SlideShare ist ein Scribd-Unternehmen logo

X: The Experience where Business meets Design - Brian Solis

•Als PPTX, PDF herunterladen•
•
Brandwatch
Brandwatch

Today your brand is defined by those who experience it. In this keynote session, digital pioneer Brian Solis will draw from his new book, X: The Experience where Business meets Design, to inspire us to step up to the experiential challenge of business in 2016 and beyond. Brian will also be giving away and signing copies of his book to all attendees.

Soziale Medien
1 von 49
@BRIANSOLIS
Remember when traditional marketing worked?
Editorial calendars, tech stunts and real-time marketing programs say the opposite of thoughtfulness.
From Monologue to Dialogue
Brand What we say and do Experience What people feel and share ExperienceDivide
Your strategy is defined by the questions you ask and the answers you get.
Return on Ignorance
What is brand?
What is experience?
#LEARN TO UNLEARN
Behind every screen, every expression and impression, is a human being…not a consumer.
WELCOME TO THE #EGOSYSTEM
Master Total Re-CXing People look at their phones 1,500x each week. They spend 177 minutes on their phone per day.
The Future of Experience in 1 Picture
Micro-moments unfold through a variety of common “I want” scenarios that help people take steps or make decisions I want to learn… I want to buy… I want to know… I want to go… I want to do…
90%of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.
73%say getting useful information from a business is the most important attribute when selecting a brand.
More Mindfulness, Less Strategy. Marketing as Social Objects Impression Deep Engagement Out of Mind or Connected Experience
CTIONS EACTIONS RANSACTIONS
Remember when you were told to stop daydreaming and how it made you feel? Please don’t stop. We need dreamers (and doers) now more than ever. #dontquityourdaydream
Brian Solis bsolis@prophet.com Altimeter Group, a Prophet Company briansolis.com @briansolis Linkedin.com/influencer/briansolis Facebook.com/thebriansolis
You cannot move in a new direction if you don’t lead the way…
You can’t change anything if you change nothing to do so.

Empfohlen

Kohler: Client Case Talk - James Sandora
Kohler: Client Case Talk - James SandoraKohler: Client Case Talk - James Sandora
Kohler: Client Case Talk - James SandoraBrandwatch
 
14 social media trends to watch in 2021
14 social media trends to watch in 202114 social media trends to watch in 2021
14 social media trends to watch in 2021Arik Hanson
 
Crowdsourcing: When, How and Who?
Crowdsourcing: When, How and Who?Crowdsourcing: When, How and Who?
Crowdsourcing: When, How and Who?The Next Web
 
Indonesia social media campaign case story
Indonesia social media campaign case storyIndonesia social media campaign case story
Indonesia social media campaign case storyGiant Hermanto
 
Trends in Digital Advertising
Trends in Digital AdvertisingTrends in Digital Advertising
Trends in Digital AdvertisingWomen's Marketing, Inc.
 
Social Insights: The CPG Industry
Social Insights: The CPG Industry Social Insights: The CPG Industry
Social Insights: The CPG Industry Brandwatch
 
8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social MediaFalcon.io
 
Why Video? How Video Builds Brands
Why Video? How Video Builds BrandsWhy Video? How Video Builds Brands
Why Video? How Video Builds BrandsWomen's Marketing, Inc.
 

Empfohlen

Kohler: Client Case Talk - James Sandora
Kohler: Client Case Talk - James SandoraKohler: Client Case Talk - James Sandora
Kohler: Client Case Talk - James SandoraBrandwatch
 
14 social media trends to watch in 2021
14 social media trends to watch in 202114 social media trends to watch in 2021
14 social media trends to watch in 2021Arik Hanson
 
Crowdsourcing: When, How and Who?
Crowdsourcing: When, How and Who?Crowdsourcing: When, How and Who?
Crowdsourcing: When, How and Who?The Next Web
 
Indonesia social media campaign case story
Indonesia social media campaign case storyIndonesia social media campaign case story
Indonesia social media campaign case storyGiant Hermanto
 
Trends in Digital Advertising
Trends in Digital AdvertisingTrends in Digital Advertising
Trends in Digital AdvertisingWomen's Marketing, Inc.
 
