A stable, simplified and modern website is essential to survive in the world of multi-channel online publishing! Although the impact social networks have regarding online behavior is prominent, search engine visibility is still a primary criterion if you want to attract new and returning visitors to your the website. WordPress is used by 25% of the internet. Our July 14 workshop demonstrates methods to help your website perform well within search engines. We offer this course to all WordPress website owners. If you don’t use WordPress, you still will learn interesting information, which you can apply to your current website. We’ll teach best practices you can use every day to ensure high-ranking website pages. There are about ten important steps you need to know -- and you’ll see it takes as much time to do it right than it is to do it half-heartedly.

1. Using WordPress for
Search Engine
Visibility
Birgit Pauli-Haack
NPTechProjects

2. About NPTechProjects
Improving Nonprofit Impact through Technology
WP4Good - WordPress Community for Nonprofits
eNews on nonprofit website improvements, plugin recommendation,
nonprofit tools, and testing.
Access to our content production video library
Monthly online office hours via Google Hangouts
Free Workshops with our WordPress Experts
Low cost and free access to NPTechProjects - Webinars

3. What will we do today?
What is SEO?
Foundation of SEO
On Page SEO / Off Site SEO Overview
Tools to Test your own website
Google Search Console
WordPress & SEO
Yoast SEO as example.

4. What is Search Engine Optimization?
Source: Search Engine Land: http://searchengineland.com/

5. Video Summary
Consistent record of
fresh engaging
content
Growing number of
quality links
Words Matter
Titles Matter
Links Matter
Words in Links
Reputation

6. Basics / Foundation of SEO
Good SEO is making sure your site’s
content is
a) relevant to what you offer and
b) optimized to use the same language
commonly used by consumers.

7. Off Site SEO Factors

8. Off Site SEO Factors

9. Off Site SEO Factors

10. On Site SEO - Architecture

11. On Site SEO - HTML

12. On Site SEO - Content

13. WooRank

14. Website Grader

15. Google Search Console
HTML Improvements

16. Google Search Console
Site Errors

17. Google Search Console
Sitemaps Submission (updated)

18. So how does WordPress on site SEO?
Google Search Console Rule
- <title>Title Matters</title>
- No duplicate H1 ever on the site
- Only one H1 tag per page.
- SEO friendly URL with keyword
WordPress Page Structure
- <title>= Page Titel </title>
- Page Title = H1
- When post titles are viewed in list pages, they are coded as H2
- Permalinks auto-generated from post title (seo-friendly URL)

19. Check your Permalinks structure

20. WordPress SEO Plugins
SEO Framework
All in one SEO
Yoast SEO (former WordPress SEO)
SEO Data Transporter

21. Yoast SEO - Sitemaps
Yoast will automatically generate an XML sitemap
file where you can list the web pages of your site
to tell Google and other search engines about the
organization of your site content and what pages
to view for specific information.
The easiest sitemap is the RSS feed of your site’s
blog
It updates Google on all newly posted news.

22. Yoast SEO Plugin for WordPress
Meta Data (title + description) results in Search Engine Snippet in Preview

23. Yoast SEO (cont)
Helps you with ranking of content

24. Yoast SEO Score
Think of a focus
keyword -
Yoast SEO checks
certain parameters to
rank your text for the
desired focus keyword

25. Resources
SearchEngine Land: SEO Guide
SEO for Writers (Relevanza)
WhiteBoard Friday (Moz)
Google’s SEO Starter Guide
Google Speed Test

26. Stay In Touch
Birgit Pauli-Haack
birgit.pauli@nptechprojects.org
@bph on Twitter
@nptechdata