Interactive marketing presentation providing an industry overview and introducing the best practice of personalization, the concept of persistent wow and agency career advice.
Livestrong:\n\nLance Armstrong as successful athlete\n
Lance Armstrong Foundation\n\nMission:\nImprove the lives of those affected by cancer\n
Livestrong Bracelet:\n\nMore than 70 million sold to date\n
Lance Armstrong Foundation becomes Livestrong Foundation\n
Livestrong.com Launch:\n\nOnline resource for cancer survivors\n
Mobile compatibility:\n\nMobile website\n\nApps:\nCalorie Tracker\nMyQUIT Coach\n
Social Media\n
Nike & Livestrong Clothing Line\n
Livestrong Events\n\n-Armstrong Challenge\n-Races\n-Motivational speeches\n\n\nApple another example\n
Agency Types\n\nAll 3 can occur In House\n
Boston Interactive:\n\n\n-Constantly reinvesting self\n\n-Company different than 5 years ago, will be different in 5 years\n\n-Constant goal to stay ahead of trends & best practices\n