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Sun Microsystems: Why WE (crowds) are smarter than ME (experts)

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OpenMatters
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Key Note Presentation to Sun Microsystems WW user Conference

Business
1 von 44
Barry Libert Co-CEO, Mzinga Sun Worldwide User Conference February, 2008
Our Me Past
Lesson: WE Works!
We are… Finding Our Voice Customers Students Employees Researchers
Let’s See…
36% of American adults use Wikipedia Q: Anybody use Encyclopedia Britannica?
There are over 112 million blogs…
… more Podcasters than radio stations…
… over 250 million pieces of tagged social media…
… and 65 Million Facebook Users Do you have an account?
Experts agree, WE is Cool! ‘ Community development is the single most critical factor in enterprise success’ ‘ Enterprise Social software will be the biggest new workplace technology’
Leaders are turning to WE for… Customer Support Leading Research Product Development Glogal Education
Did you know, WE… Develop New Products ?
Dell Idea Storm
We Develop New Features
Did you know, WE… Bring Good Things To Life?
GE Healthcare
We Power Change
Did you know, We… Market Products?
American Idol
We Promote Your Best
Did you know, WE… Finance Your Needs Education Cars Boats Renovations
Prosper.com
We ‘Show You The Money’
Did you know, WE… …Educate You
The Wharton School
We Provide On-Going Peer Education
Did you know, WE… …Do Proprietary Research
Innocentive
We Solve the Greatest Challenges
Did You Know, WE… Write Ground-Breaking Books! 5100 Contributors 100 Bloggers 750 Discussions 50 Podcasts
Become an Author Today! Join : WeAreSmarter.org
The Conclusion: Leaders Are WE Companies
 
5 Rules for Your… We Success
#1. Find A We Process Marketing Research Product Education
#2. Locate a We Crowd Teachers Students Researchers Partners
#3. Provide We Tools and Support Web 2.0 tools Content Support Moderation
#4. Accept We Wisdom
#5. Measure We Results Active Users Product Ideas New Courses Number of Leads
Final Story: My Wife Was Right!
Our We Future
Thank WE! Barry Libert, Co-CEO [email_address]
Questions?

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