Mandy Boyle's copywriting portfolio. Learn more or hire at http://www.mandyboyle.com

1. WELCOME TO MY PORTFOLIO Mandy Boyle: Copywriter [email_address]

5. WHATS NEXT? MY WORK IN ACTION

6. MY WORK IN ACTION “ More career connections than Cupid. Without the diaper.” Simply Hired wanted funny, tongue-in-cheek copy that appealed to career matchmaking superstars. Simply Hired (SimplyHired.com) was giving away an 8”x11” white board at an upcoming recruiting conference and needed some catchy text to place in the upper left corner of whiteboard. The goal? Get recruiters to take their white boards and display them in their cubes. Although this tagline wasn't picked, it received 5 out of 5 stars during judging on crowdSPRING.com. A crowdsourced copywriting project gone right. Sort of.

8. MY WORK IN ACTION Giving life to a mock American Red Cross advertising campaign through print ads, brochures, and TV.

9. MY WORK IN ACTION Giving life to a mock American Red Cross advertising campaign through print ads, brochures, and TV. For the assignment, I worked with several students to plan the campaign, design the ads, and present them in the form of a pitch. As project manager for the team, I kept the assignment on track, giving each team member a chance to shine. We all had different talents. One of us loved design. Another loved to take photos. Me? I love copy.

11. MY WORK IN ACTION Branding and identity for a storyteller.

12. MY WORK IN ACTION Compelling copy to attract local businesses and Fortune 500 companies. PC Data Centers of PA Bringing more than 25 years of experience to the table, PC Data Centers of PA is known for delivering excellent results for their data management clients. There was only one problem: they’re a best kept secret. To raise awareness, drive sales, and improve engagement, I worked with the PC Data team to develop a new website that was both informative and interesting. Document management and scanning never looked so awesome.

13. MY WORK IN ACTION Compelling copy to attract local businesses and Fortune 500 companies.

15. OTHER WORK PRSSA’s “Just Click It” Campaign The Marywood University Chapter of the Public Relations Student Society of America was challenged to develop a seatbelt safety campaign to reach tweens and teens between the ages of 7 and 14. My contribution to the campaign was the tagline, “Just Click It”, as well as the establishment of a social media page for tweens to interact with. After positive responses from tweens and teachers, the campaign was deemed a success.

16. OTHER WORK Miam Miam For my Corporate Communications class, I got to start my own company. Granted, it was a fictitious company, but it was still pretty darn awesome. The company was Miam Miam and for this project, I designed and developed an entire identity package as well as several advertisements. The result? A delicious “A”.

17. For Health Communications, I needed to develop a campaign to reach a risk behavior. I chose Anorexia nervosa and developed a campaign that could speak, candidly, to those who fall victim to the disorder. The campaign grounded in extensive research, including glimpses inside pro-anorexia and pro-bulimia communities. The result speaks for itself.

18. OTHER WORK Marywood University Communications Department Despite teaching its students how to create creative campaigns, Marywood University’s Communication Arts Department needed a boost. Our Advertising Principles assignment? Design ads that can speak to the Marywood experience. I chose to focus on the hands-on aspect of our program, as students get to use industry-standard tools from their first day onward.

19. OTHER WORK The assignment: Develop an outdoor ad to promote a fruit of your choice, sponsored by a national institute promoting that fruit. The campaign: kiwiLOVE - have you tasted it?

20. OTHER WORK For Health Communications, I needed to create an ad that promoted the National Foundation for Caregiving Assistance. My audience choice, college students, was a unique one. While college students may be a growing part of the caregiver community, they are often one of the most neglected. This campaign sent a message that was clear and critical: we’re here to help.

21. OTHER WORK Since 2009, I’ve been helping the Clarks Summit Festival of Ice, an event which draws more than 40,000 to NEPA, establish and grow their social media presence.

23. WHATS NEXT? WHAT MY CLIENTS SAY

28. THANK YOU! Mandy Boyle: Copywriter [email_address] twitter.com/mandyboyle facebook.com/mandy.boyle linkedin.com/in/mandyboyle http://www.mandyboyle.com