Builk is the winner of Echelon 2012 Launchpad. The Thai startup is a professional social network for the construction industry that doubles as a construction management web app.

1. PATAI PADUNGTIN
patai@builk.com

2. is a professional social network
intended to connect construction professionals
through their business activities.

3. is the first Ad-supported
enterprise SaaS for construction industry

4. theteam
Patai Padungtin
principal / evangelist
• civil engineer & general contractor
• 12 years experience in construction industry
• co-founder / business development manager
at Longkong Studio
Teeraboon Ariyasuthiwong
chief technical officer
• computer engineer
• 7 years exp. in construction-specific ERP development
• co-founder of Longkong Studio,
#1 construction-specific ERP in Thailand with
250 customers (medium-to-large constructors)

5. construction
industry
USD 8 trillion worth in 2011
expand average 5.2% per year
11.0% 13.2%
of world GDP of world GDP
(2010) (2020)
55% will come from
emerging countries

6. construction
business
2 nd highest failure rate
of any business
average 8 employees
91% had less than 20 employees
>1,000,000
construction firms in Asia
>80% are SMEs

7. theproblems
contractors
lack of management tools
project owners
looking for trustworthy contractor
suppliers
ineffective online marketing

8. oursolutions  construction firms
time-cost-quality
management tools
1,400 construction firms
registered

9. oursolutions  project owners
get the right
contractor
in our community with
profiles & suggestion

10. oursolutions  suppliers
right target
Specific for Construction Businesses
User Profile, Geographic and Role Targeting
right time
Advertise while they are working,
Contextual Ad relevant to Construction
$ measurable marketing
Ad Performance Tracking

11. businessmodel
ad-supported model

12. factsheet
USD 300 mil
active project amount
>200% growth
in transaction amount
average
3 hrs/week
usage time

13. growthplan
B2B
relationship
new modules
new territories

14. thankyou