Social Insights: The CPG Industry
Social Insights: The CPG Industry Social Insights: The CPG Industry
Social Insights: The CPG Industry Brandwatch
 
8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social MediaFalcon.io
 
Why Video? How Video Builds Brands
Why Video? How Video Builds BrandsWhy Video? How Video Builds Brands
Why Video? How Video Builds BrandsWomen's Marketing, Inc.
 
Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Shiv Singh
 
Social@Ogilvy - Branded Storytelling
Social@Ogilvy - Branded StorytellingSocial@Ogilvy - Branded Storytelling
Social@Ogilvy - Branded StorytellingOgilvy Consulting
 
Influencer Marketing Playbook - D2C Brands
Influencer Marketing Playbook - D2C BrandsInfluencer Marketing Playbook - D2C Brands
Influencer Marketing Playbook - D2C BrandsHarsha MV
 
Marketing shifts in the digital age
Marketing shifts in the digital ageMarketing shifts in the digital age
Marketing shifts in the digital ageFrank Striefler
 
Exit Through The Internet - How the web disrupts brand loyalty
Exit Through The Internet - How the web disrupts brand loyaltyExit Through The Internet - How the web disrupts brand loyalty
Exit Through The Internet - How the web disrupts brand loyaltySimon Pearce
 
Forecasting digital in 2016
Forecasting digital in 2016Forecasting digital in 2016
Forecasting digital in 2016Tuan Anh Nguyen
 
InfluGlue - Content marketing tips for beauty and skincare brands
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue - Content marketing tips for beauty and skincare brands
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue
 
How to Develop Media Budgets
How to Develop Media BudgetsHow to Develop Media Budgets
How to Develop Media BudgetsWomen's Marketing, Inc.
 
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Brandwatch
 
Crafting a brand identity
Crafting a brand identityCrafting a brand identity
Crafting a brand identityBrandwatch
 
INTEGRATE 2016 - Whitney Drake
INTEGRATE 2016 - Whitney Drake INTEGRATE 2016 - Whitney Drake
INTEGRATE 2016 - Whitney Drake IMCWVU
 
Defining The Content Strategy
Defining The Content StrategyDefining The Content Strategy
Defining The Content StrategyKatanaHaley
 
7 minute social media marketing audit
7 minute social media marketing audit7 minute social media marketing audit
7 minute social media marketing auditunfunnel
 
Gumtree - Using social intelligence to add value to TV sponsorship
Gumtree - Using social intelligence to add value to TV sponsorship Gumtree - Using social intelligence to add value to TV sponsorship
Gumtree - Using social intelligence to add value to TV sponsorship Brandwatch
 
WORKSHOP: Influencer Marketing - 3XE Digital
WORKSHOP: Influencer Marketing - 3XE DigitalWORKSHOP: Influencer Marketing - 3XE Digital
WORKSHOP: Influencer Marketing - 3XE DigitalEduardas Gricius
 
Brooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterBrooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterAutumn Quarantotto
 
Content Marketing Strategy for 2016
Content Marketing Strategy for 2016Content Marketing Strategy for 2016
Content Marketing Strategy for 2016Nitin Karkara
 
Digital Communication 2010
Digital Communication 2010Digital Communication 2010
Digital Communication 2010Rui Ventura
 
Back From the Social Future
Back From the Social FutureBack From the Social Future
Back From the Social FutureStephen Selby
 
Engage Smarter, Close Faster: Add a Human Touch to ABM
Engage Smarter, Close Faster: Add a Human Touch to ABMEngage Smarter, Close Faster: Add a Human Touch to ABM
Engage Smarter, Close Faster: Add a Human Touch to ABMMarketo
 
Disruption is inevitable - how will you face it.
Disruption is inevitable - how will you face it. Disruption is inevitable - how will you face it.
Disruption is inevitable - how will you face it. Jeff Loehr
 
DSMLF Session with Charlene Li
DSMLF Session with Charlene Li DSMLF Session with Charlene Li
DSMLF Session with Charlene Li Lauren Kedwell
 

Weitere ähnliche Inhalte

Was ist angesagt?

Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Shiv Singh
 
Social@Ogilvy - Branded Storytelling
Social@Ogilvy - Branded StorytellingSocial@Ogilvy - Branded Storytelling
Social@Ogilvy - Branded StorytellingOgilvy Consulting
 
Influencer Marketing Playbook - D2C Brands
Influencer Marketing Playbook - D2C BrandsInfluencer Marketing Playbook - D2C Brands
Influencer Marketing Playbook - D2C BrandsHarsha MV
 
Marketing shifts in the digital age
Marketing shifts in the digital ageMarketing shifts in the digital age
Marketing shifts in the digital ageFrank Striefler
 
Exit Through The Internet - How the web disrupts brand loyalty
Exit Through The Internet - How the web disrupts brand loyaltyExit Through The Internet - How the web disrupts brand loyalty
Exit Through The Internet - How the web disrupts brand loyaltySimon Pearce
 
Forecasting digital in 2016
Forecasting digital in 2016Forecasting digital in 2016
Forecasting digital in 2016Tuan Anh Nguyen
 
InfluGlue - Content marketing tips for beauty and skincare brands
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue - Content marketing tips for beauty and skincare brands
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue
 
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Brandwatch
 
Crafting a brand identity
Crafting a brand identityCrafting a brand identity
Crafting a brand identityBrandwatch
 
INTEGRATE 2016 - Whitney Drake
INTEGRATE 2016 - Whitney Drake INTEGRATE 2016 - Whitney Drake
INTEGRATE 2016 - Whitney Drake IMCWVU
 
Defining The Content Strategy
Defining The Content StrategyDefining The Content Strategy
Defining The Content StrategyKatanaHaley
 
7 minute social media marketing audit
7 minute social media marketing audit7 minute social media marketing audit
7 minute social media marketing auditunfunnel
 
Gumtree - Using social intelligence to add value to TV sponsorship
Gumtree - Using social intelligence to add value to TV sponsorship Gumtree - Using social intelligence to add value to TV sponsorship
Gumtree - Using social intelligence to add value to TV sponsorship Brandwatch
 
WORKSHOP: Influencer Marketing - 3XE Digital
WORKSHOP: Influencer Marketing - 3XE DigitalWORKSHOP: Influencer Marketing - 3XE Digital
WORKSHOP: Influencer Marketing - 3XE DigitalEduardas Gricius
 
Brooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterBrooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterAutumn Quarantotto
 
Content Marketing Strategy for 2016
Content Marketing Strategy for 2016Content Marketing Strategy for 2016
Content Marketing Strategy for 2016Nitin Karkara
 
Digital Communication 2010
Digital Communication 2010Digital Communication 2010
Digital Communication 2010Rui Ventura
 
Back From the Social Future
Back From the Social FutureBack From the Social Future
Back From the Social FutureStephen Selby
 
Engage Smarter, Close Faster: Add a Human Touch to ABM
Engage Smarter, Close Faster: Add a Human Touch to ABMEngage Smarter, Close Faster: Add a Human Touch to ABM
Engage Smarter, Close Faster: Add a Human Touch to ABMMarketo
 

Was ist angesagt? (20)

Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010
 
Social@Ogilvy - Branded Storytelling
Social@Ogilvy - Branded StorytellingSocial@Ogilvy - Branded Storytelling
Social@Ogilvy - Branded Storytelling
 
Influencer Marketing Playbook - D2C Brands
Influencer Marketing Playbook - D2C BrandsInfluencer Marketing Playbook - D2C Brands
Influencer Marketing Playbook - D2C Brands
 
Marketing shifts in the digital age
Marketing shifts in the digital ageMarketing shifts in the digital age
Marketing shifts in the digital age
 
Exit Through The Internet - How the web disrupts brand loyalty
Exit Through The Internet - How the web disrupts brand loyaltyExit Through The Internet - How the web disrupts brand loyalty
Exit Through The Internet - How the web disrupts brand loyalty
 
