Bare Escentuals’ Daily Deal Emails Increase Sales by 118% During Retail’s Busiest Time of Year
•
0 gefällt mir•929 views
In this session, learn how Bare Escentuals rose above the email “clutter” and crafted an award-winning email program that offered a differentiated user experience combined with a sense of urgency to drive sales that were 50% higher than their average emails, and also drove greater social impact for the brand.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Bare Escentuals’ Daily Deal Emails Increase Sales by 118% During Retail’s Busiest Time of Year
Ähnlich wie Bare Escentuals’ Daily Deal Emails Increase Sales by 118% During Retail’s Busiest Time of Year (20)
Mehr von BlueHornet
Mehr von BlueHornet (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Bare Escentuals’ Daily Deal Emails Increase Sales by 118% During Retail’s Busiest Time of Year
- 1. `
- 2. Tuesdays are a Pretty Big Deal ` Award-Winning Emails
- 4. Problem
- 5. Solution
- 6. Which one won? CASE STUDY #1: Email Subject Line Test: ALL CAPS vs Initial Caps How site visitors voted: VERSION A: 31% (All Caps) VERSION B: 69% (Initial Caps)
- 7. Which one won? CASE STUDY #1: Email Subject Line Test: ALL CAPS vs Initial Caps Actually: VERSION A (all caps): 13.8% opens, 30% clicks
- 8. Which one won? CASE STUDY #2: Blog A/B Test: Which Email Opt-in Box Got More Email Signups? How site visitors voted: VERSION A (76%) VERSION B (24%)
- 9. Which one won? CASE STUDY #2: Blog A/B Test: Which Email Opt-in Box Got More Email Signups? Actually: VERSION B: 122% lift in email opt-ins
- 10. Which one won? CASE STUDY #3: How site visitors voted: VERSION A (30%) VERSION B (70%)
- 11. Which one won? CASE STUDY #3: Actually: VERSION A: 75% lift click through rate
- 12. Which one won? CASE STUDY #4: Email content test Version A: WITH PRODUCT Version B: WITHOUT PRODUCT
- 13. A Great Campaign • Once per week deals – amazing value • Limited access • Multi-channel communication • Use the same creative each week
- 14. How We Made It Better A|B testing – Measuring customer response Open Rate Click to Open Sales Product 13.8% 13.9% - No product 14.1% 30.4% 6% higher
- 15. How We Made It Better Social Media—Listening to our customers
- 16. Held Customer Attention Revenue 0
- 17. List Acquisition
- 18. Increased Subscribers and Sales Sales 0 May June July August September October November December January February March
- 19. Results: Measurement • Campaign: Oct 25 to Dec 27, 2011 • 9 total emails • Average Sales per email: 14% higher than average • Compared to prior to launching the campaign, our Tuesday sales increased: – Nov: +35% – Dec: +118%
- 20. Results: Listening to our Customer
- 21. Conclusion • Test, test, test • Listen to your customers • Don’t be afraid to change
- 22. THANKS