How to Create Your Visual Marketing Plan

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A marketing plan you write and never use is like a getting a degree in a field you never work in. And, this could be so easily solved! The answer is to write a visual plan you complete in less than an hour and display on your wall. And that's what we'll be creating in this hands-on, practical, action-filled event. In this webinar you'll: • Learn how to create a simple marketing plan. • Identify all the products and services you are currently offering - including some you probably didn't realise... • Create new opportunities to earn more money by offering new products and services. • Merge your social media efforts with your products and services. • Define a simple pathway for your customers to buy more easily from you. • Outline a clear plan of attack to implement your marketing plan.

Business News & Politik

How to Create Your Visual Marketing Plan
Before we start... Download and Print

http://geoﬀmc.com/qVRCcF

It’s OK, we
haven’t
started yet!

Geoﬀ McDonald @IdeasMarketing #ideaslunch

How to Create
Your Visual
Marketing Plan

Geoﬀ McDonald @IdeasMarketing #ideaslunch

Ideas Architect
Book Rapper

Follow conversation on Twitter: @ideasmarketing

?
Geoﬀ McDonald @IdeasMarketing #ideaslunch

Part 1
Your Idea, Your Marketing Plan

Geoﬀ McDonald @IdeasMarketing #ideaslunch

Idea

Product
Service

Traditional Marketing
Traditional Marketing Plans hide in drawers and computers

Idea

See it everyday!

Why you need a Visual Marketing Plan

Product/Service

Idea

Ideas Marketing
You need an Ideas Marketing Plan!

Manifesto
A public declaration of your Idea

IdeasMarketing.com.au/Webinars/

The Manifesto Manifesto
1.    Manifestos are primal
2.    Manifestos terminate the past
3.    Manifestos create new worlds
4.    Manifestos trigger communities
5.    Manifestos deﬁne us
6.    Manifestos antagonise others
7.    Manifestos inspire being
8.    Manifestos provoke action
9.    Manifestos command presence

1000manifestos.com

The Manifesto Manifesto
1.    Manifestos are primal Idea
2.    Manifestos terminate the past
3.    Manifestos create new worlds
4.    Manifestos trigger communities
5.    Manifestos deﬁne us
6.    Manifestos antagonise others
7.    Manifestos inspire being
8.    Manifestos provoke action
9.    Manifestos command presence

1000manifestos.com

The Manifesto Manifesto
1.    Manifestos are primal
2.    Manifestos terminate the past
3.    Manifestos create new worlds
Vision
4.    Manifestos trigger communities
5.    Manifestos deﬁne us
6.    Manifestos antagonise others
7.    Manifestos inspire being
8.    Manifestos provoke action
9.    Manifestos command presence

1000manifestos.com

Money

Ideas People

Campaign
IdeasMarketing.com.au/Webinars/

Curves and Ladders

Geoﬀ McDonald @IdeasMarketing #ideaslunch

Part 2
The Ideas Marketing Curve

Download Template: http://geoﬀmc.com/qVRCcF

What are your oﬀers?

Step 1 : Write a list of all the products and services you oﬀer

How much?

Step 2 : Put a price next to each oﬀer

$$$

Relationship

The Ideas Marketing Curve

$$$

Price
Point

Relationship

The Ideas Marketing Curve

$$$

Relationship

Step 3 : Map your seven oﬀers!

$$$
High

Low
Free
Relationship

Analysis : Product and Service Segments

$$$
Personal

Group
Virtual

Relationship

Analysis : Three Typical Segments

$$$
Consult

Workshop
Webinar

Relationship

Example : Ideas Marketing - My Business

What’s your City Circle Tram?

Analysis : What’s your seed?

What’s your Rolls Royce?

Analysis : Most proﬁtable, strategic, enjoyable...

What’s your Ford?

Analysis : Good not great...

Blog News ???

Analysis : Product and Service Segments

Low Cost to You,
High Value to Them

Free Oﬀers : Digital, Sample, Lite

Your Social Media Seeds

Social Media can be free and fee

$5000
$1000
$500
$100

What are your pricepoints? Any gaps?

$$$

Personal : Ideas Hour
$450
Group : Workshop

Relationship

Is there a split or overlap?

