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IA

bookslope




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http://bookslope.jp/blog/




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quot;The Web as Platformquot;
       by Tim O'Reilly




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quot;Strategic Positioning:
The Web as Platformquot;




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2       IA
Infomation Architecture


 Infomation Architect


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by Peter Merholz




      by Andrew Dillon




                         by Peter Merholz




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by Peter Merholz




      by Andrew Dillon




                         by Peter Merholz



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Strategic
Tactical




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“the nine pillars of successful web teams” by Jesse James Garrett




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Site Strategy

Abstract Design

Concrete Design


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Site Strategy   Abstract Design   Concrete Design




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IA   2




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IA




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quot;The Elements of User Experiencequot;
          by Jesse James Garrett




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The Elements of User Experience                                                                                                                           Jesse James Garrett
                                                                                                                                                                   jjg@jjg.net
A basic duality: The Web was originally conceived as a hypertextual information space;                                                                             30 March 2000
but the development of increasingly sophisticated front- and back-end technologies has
fostered its use as a remote software interface. This dual nature has led to much confusion,
as user experience practitioners have attempted to adapt their terminology to cases beyond
the scope of its original application. The goal of this document is to define some of these
terms within their appropriate contexts, and to clarify the underlying relationships among
these various elements.


                                                      Concrete                                                   Completion
Web as software interface                                                                                                                           Web as hypertext system

                                                                                                                                   Visual Design: visual treatment of text,
                                                                           Visual Design
Visual Design: graphic treatment of interface
                                                                                                                                   graphic page elements and navigational
elements (the quot;lookquot; in quot;look-and-feelquot;)
                                                                                                                                   components

Interface Design: as in traditional HCI:                                                                                           Navigation Design: design of interface
design of interface elements to facilitate                                                                                         elements to facilitate the user's movement
                                                                       Interface Design Navigation Design
user interaction with functionality                                                                                                through the information architecture
                                                                     Information Design
Information Design: in the Tuftean sense:                                                                                          Information Design: in the Tuftean sense:
designing the presentation of information                                                                                          designing the presentation of information
to facilitate understanding                                                                                                        to facilitate understanding

                                                                       Interaction Information
Interaction Design: development of
                                                                                                                                   Information Architecture: structural design




                                                                                                                       time
                                                                       Design     Architecture
application flows to facilitate user tasks,
                                                                                                                                   of the information space to facilitate
defining how the user interacts with
                                                                                                                                   intuitive access to content
site functionality


                                                                      Functional      Content
Functional Specifications: quot;feature setquot;:                                                                                          Content Requirements: definition of
detailed descriptions of functionality the site                                                                                    content elements required in the site
                                                                  Specifications Requirements
must include in order to meet user needs                                                                                           in order to meet user needs

User Needs: externally derived goals                                                                                               User Needs: externally derived goals

                                                                               User Needs
for the site; identified through user research,                                                                                    for the site; identified through user research,
ethno/techno/psychographics, etc.                                                                                                  ethno/techno/psychographics, etc.

                                                                         Site Objectives
Site Objectives: business, creative, or other                                                                                      Site Objectives: business, creative, or other
internally derived goals for the site                                                                                              internally derived goals for the site
task-oriented                                                                                                                                             information-oriented
                                                       Abstract                                                  Conception

          This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during technical or content development)
          that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a
          user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.
© 2000 Jesse James Garrett                                                                                                                                         http://www.jjg.net/ia/



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Useful
Usable
Desirable
Findable
Accessible
Credible



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User Experience Design
  User Experience Design
  Information Architecture
  Human Computer Interaction
  User Interface Design
  Interaction Design
  Human Factors Engineering
  Usability

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Adobe Acrobat




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Information Architect




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Thank U.




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WebSig24/7 "IA" 20060929

  • 2. 2
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. quot;The Web as Platformquot; by Tim O'Reilly 7
  • 8. 8
  • 10. 2 IA Infomation Architecture Infomation Architect 10
  • 11. by Peter Merholz by Andrew Dillon by Peter Merholz 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. by Peter Merholz by Andrew Dillon by Peter Merholz 17
  • 18. 18
  • 19. 19
  • 21. “the nine pillars of successful web teams” by Jesse James Garrett 21
  • 22. 22
  • 24. 24
  • 25. Site Strategy Abstract Design Concrete Design 25
  • 26. 26
  • 27. 27
  • 28. IA 2 28
  • 29. IA 29
  • 30. 30
  • 31. 31
  • 32. quot;The Elements of User Experiencequot; by Jesse James Garrett 32
  • 33. The Elements of User Experience Jesse James Garrett jjg@jjg.net A basic duality: The Web was originally conceived as a hypertextual information space; 30 March 2000 but the development of increasingly sophisticated front- and back-end technologies has fostered its use as a remote software interface. This dual nature has led to much confusion, as user experience practitioners have attempted to adapt their terminology to cases beyond the scope of its original application. The goal of this document is to define some of these terms within their appropriate contexts, and to clarify the underlying relationships among these various elements. Concrete Completion Web as software interface Web as hypertext system Visual Design: visual treatment of text, Visual Design Visual Design: graphic treatment of interface graphic page elements and navigational elements (the quot;lookquot; in quot;look-and-feelquot;) components Interface Design: as in traditional HCI: Navigation Design: design of interface design of interface elements to facilitate elements to facilitate the user's movement Interface Design Navigation Design user interaction with functionality through the information architecture Information Design Information Design: in the Tuftean sense: Information Design: in the Tuftean sense: designing the presentation of information designing the presentation of information to facilitate understanding to facilitate understanding Interaction Information Interaction Design: development of Information Architecture: structural design time Design Architecture application flows to facilitate user tasks, of the information space to facilitate defining how the user interacts with intuitive access to content site functionality Functional Content Functional Specifications: quot;feature setquot;: Content Requirements: definition of detailed descriptions of functionality the site content elements required in the site Specifications Requirements must include in order to meet user needs in order to meet user needs User Needs: externally derived goals User Needs: externally derived goals User Needs for the site; identified through user research, for the site; identified through user research, ethno/techno/psychographics, etc. ethno/techno/psychographics, etc. Site Objectives Site Objectives: business, creative, or other Site Objectives: business, creative, or other internally derived goals for the site internally derived goals for the site task-oriented information-oriented Abstract Conception This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today. © 2000 Jesse James Garrett http://www.jjg.net/ia/ 33
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  • 37. User Experience Design User Experience Design Information Architecture Human Computer Interaction User Interface Design Interaction Design Human Factors Engineering Usability 37
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  • 57. Thank U. 57