Forecasting digital in 2016
Forecasting digital in 2016Forecasting digital in 2016
Forecasting digital in 2016
 
InfluGlue - Content marketing tips for beauty and skincare brands
InfluGlue - Content marketing tips for beauty and skincare brandsInfluGlue - Content marketing tips for beauty and skincare brands
InfluGlue - Content marketing tips for beauty and skincare brands
 
How to Develop Media Budgets
How to Develop Media BudgetsHow to Develop Media Budgets
How to Develop Media Budgets
 
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
 
Crafting a brand identity
Crafting a brand identityCrafting a brand identity
Crafting a brand identity
 
INTEGRATE 2016 - Whitney Drake
INTEGRATE 2016 - Whitney Drake INTEGRATE 2016 - Whitney Drake
INTEGRATE 2016 - Whitney Drake
 
Defining The Content Strategy
Defining The Content StrategyDefining The Content Strategy
Defining The Content Strategy
 
7 minute social media marketing audit
7 minute social media marketing audit7 minute social media marketing audit
7 minute social media marketing audit
 
Gumtree - Using social intelligence to add value to TV sponsorship
Gumtree - Using social intelligence to add value to TV sponsorship Gumtree - Using social intelligence to add value to TV sponsorship
Gumtree - Using social intelligence to add value to TV sponsorship
 
WORKSHOP: Influencer Marketing - 3XE Digital
WORKSHOP: Influencer Marketing - 3XE DigitalWORKSHOP: Influencer Marketing - 3XE Digital
WORKSHOP: Influencer Marketing - 3XE Digital
 
Brooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on TwitterBrooks Aukamp - Combating Crisis Situations on Twitter
Brooks Aukamp - Combating Crisis Situations on Twitter
 
Content Marketing Strategy for 2016
Content Marketing Strategy for 2016Content Marketing Strategy for 2016
Content Marketing Strategy for 2016
 
Digital Communication 2010
Digital Communication 2010Digital Communication 2010
Digital Communication 2010
 
Back From the Social Future
Back From the Social FutureBack From the Social Future
Back From the Social Future
 
Engage Smarter, Close Faster: Add a Human Touch to ABM
Engage Smarter, Close Faster: Add a Human Touch to ABMEngage Smarter, Close Faster: Add a Human Touch to ABM
Engage Smarter, Close Faster: Add a Human Touch to ABM
 

Andere mochten auch

Disruption is inevitable - how will you face it.
Disruption is inevitable - how will you face it. Disruption is inevitable - how will you face it.
Disruption is inevitable - how will you face it. Jeff Loehr
 
DSMLF Session with Charlene Li
DSMLF Session with Charlene Li DSMLF Session with Charlene Li
DSMLF Session with Charlene Li Lauren Kedwell
 
Recovering disruption losses caused by third parties
Recovering disruption losses caused by third partiesRecovering disruption losses caused by third parties
Recovering disruption losses caused by third partiesJasenka Rapajic
 
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption storyFast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption storyHans Smellinckx
 
The Five Horsemen of Digital Disruption
The Five Horsemen of Digital DisruptionThe Five Horsemen of Digital Disruption
The Five Horsemen of Digital DisruptionEric Weaver
 
Everyone talks about Disruption like it's a GOOD THING
Everyone talks about Disruption like it's a GOOD THINGEveryone talks about Disruption like it's a GOOD THING
Everyone talks about Disruption like it's a GOOD THINGEric Weaver
 

Andere mochten auch (6)

Disruption is inevitable - how will you face it.
Disruption is inevitable - how will you face it. Disruption is inevitable - how will you face it.
Disruption is inevitable - how will you face it.
 
