https://bloomerang.co/resources/webinars/ Brent A. Hafele, M.A. will review three best practices to better ensure success and three common mistakes that can sink your campaign.

1. Capital Campaigns:
Best Practices,
Common Mistakes
2/2/17
1pm Eastern
The presentation will begin shortly.

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Before we get started »

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https://bloomerang.co/demo/video

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Our guest presenter »
Brent A. Hafele, M.A.
@NewDayBrent
• Vice President of Client Services at
Dickerson, Bakker & Associates
• Previously Executive Director at the
Chippewa Valley Free Clinic,
Development Director at Hope Gospel
Mission, Consultant at NewDay
Nonprofit Solutions

5. d i c k e r s o n - b a k k e r . c o m
Presented by:
Brent A. Hafele, M.A.
Vice President
Best Practices &
Common Mistakes
Capital Campaigns
Sponsored by:

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Brent A. Hafele, M.A.
Vice President

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What is a
Capital Campaign?

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What is a
Capital Campaign?
!vs. !
- Bob Duncan

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What is a
Capital
Campaign?

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What is a
Capital
Campaign?
1. Intensive, highly
coordinated
fundraising effort

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What is a
Capital
Campaign?
1. Intensive, highly
coordinated
fundraising effort
2. Large goal (typically
3-10x annual
income)

12. d i c k e r s o n - b a k k e r . c o m
What is a
Capital
Campaign?
1. Intensive, highly
coordinated
fundraising effort
2. Large goal (typically
3-10x annual
income)
3. Defined period of
time

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Best Practice #1 Plan Ahead

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Best Practice #1 Plan Ahead!

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Best Practice #1 Plan Ahead!
Blog

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Best Practice #1 Plan Ahead!
• Strategic Planning
Blog

17. d i c k e r s o n - b a k k e r . c o m
Best Practice #1 Plan Ahead!
• Strategic Planning
• Fundraising
Blog

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Best Practice #1 Plan Ahead!
• Strategic Planning
• Fundraising
• Staffing
Blog

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Best Practice #1 Plan Ahead!
• Strategic Planning
• Fundraising
• Staffing
• Board Development
Blog

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Best Practice #1 Plan Ahead!
• Strategic Planning
• Fundraising
• Staffing
• Board Development
• Project
Blog

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Best Practice #1 Plan Ahead!
• Strategic Planning
• Fundraising
• Staffing
• Board Development
• Project
• Counsel
Blog

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Best Practice #2 Leadership Focus

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Best Practice #3
Minimize the Goal
to Maximize the Gift
50/5

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Best Practice #2
Think SustainabilityBest Practice #4

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Best Practice #2
Think SustainabilityBest Practice #4
• Preserve Annual Giving

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Best Practice #2
Think SustainabilityBest Practice #4
• Preserve Annual Giving
• Post Campaign Operations

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Best Practices 1. Plan Ahead.
2. Leadership Focused.
3. Minimize Goal/Maximize
Gift
4. Think Sustainability.

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Mistake #1 Skipping the Study

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Mistake #1 Skipping the Study
Case, Capacity, Leadership

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Mistake #1 Skipping the Study
Prepares Donors
and Leadership
Case, Capacity, Leadership

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Mistake #2
Not Asking for
Major Gifts

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Mistake #2 Not Asking for Major Gifts

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Mistake #3
Premature Timing

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Mistake #3 Premature Timing

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Mistake #3 Premature Timing
Launch

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Mistake #3 Premature Timing
KickoffLaunch

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Mistake #3 Premature Timing
Kickoff
Ground
Breaking
Launch

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Mistake #4 Poor Follow-up

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Mistake #4 Poor Follow-up

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Mistakes 1. Skipping the Study.
2. Not Asking for Major Gifts.
3. Premature Timing.
4. Poor Follow-up.

41. d i c k e r s o n - b a k k e r . c o m
By Brent A. Hafele, M.A.
Dickerson, Bakker & Associates
715-379-7235
brent@dickerson-bakker.com
Best Practices &
Common Mistakes
Capital Campaigns
Sponsored by:
Blog
Free Campaign
Set

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44. Our next free webinar »
Asking Styles: A Revolutionary Concept in the Field
Thursday, Feb. 9, 2017 – 1:00pm Eastern
Brian Saber
https://bloomerang.co/resources/webinars