Top Public Service executives share insights on what they expect from senior communications professionals in their agencies. IABC Canberra 16 July 2013

1. What does your agency leader expect?
IABC Canberra
ANDREW METCALFE AO & MARILYN PROTHERO FCPA
16 July 2013

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The speakers
Andrew MetcalfeAO
Secretary
Marilyn Prothero FCPA
Chief Financial Officer

3. Outcome
Speaking to Canberra communication professionals
Marilyn and Andrew drew upon their extensive
experience to share insights on what agency leaders want
from communicators in the APS and offer
advice for those keen to advance to senior levels
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What leaders want from their communications head
A professional who:
• Understands political & departmental perspectives
• Is a forward thinker
• Brings a team together & can fill gaps in agency
communications capabilities

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A professional who:
• Can weave stories into a compelling agency narrative
• Plans communications activities for senior executives
based on their strengths
• Is prepared to push back and suggest alternatives if
the agency leadership is getting off track
What leaders want from their communications head

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