Part 3
The Ideas Marketing Ladder

Download Template: http://geoﬀmc.com/qVRCcF

RETAINER

CONSULT

WORKSHOP

ONLINE COURSE

WEBINAR

NEWSLETTER

SOCIAL MEDIA

Step 1 : Map your 7 Oﬀers onto your Ideas Marketing Ladder

OFFER
1 Tactic
2 Tactic
3 Tactic

Tactic = What am I doing to attract people to my oﬀer?

WEBINAR

NEWSLETTER

Ascension : Your previous oﬀer is a tactic for your next oﬀer

1
2
3
WEBINAR
1 Promote in Newsletter
2 Special Oﬀers
3 Links to Previous Recordings
NEWSLETTER
1 Post on Newsletter Oﬀer
2 Twitter feed from Newsletter
3 Facebook Page Sign-Up Form
SOCIAL MEDIA
1 Blog
2 Twitter
3 Facebook

Step 2 : Write down three tactics that go with each of your oﬀers

Part 4
What’s Next?

Geoﬀ McDonald @IdeasMarketing #ideaslunch

1
2
3
WEBINAR
1
2
3
NEWSLETTER
1
2
3
SOCIAL MEDIA
1
2
3

Complete your Tactics!

Idea

Review your...

Geoﬀ McDonald @IdeasMarketing #ideaslunch

Idea

Stick ‘em on your wall!

Geoﬀ McDonald @IdeasMarketing #ideaslunch

Put Your Hand Up!

September 15th 12:30-1:15pm Facebook.com/IdeasMarketing

Design Your Business Game

Option 2 - How to be Excited About Your Business Every Day

Option 3 - The Top Ten Products You Need To Create

Vote Now!

September 15th 12:30-1:15pm Facebook.com/IdeasMarketing

Workshop: How to Design,
Build and Sell Your Ideas
Melbourne 14 October 8:30am - 5:00pm

$450 +GST
$270 +GST
22nd September

Workshop: How to Design,
Build and Sell Your Idea
More: IdeasMarketing.com.au/Workshops

IdeasMarketing.com.au/Webinars

Geoﬀ@IdeasMarketing.com.au

To learn more, teach others!

Geoﬀ McDonald @IdeasMarketing #ideaslunch

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How to Create Your Visual Marketing Plan

1. How to Create Your Visual Marketing Plan Before we start... Download and Print http://geoﬀmc.com/qVRCcF It’s OK, we haven’t started yet! Geoﬀ McDonald @IdeasMarketing #ideaslunch

2. How to Create Your Visual Marketing Plan Geoﬀ McDonald @IdeasMarketing #ideaslunch

3. Ideas Architect Book Rapper Follow conversation on Twitter: @ideasmarketing

4. ? Geoﬀ McDonald @IdeasMarketing #ideaslunch

5. Part 1 Your Idea, Your Marketing Plan Geoﬀ McDonald @IdeasMarketing #ideaslunch

6. Idea Product Service Traditional Marketing Traditional Marketing Plans hide in drawers and computers

7. Idea See it everyday! Why you need a Visual Marketing Plan

8. Product/Service Idea Ideas Marketing You need an Ideas Marketing Plan!

9. Manifesto A public declaration of your Idea IdeasMarketing.com.au/Webinars/

10. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos deﬁne us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence 1000manifestos.com

11. The Manifesto Manifesto 1. Manifestos are primal Idea 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos deﬁne us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence 1000manifestos.com

12. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds Vision 4. Manifestos trigger communities 5. Manifestos deﬁne us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence 1000manifestos.com

13. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos deﬁne us Market 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence Geoﬀ McDonald @IdeasMarketing #ideaslunch

14. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos deﬁne us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action Results 9. Manifestos command presence 1000manifestos.com

15. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos deﬁne us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence Implement 1000manifestos.com

16. Money Ideas People Campaign IdeasMarketing.com.au/Webinars/

17. Curves and Ladders Geoﬀ McDonald @IdeasMarketing #ideaslunch

18. ? Geoﬀ McDonald @IdeasMarketing #ideaslunch

19. Part 2 The Ideas Marketing Curve Download Template: http://geoﬀmc.com/qVRCcF

20. What are your oﬀers? Step 1 : Write a list of all the products and services you oﬀer

21. How much? Step 2 : Put a price next to each oﬀer

22. The Ideas Marketing Curve

23. $$$ The Ideas Marketing Curve

24. $$$ Relationship The Ideas Marketing Curve

25. $$$ Relationship Ascension

26. $$$ Relationship The Ideas Marketing Curve

27. $$$ Price Point Relationship The Ideas Marketing Curve

28. $$$ Relationship Step 3 : Map your seven oﬀers!

