As we begin our year, here is an outline of how our team at PSBX looks at planning for audiences, experiences and brand trust. For more information, please goto www.psbx.co
2. today
Hi & welcome
01
Hi & welcome
02
Who’s this person?
03
People First Thinking
04
Parting thoughts
05
Questions & Discussion
8 Themes for 2018
06
11. People-first planning is marketing
programming based on brands supporting 3
core beliefs:
§ Attention is earned
§ Trust is ongoing
§ Empathy is experienced
22. ”In a world of increasing scandal and people slapping ‘fake
news’ labels on content with increasing frequency, success
will come from telling the truth. Always.’’
- David Meerman Scott
50. Big finish.
1. Looking down.
2. Uber expectations.
3. Fake vs. Real.
4. Help me please.
5. Voice activations.
6. Gaming grows (again).
7. Transparency = trust.
8. A brand is what my friends say.
51. People-first planning is marketing
programming based on brands supporting
3 core beliefs:
§ Attention is earned
§ Empathy is experienced
§ Trust is ongoing