Employee branding is the current topic to create competitive advantage through internal customers i.e. employees; this is the part of project in MBA at Ratan Global Business School Hyderabad www.srgi.info - weekly seminar by students

1. Weekly seminar at RGBS
BY STUDENT:
J.CHANDRA SHEKAR
REDDY
RATANGLOBAL B SCHOOL www.srgi.info

2. Employee Branding
"The image projected by employees through
their behaviours, attitudes and actions. This
image is impacted on by employees' attitude
and engagement towards the employer brand
image promoted through the culture of the
organization.”
-Minchington (2005)
RATANGLOBAL B SCHOOL www.srgi.info

3. In Simple Terms
Employee Branding means what a employee
projects about himself and the organization
culture. He / She should be able to serve as a
brand ambassador for his/her Organization. A
strong sense of affiliation is seen of the
employee towards his/her organization.
RATANGLOBAL B SCHOOL www.srgi.info

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6. How This Can Be Achieved ??
• By selective hiring/ selective recruitment.
• Provide targeted training/ certifications for
employees.
• Effectively communicating the Organization goals
and what is expected, Role clarity.
• The compensation system should incorporate
messages that consistently and frequently reflect the
brand and organizational image.
RATANGLOBAL B SCHOOL www.srgi.info

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10. Growing Importance
“ An unsatisfied customer tells ten people
about his experience while an unsatisfied
employee tells a hundred.”
-D K Srivastava, VP HR at HCL Comnet
RATANGLOBAL B SCHOOL www.srgi.info

11. Growing Importance
• Employer branding to “attract employees”
• It helps in retaining current employees, increasing
employee satisfaction, attracting job candidates, and
motivating employees in their work, which leads to
excellent business gains.
• Initiatives taken by organizations to make the
workplace more employer-friendly and implement
development
RATANGLOBAL B SCHOOL www.srgi.info

12. USEFUL Start-ups trying to build an
Employer Brand
• Unique benefits / policies
• Employee referral programs
• Awards programs
• Parties
• Sponsoring events
• Recruitment website
RATANGLOBAL B SCHOOL www.srgi.info

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14. • CTS:
• ACCENTURE:
• LG:
• MARUTI :
TATA : Employee freindly
“Celebration at Work”
“Best Place for Women to Work”
“Best Employee Bonus”
“Collective Vacation Scheme”
RATANGLOBAL B SCHOOL www.srgi.info

15. THANK YOU !!
RATANGLOBAL B SCHOOL www.srgi.info