DSMLF Session with Charlene Li
DSMLF Session with Charlene Li DSMLF Session with Charlene Li
DSMLF Session with Charlene Li
 
Recovering disruption losses caused by third parties
Recovering disruption losses caused by third partiesRecovering disruption losses caused by third parties
Recovering disruption losses caused by third parties
 
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption storyFast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
 
The Five Horsemen of Digital Disruption
The Five Horsemen of Digital DisruptionThe Five Horsemen of Digital Disruption
The Five Horsemen of Digital Disruption
 
Everyone talks about Disruption like it's a GOOD THING
Everyone talks about Disruption like it's a GOOD THINGEveryone talks about Disruption like it's a GOOD THING
Everyone talks about Disruption like it's a GOOD THING
 

Ähnlich wie X: The Experience where Business meets Design - Brian Solis

Suzanne El-Moursi - Digital Marketing
Suzanne El-Moursi - Digital MarketingSuzanne El-Moursi - Digital Marketing
Suzanne El-Moursi - Digital Marketingrmannino
 
Mobile marketing session at Digit12 in Karachi, Pakistan
Mobile marketing session at Digit12 in Karachi, PakistanMobile marketing session at Digit12 in Karachi, Pakistan
Mobile marketing session at Digit12 in Karachi, PakistanMichael Leander
 
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceKeynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceiMedia Connection
 
20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing TipsReach China Holdings Limited
 
The 7 Key Mobile Marketing Moments According to Mobext
The 7 Key Mobile Marketing Moments According to MobextThe 7 Key Mobile Marketing Moments According to Mobext
The 7 Key Mobile Marketing Moments According to MobextXiklab Digital
 
How to deal with customer's intent by Mike Grehan
How to deal with customer's intent by Mike Grehan How to deal with customer's intent by Mike Grehan
How to deal with customer's intent by Mike Grehan Anton Shulke
 
Understanding of consumers behavior online
Understanding of consumers behavior onlineUnderstanding of consumers behavior online
Understanding of consumers behavior onlineJerusalem Fonseca
 
Class 05: Customers and Personas
Class 05: Customers and PersonasClass 05: Customers and Personas
Class 05: Customers and PersonasJon Chang
 
Top five tips for creating a digital engagement Strategy
Top five tips for creating a digital engagement StrategyTop five tips for creating a digital engagement Strategy
Top five tips for creating a digital engagement StrategyPhil Jenkins
 
Turn customer handshakes into hugs and selfies
Turn customer handshakes into hugs and selfiesTurn customer handshakes into hugs and selfies
Turn customer handshakes into hugs and selfiesBrian Fanzo
 
Digitalna realnost: Izdelki za vsakdanjo rabo - Gradnja blagovne znamke na sp...
Digitalna realnost: Izdelki za vsakdanjo rabo - Gradnja blagovne znamke na sp...Digitalna realnost: Izdelki za vsakdanjo rabo - Gradnja blagovne znamke na sp...
Digitalna realnost: Izdelki za vsakdanjo rabo - Gradnja blagovne znamke na sp...Red Orbit digital marketing
 
Trends of social media 2014 hoangtien.net
Trends of social media 2014 hoangtien.netTrends of social media 2014 hoangtien.net
Trends of social media 2014 hoangtien.netTien Hoang
 
How to get your ideas to spread
How to get your ideas to spreadHow to get your ideas to spread
How to get your ideas to spreadAashima Jain
 
Social Media about a hype that's (really) not a hype
Social Media about a hype that's (really) not a hypeSocial Media about a hype that's (really) not a hype
Social Media about a hype that's (really) not a hypeCharlotte Krijger
 
Tactical Marketing Applications in Digital Economy
Tactical Marketing Applications in Digital EconomyTactical Marketing Applications in Digital Economy
Tactical Marketing Applications in Digital EconomyKaren Ann Exconde, MBA
 
Consumer engagement through social media quick lessons 4rm gt bank
Consumer engagement through social media quick lessons 4rm gt bankConsumer engagement through social media quick lessons 4rm gt bank
Consumer engagement through social media quick lessons 4rm gt bankDeola Kayode
 

Ähnlich wie X: The Experience where Business meets Design - Brian Solis (20)

Suzanne El-Moursi - Digital Marketing
Suzanne El-Moursi - Digital MarketingSuzanne El-Moursi - Digital Marketing
Suzanne El-Moursi - Digital Marketing
 
Mobile marketing session at Digit12 in Karachi, Pakistan
Mobile marketing session at Digit12 in Karachi, PakistanMobile marketing session at Digit12 in Karachi, Pakistan
Mobile marketing session at Digit12 in Karachi, Pakistan
 
