The document discusses Vodafone Club2020 in Spain, which allows users to opt-in to receive advertisements on their mobile phones with a chance to win prizes. Users have full control over what advertisements they receive, how many, and when. They can also block advertisers they don't like and pause the service when traveling abroad. Since users willingly opt-in and have full control, the document concludes this is a pull service, not a push service, and would not be considered spam.

1. Pull vs. Push Vodafone Club2020 Spain Case Analysis 1 MDMK2010 - BorislavKiprin

2. What do you think is the Operator's business model at Club2020? MDMK2010 - BorislavKiprin 2 $$$ $$$ $$$ Serve ads the user likes Chance to win a prize $$$ Opt-in Vodafone Club 2020 mobile phone users

4. Ability to set number of ads to be received

5. Receipt on phone through SMS/MMS or to the mailbox It’s a Pull Service!

6. Could this service be considered as Spam by the MMA's Best practice Document? “Free to End User (FTEU) – The consumer incurs no charges at all for participating in theprogram. The carrier waives standard message fees for these programs. This pricing categorycurrently applies only to SMS messaging, as FTEU MMS is currently not available.” The user has the choice – “modificartucontraseña, tusdatos, elegirhorario de recepciónodesactivartemporalmente el servicio (recomendadoparaviajes al extranjero).” Clear statement of conditions in roaming MDMK2010 - BorislavKiprin 4 The user is in total control of what, when and how to receive. So in that sense, this is not a SPAM!