29. $$$ High Low Free Relationship Analysis : Product and Service Segments

30. $$$ Personal Group Virtual Relationship Analysis : Three Typical Segments

31. $$$ Consult Workshop Webinar Relationship Example : Ideas Marketing - My Business

32. What’s your City Circle Tram? Analysis : What’s your seed?

33. What’s your Rolls Royce? Analysis : Most proﬁtable, strategic, enjoyable...

34. What’s your Ford? Analysis : Good not great...

35. Blog News ??? Analysis : Product and Service Segments

36. Low Cost to You, High Value to Them Free Oﬀers : Digital, Sample, Lite

37. Your Social Media Seeds Social Media can be free and fee

38. $5000 $1000 $500 $100 What are your pricepoints? Any gaps?

39. $$$ Personal : Ideas Hour $450 Group : Workshop Relationship Is there a split or overlap?

40. ? Facebook.com/IdeasMarketing

41. Part 3 The Ideas Marketing Ladder Download Template: http://geoﬀmc.com/qVRCcF

42. The Ideas Marketing Ladder

43. RETAINER CONSULT WORKSHOP ONLINE COURSE WEBINAR NEWSLETTER SOCIAL MEDIA

44. Step 1 : Map your 7 Oﬀers onto your Ideas Marketing Ladder

45. OFFER 1 Tactic 2 Tactic 3 Tactic Tactic = What am I doing to attract people to my oﬀer?

46. WEBINAR NEWSLETTER Ascension : Your previous oﬀer is a tactic for your next oﬀer

47. RETAINER CONSULT WORKSHOP ONLINE COURSE WEBINAR NEWSLETTER SOCIAL MEDIA

48. 1 2 3 WEBINAR 1 Promote in Newsletter 2 Special Oﬀers 3 Links to Previous Recordings NEWSLETTER 1 Post on Newsletter Oﬀer 2 Twitter feed from Newsletter 3 Facebook Page Sign-Up Form SOCIAL MEDIA 1 Blog 2 Twitter 3 Facebook

49. Step 2 : Write down three tactics that go with each of your oﬀers

50. ? Geoﬀ McDonald @IdeasMarketing #ideaslunch

51. Part 4 What’s Next? Geoﬀ McDonald @IdeasMarketing #ideaslunch

52. $$$ Relationship Map your oﬀers!

53. 1 2 3 WEBINAR 1 2 3 NEWSLETTER 1 2 3 SOCIAL MEDIA 1 2 3 Complete your Tactics!

54. Idea Review your... Geoﬀ McDonald @IdeasMarketing #ideaslunch

55. Idea Stick ‘em on your wall! Geoﬀ McDonald @IdeasMarketing #ideaslunch

56. Put Your Hand Up! September 15th 12:30-1:15pm Facebook.com/IdeasMarketing

57. The Manifesto Manifesto 1. Manifestos are primal 2. Manifestos terminate the past 3. Manifestos create new worlds 4. Manifestos trigger communities 5. Manifestos deﬁne us 6. Manifestos antagonise others 7. Manifestos inspire being 8. Manifestos provoke action 9. Manifestos command presence Option 1 - How to Create Your BIG Idea - In Depth!

58. Design Your Business Game Option 2 - How to be Excited About Your Business Every Day

59. Option 3 - The Top Ten Products You Need To Create

60. Vote Now! September 15th 12:30-1:15pm Facebook.com/IdeasMarketing

61. Workshop: How to Design, Build and Sell Your Ideas Melbourne 14 October 8:30am - 5:00pm

62. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your Idea More: IdeasMarketing.com.au/Workshops

63. $450 +GST $270 +GST 22nd September Workshop: How to Design, Build and Sell Your Idea More: IdeasMarketing.com.au/Workshops

64. IdeasMarketing.com.au/Webinars Geoﬀ@IdeasMarketing.com.au

65. To learn more, teach others! Geoﬀ McDonald @IdeasMarketing #ideaslunch

How to Create Your Visual Marketing Plan

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How to Create Your Visual Marketing Plan