Keynote: The Future of Brand is Experience
Keynote: The Future of Brand is ExperienceKeynote: The Future of Brand is Experience
Keynote: The Future of Brand is Experience
 
20 Useful Content Marketing Tips
20 Useful Content Marketing Tips20 Useful Content Marketing Tips
20 Useful Content Marketing Tips
 
20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips20 Really Useful Chinese Focused Content Marketing Tips
20 Really Useful Chinese Focused Content Marketing Tips
 
Marketing Terms
Marketing TermsMarketing Terms
Marketing Terms
 
The 7 Key Mobile Marketing Moments According to Mobext
The 7 Key Mobile Marketing Moments According to MobextThe 7 Key Mobile Marketing Moments According to Mobext
The 7 Key Mobile Marketing Moments According to Mobext
 
How to deal with customer's intent by Mike Grehan
How to deal with customer's intent by Mike Grehan How to deal with customer's intent by Mike Grehan
How to deal with customer's intent by Mike Grehan
 
Digital Age Consumer Connection Master Class - Christopher Smith, BrandSmith
Digital Age Consumer Connection Master Class - Christopher Smith, BrandSmithDigital Age Consumer Connection Master Class - Christopher Smith, BrandSmith
Digital Age Consumer Connection Master Class - Christopher Smith, BrandSmith
 
Digital Marketing Trends
Digital Marketing TrendsDigital Marketing Trends
Digital Marketing Trends
 
Understanding of consumers behavior online
Understanding of consumers behavior onlineUnderstanding of consumers behavior online
Understanding of consumers behavior online
 
Class 05: Customers and Personas
Class 05: Customers and PersonasClass 05: Customers and Personas
Class 05: Customers and Personas
 
Top five tips for creating a digital engagement Strategy
Top five tips for creating a digital engagement StrategyTop five tips for creating a digital engagement Strategy
Top five tips for creating a digital engagement Strategy
 
Turn customer handshakes into hugs and selfies
Turn customer handshakes into hugs and selfiesTurn customer handshakes into hugs and selfies
Turn customer handshakes into hugs and selfies
 
Digitalna realnost: Izdelki za vsakdanjo rabo - Gradnja blagovne znamke na sp...
Digitalna realnost: Izdelki za vsakdanjo rabo - Gradnja blagovne znamke na sp...Digitalna realnost: Izdelki za vsakdanjo rabo - Gradnja blagovne znamke na sp...
Digitalna realnost: Izdelki za vsakdanjo rabo - Gradnja blagovne znamke na sp...
 
Trends of social media 2014 hoangtien.net
Trends of social media 2014 hoangtien.netTrends of social media 2014 hoangtien.net
Trends of social media 2014 hoangtien.net
 
How to get your ideas to spread
How to get your ideas to spreadHow to get your ideas to spread
How to get your ideas to spread
 
Social Media about a hype that's (really) not a hype
Social Media about a hype that's (really) not a hypeSocial Media about a hype that's (really) not a hype
Social Media about a hype that's (really) not a hype
 
Tactical Marketing Applications in Digital Economy
Tactical Marketing Applications in Digital EconomyTactical Marketing Applications in Digital Economy
Tactical Marketing Applications in Digital Economy
 
Consumer engagement through social media quick lessons 4rm gt bank
Consumer engagement through social media quick lessons 4rm gt bankConsumer engagement through social media quick lessons 4rm gt bank
Consumer engagement through social media quick lessons 4rm gt bank
 

Mehr von Brandwatch

Identifying and Analyzing a target audience with Analytics
Identifying and Analyzing a target audience with Analytics Identifying and Analyzing a target audience with Analytics
Identifying and Analyzing a target audience with Analytics Brandwatch
 
Brand protection & Crisis Aversion
Brand protection & Crisis AversionBrand protection & Crisis Aversion
Brand protection & Crisis AversionBrandwatch
 
Leveraging Insights with Creative Segmentation
Leveraging Insights with Creative SegmentationLeveraging Insights with Creative Segmentation
Leveraging Insights with Creative SegmentationBrandwatch
 
