7. content interaction
video player (load, video end/stop early, mote/volume, go to video URL)
map interaction
Events:
Micro
Conversions:
But also
Subscriptions
Likes
Free Trial
Customer support
FAQ
…
8. 4 Rules of a KPI:
1- simple, uncomplicated
2- pertinent to objective
3- delivered timely
4- instantly qualifiable
—> how many metrics are key ?
10. Your data tells a story of how people are
progressing
Miss Search
Actively
Searching
Bookmark-Man
High
Brand
Loyalty
eMail Visitor
Going for
call to
action
Mobile Geek
Could be a
potential
desktop
converter
Segment
your
visitors!