
across
the
service
lifecycle
is
assessed
using
a
process
maturity
framework,
providing
a
scored
baseline
from
which
to
drive
and
measure
improvement
• Improvements
are
priori4sed
and
quick
wins
iden4fied
• Assistance
with
the
process
improvement
project
is
provided
“The sustainable way to decrease carbon emissions is by improving
workflow. In this way, IT can contribute to reductions across the business,
and not just in IT.” (Chris Ingle, Research Director at Analyst House, UK)
© Macanta 2010

14. THE
eco-­‐ITSM
DIFFERENCE
• Most
green
IT
ini4a4ves
focus
on
technology
alone
whereas
the
eco-­‐ITSM
focus
in
on
process
• Process
improvements
that
include
sustainability
considera4ons
will
change
behaviour
across
the
organisa4on
• eco-­‐ITSM
focuses
on
the
solu4on
-­‐
not
the
problem
• Par4cipa4ng
organisa4ons
can
use
the
eco-­‐ITSM
logo
and
maturity
ra4ng
to
demonstrate
commitment
to
posi4ve
ac4on
© Macanta 2010

15. THE
eco-­‐ITSM
APPROACH
Align
assessment
with
Vision
and
Goals
desired
outcomes
Data
gathering
Assessment
Interviews
Detailed
analysis
of
data
Analysis
Verifica4on
Baseline
-­‐
Maturity
ra4ng
Drive
implementa4on
Maturity
Ra4ng
Maintain
for
each
process
(PMF)
Monitor
and
report
on
Momentum
progress
against
target
Determine
gap
between
Gap
Analysis
baseline
and
desired
state
Report
of
Detailed
report
and
Findings
recommenda4ons
Presenta4on
Presenta4on
of
findings
and
Workshop
Project
planning
and
Implementa4on
execu4on
© Macanta 2010

16. THE
RESULTS
(example)
© Macanta 2010

17. SHOW
ME
THE
MONEY
• Sun
Microsystems
– 4
loca4ons
–
3
months
– 6199
comatosed
devices
– 440
pallets
– 4100
servers
– 64%
powered
on
and
running
24x7
2624
servers
x
$7000
annual
energy
cost
=
$18,368,000
CO2
emission
reducWon
=
6000
cars
off
the
road
• eco-­‐ITSM
Solu4on
-­‐
embed
sustainability
prac4ces
into:
• Service
Asset
and
Configura4on
Management
• Change
Management
• Release
&
Deployment
Management
© Macanta 2010

18. SHOW
ME
THE
MONEY
• Large
Financial
Organisa4on
– 300
onsite
callouts
per
week
– Average
cost
per
callout
=
$180
– Average
travel
to
work
=
20km
return
Callout
cost
per
year
=
$2.8
million
CO2
emissions
per
year
=
70
tonnes
• eco-­‐ITSM
Solu4on - embed sustainability practices into:
• Incident
Management
• Problem
Management
• Service
Knowledge
Management
© Macanta 2010

19. SHOW
ME
THE
MONEY
• Intel
– Applica4on
reduc4on
– 2007
to
2009
– 37%
reduc4on
– Target
50%
reduc4on
Project
result
–
EsWmate
net
present
value
=
>
$50
million
• eco-­‐ITSM
Solution - embed sustainability practices into:
• Service
Pormolio
Management
• Service
Catalogue
Management
• Change
Management
© Macanta 2010

20. Hierarchy
of
Needs
for
IT
Management
Corporate
Social
Responsibility
Financial
Needs
Opera4onal
Needs
© Macanta 2010

21. FIVE
GOOD
REASONS
TO
IMPLEMENT
eco-­‐ITSM
1. Embeds
sustainability
into
day
to
day
opera4ons
–
it
becomes
business
as
usual
2. Ensures
that
you
are
not
reac4ng
constantly
to
the
growing
carbon
footprint
–
preven4on
is
bePer
than
cure
3. Adopts
a
service
lifecycle
approach
to
sustainability
4. Increases
produc4vity
and
the
boPom
line
5. APracts
and
retains
good
staff
© Macanta 2010

22. BENEFITS
TO
THE
CIO
• Demonstrates
CIO’s
commitment
to
achievement
of
the
objec4ves
of
the
Corporate
Social
Responsibility
Policy
• The
CIO
is
seen
to
be
responsive
to
the
demands
of
the
CEO
and
CFO
on
sustainability
issues
• The
CIO
can
respond
to
the
requirements
of
the
sustainability
team
by
reducing
carbon
footprint
• Provides
measurement
of
process
improvement
to
achieve
increased
sustainability
• Ensures
inclusion
of
sustainability
considera4ons
in
decisions
made
on
a
daily
basis
by
people
at
all
levels
in
the
organisa4on
• Enables
the
CIO
to
be
an
effec4ve
Carbon
Informa4on
Officer
© Macanta 2010

23. Summary
of
BENEFITS
Financial
benefit  eco-­‐ITSM
Assessment
shows
you
how
adopWng
sustainable
processes
not
only
reduces
carbon
footprint
but
improves
financial
performance.
Brand
benefit  OrganisaWons
that
embed
sustainability
into
everyday
acWviWes
are
demonstraWng
strong
environmental
credenWals,
which
is
proven
to
be
top
of
the
list
for
both
consumers
and
investors.
Risk
ReducWon
benefit  eco-­‐ITSM
Assessment
reduces
the
risk
of
non-­‐
compliance
with
emissions
regulaWons,
and
ISO
14001
Environmental
Management
Systems
Standard.
Sustainability
benefit  eco-­‐ITSM
Assessment
indenWfies
opportuniWes
to
significantly
reduce
carbon
emissions,
which
will
support
the
CSR
Policy
and
the
Sustainability
Policy
for
organisaWons.
© Macanta 2010

24. © Macanta 2010