Life As a Brandwatch Analyst
Life As a Brandwatch AnalystLife As a Brandwatch Analyst
Life As a Brandwatch AnalystBrandwatch
 
Intelligence: The Fundamentals
Intelligence: The Fundamentals Intelligence: The Fundamentals
Intelligence: The Fundamentals Brandwatch
 
Control vs. Culture: The New Technology Operating Environment
Control vs. Culture: The New Technology Operating EnvironmentControl vs. Culture: The New Technology Operating Environment
Control vs. Culture: The New Technology Operating EnvironmentBrandwatch
 
Collective creativity for better intelligence
Collective creativity for better intelligenceCollective creativity for better intelligence
Collective creativity for better intelligenceBrandwatch
 
Ethics and humanity in the age of technology
Ethics and humanity in the age of technology Ethics and humanity in the age of technology
Ethics and humanity in the age of technology Brandwatch
 
Digital transformation in a regulated industry
Digital transformation in a regulated industry Digital transformation in a regulated industry
Digital transformation in a regulated industry Brandwatch
 
Emotional Intelligence
Emotional Intelligence Emotional Intelligence
Emotional Intelligence Brandwatch
 
25 things we learned analyzing billions of tweets
25 things we learned analyzing billions of tweets 25 things we learned analyzing billions of tweets
25 things we learned analyzing billions of tweets Brandwatch
 
PSB + Aga Khan Foundation: United We Brand
PSB + Aga Khan Foundation: United We BrandPSB + Aga Khan Foundation: United We Brand
PSB + Aga Khan Foundation: United We BrandBrandwatch
 
Ditch the Label and Brandwatch: Mental Health Study, 2017
Ditch the Label and Brandwatch: Mental Health Study, 2017Ditch the Label and Brandwatch: Mental Health Study, 2017
Ditch the Label and Brandwatch: Mental Health Study, 2017Brandwatch
 
Telling a story with your social insights
Telling a story with your social insightsTelling a story with your social insights
Telling a story with your social insightsBrandwatch
 
Combining Brandwatch and non Brandwatch data using Vizia 2
Combining Brandwatch and non Brandwatch data using Vizia 2Combining Brandwatch and non Brandwatch data using Vizia 2
Combining Brandwatch and non Brandwatch data using Vizia 2Brandwatch
 
How can social listening help to determine ROI?
How can social listening help to determine ROI?How can social listening help to determine ROI?
How can social listening help to determine ROI?Brandwatch
 
One step ahead: How Co-op uses Brandwatch to inform their business
One step ahead: How Co-op uses Brandwatch to inform their businessOne step ahead: How Co-op uses Brandwatch to inform their business
One step ahead: How Co-op uses Brandwatch to inform their businessBrandwatch
 
Today’s Reality: Managing & Monitoring Campus Crises through Social Media
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaToday’s Reality: Managing & Monitoring Campus Crises through Social Media
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaBrandwatch
 
Social Truth: Revealing what Truly Matters to Customers
Social Truth: Revealing what Truly Matters to CustomersSocial Truth: Revealing what Truly Matters to Customers
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
 
Social Maturity
Social MaturitySocial Maturity
Social MaturityBrandwatch
 

Mehr von Brandwatch (20)

Identifying and Analyzing a target audience with Analytics
Identifying and Analyzing a target audience with Analytics Identifying and Analyzing a target audience with Analytics
Identifying and Analyzing a target audience with Analytics
 
Brand protection & Crisis Aversion
Brand protection & Crisis AversionBrand protection & Crisis Aversion
Brand protection & Crisis Aversion
 
Leveraging Insights with Creative Segmentation
Leveraging Insights with Creative SegmentationLeveraging Insights with Creative Segmentation
Leveraging Insights with Creative Segmentation
 
Life As a Brandwatch Analyst
Life As a Brandwatch AnalystLife As a Brandwatch Analyst
Life As a Brandwatch Analyst
 
Intelligence: The Fundamentals
Intelligence: The Fundamentals Intelligence: The Fundamentals
Intelligence: The Fundamentals
 
