Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches. An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0 www.evisioncoaching.co.uk @EVisionCoaching

1. DESIGN
THINKING
For Business Growth
ELITE
VISION
COACHING

2. Design
thinking
is
a human
centered and collaborative
approach to problem solving,
using a designed mindset to
solve complex problems.
Tim
Brown
(Bri8sh
Industrial
Designer
&
President
of
IDEO)
ELITE
VISION
COACHING

3. DESIGN
THINKING
Key Elements
ELITE
VISION
COACHING
• People-­‐Centered
• Highly
crea8ve
• Hands
on
• Itera8ve

4. DESIGN
THINKING
Design Thinking is the result of combining analytical thinking and intuitive thinking
ANALYTICAL
THINKING
INTUITIVE
THINKING
DESIGN
THINKING
100% RELIABILITY 100% VALIDITY50/50 MIX
ENGINEERS
“Reliable, safe, proven”
DESIGNERS
“Awesome sauce. I love it!”

5. DESIGN
THINKING
Design Thinking integrates
business, technology and people
TECHNOLGY
FEASIBILITY
PEOPLE
DESIRABLE
BUSINESS
VIABILITY
EMOTIONAL
INNOVATION
Brands
Marke8ng
Rela8onships
EXPERIENCE
INNOVATION
PROCESS
INNOVATION
FUNCTIONAL
INNOVATION
ELITE
VISION
COACHING

6. DESIGN
THINKING
Traditional vs. Design Thinking
Flawless planning
Avoid failure
Rigorous analysis
Presentations
Arms length customer
research
Periodic
Thinking
Enlightened trial & error
Fail fast
Rigorous testing
Lightweight experiments
Deep customer immersion
Continuous
Doing
TRADITIONAL
THINKING
DESIGN
THINKING
ELITE
VISION
COACHING

7. IDEA
IMPLEMENTIN
G
USING
APPLYING
DESIGN
THINKING
IN
ITERATIONS
TO
MONITOR
(DATA)
FOR NEW IDEAS/ISSUES
Start
proces
s again
DESIGN
THINKING
Project management
methodology
Knowledge and prototype of
the design thinking phase
EMPATHY
Take the role of your end-
user
AWARENESS
Know how to improve status
quo
ADAPTIVITY
Learn from feedback and
adapt
KNOWLEDGE Define the challenge you
face
CREATIVITY
Foster ideas
ELITE
VISION
COACHING

8. understand Define
point of
view
observe Find ideas Develop
prototyp
e
Test
PROBLEM
DEFINITIO
N
Problem
solution
DESIGN
THINKING
Design Thinking Process
ELITE
VISION
COACHING

9. DESIGN
THINKING
Learning
Uncertainty / Patterns / Insights Clarity / Focus
ELITE
VISION
COACHING

10. DESIGN
THINKING
Process
Ideate
Test
empathize
Define prototype
Foundation of a human-
centered design process
Necessary to Observe,
Engage and Immerse.
Chance to refine
and improve solutions
Empathy findings are
unpacked and synthesized
into compelling
needs and insights
Mode during the
design process in which
the focus lies on
idea generation
Getting ideas and
explorations out
of the head into
the physical world
ELITE
VISION
COACHING

11. EMPATHY
Only through empathy
with end-users can
you design solutions
for them.
SHOW
DON‘T
TELL
To bring your
ideas to life, show
instead of telling
EXPERIM
ENT
Make your ideas
real and learn
from peoples’
reactions to your
prototype.
MINDFULN
ESS
Have the time and
space to pay
attention to what is
happening around
you.
ACTION
ORIENTED
There are more ways
than ever to reach
and interact with your
customers.
COLLABO
RATION
Key elements are
communication,
support and
problem solving,
sharing and
diversity.
DESIGN
THINKING
Design Thinking integrates business, technology and people
ELITE
VISION
COACHING

12. WHAT IS?
WHAT IF?
WHAT WOWS?
WHAT WORKS?
Before
you
begin
1.
IdenDfy
an
opportunity
2. Scope your project
3. Draft your design
4. Make your plans
11. Surface key
assumptions
12. Make prototypes
13. Get feedback
from
stakeholders
14. Run your
learning
launches
15. Design the
On-Ramp
8. Brainstorm
Ideas
9. Develop
Concepts
10. Create some
napkin pitches
5. Do your
research
6. Identify Insights
7. Establish design
criteria
DESIGN
THINKING
Design Thinking integrates business, technology and people
ELITE
VISION
COACHING

13. DESIGN
THINKING
Design Thinking integrates business, technology and people
10
WHAT IS?
WHAT IF?
WHAT WOWS?
WHAT WORKS?
Journey
Mapping
Value
Chain
Analysis
Mind
Mapping
Brain-­‐
Storming
Concept
Development
Assump8on
Tes8ng
Rapid
Prototyping
customer
Co-­‐Crea8on
Learning
Launch
1
VISUALIZATION
72
3
4
5
6
8
9
ELITE
VISION
COACHING

14. DESIGN
THINKING
Design a city: using Design Thinking Tools: World Café and Extravaganza Prototyping
ELITE
VISION
COACHING

15. ELITE
VISION
COACHING
What’s next?
• Join
our
next
“Design
Thinking”
Seminar
on
20th
of
October
• Like
us
on
Facebook:
Elite
Vision
Coaching
• Read
ar8cles
about
design
thinking:
www.evisioncoaching.co.uk
• Book
your
first
design
consulta8on:
info@evisioncoaching.com