Control vs. Culture: The New Technology Operating Environment
Control vs. Culture: The New Technology Operating EnvironmentControl vs. Culture: The New Technology Operating Environment
Control vs. Culture: The New Technology Operating Environment
 
Collective creativity for better intelligence
Collective creativity for better intelligenceCollective creativity for better intelligence
Collective creativity for better intelligence
 
Ethics and humanity in the age of technology
Ethics and humanity in the age of technology Ethics and humanity in the age of technology
Ethics and humanity in the age of technology
 
Digital transformation in a regulated industry
Digital transformation in a regulated industry Digital transformation in a regulated industry
Digital transformation in a regulated industry
 
Emotional Intelligence
Emotional Intelligence Emotional Intelligence
Emotional Intelligence
 
25 things we learned analyzing billions of tweets
25 things we learned analyzing billions of tweets 25 things we learned analyzing billions of tweets
25 things we learned analyzing billions of tweets
 
PSB + Aga Khan Foundation: United We Brand
PSB + Aga Khan Foundation: United We BrandPSB + Aga Khan Foundation: United We Brand
PSB + Aga Khan Foundation: United We Brand
 
Ditch the Label and Brandwatch: Mental Health Study, 2017
Ditch the Label and Brandwatch: Mental Health Study, 2017Ditch the Label and Brandwatch: Mental Health Study, 2017
Ditch the Label and Brandwatch: Mental Health Study, 2017
 
Telling a story with your social insights
Telling a story with your social insightsTelling a story with your social insights
Telling a story with your social insights
 
Combining Brandwatch and non Brandwatch data using Vizia 2
Combining Brandwatch and non Brandwatch data using Vizia 2Combining Brandwatch and non Brandwatch data using Vizia 2
Combining Brandwatch and non Brandwatch data using Vizia 2
 
How can social listening help to determine ROI?
How can social listening help to determine ROI?How can social listening help to determine ROI?
How can social listening help to determine ROI?
 
One step ahead: How Co-op uses Brandwatch to inform their business
One step ahead: How Co-op uses Brandwatch to inform their businessOne step ahead: How Co-op uses Brandwatch to inform their business
One step ahead: How Co-op uses Brandwatch to inform their business
 
Today’s Reality: Managing & Monitoring Campus Crises through Social Media
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaToday’s Reality: Managing & Monitoring Campus Crises through Social Media
Today’s Reality: Managing & Monitoring Campus Crises through Social Media
 
Social Truth: Revealing what Truly Matters to Customers
Social Truth: Revealing what Truly Matters to CustomersSocial Truth: Revealing what Truly Matters to Customers
Social Truth: Revealing what Truly Matters to Customers
 
Social Maturity
Social MaturitySocial Maturity
Social Maturity
 

Kürzlich hochgeladen

SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfmacawdigitalseo2023
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...ZurliaSoop
 
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsJhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDeepika Singh
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRNeha Kajulkar
 
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsSri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDeepika Singh
 
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Heena Escort Service
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfeliklein8
 
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...ZurliaSoop
 
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANGCara Menggugurkan Kandungan 087776558899
 
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsKayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDeepika Singh
 
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsMadikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDeepika Singh
 
Content strategy : Content empire and cash in
Content strategy : Content empire and cash inContent strategy : Content empire and cash in
Content strategy : Content empire and cash inKreators Lisbon
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfeliklein8
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSocioCosmos
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingDigital Marketing Lab
 
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...Cara Menggugurkan Kandungan 087776558899
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutioneliklein8
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<Health
 
Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsCoorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDeepika Singh
 

Kürzlich hochgeladen (20)

SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsJhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsSri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
 
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
 
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsKayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsMadikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Content strategy : Content empire and cash in
Content strategy : Content empire and cash inContent strategy : Content empire and cash in
Content strategy : Content empire and cash in
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content Marketing
 
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
 
Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsCoorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 

X: The Experience where Business meets Design - Brian Solis

Hinweis der Redaktion

  1. http://notable.ca/a-photographer-is-removing-phones-from-his-images-to-show-how-addicted-we-are/