This presentation carries useful insight about "How B2B Entrepreneurs should launch their sales Campaigns?"

1. Devising An
Efficient Sales Process
For B2B Entrepreneur
Helping Small Businesses Grow…

2. Ingredients of an effective sales process
1
www.biz2credit.in
Efficiency of your sales operation depends on how well does the sales team
understands the customer & target audience. Hence, devising the sales process
invloves the following steps:
 Critically Identify Your Target Audience
 Product or Service Mapping to Target Audience
 Dividing Your Customer Into Sub-Segments
 Develop Targeted Marketing Collaterals
 Develop Marketing Funnel
 Create Stage Specific Direct Marketing Mailer Campaign
 Socialise With Your Customers
 Conduct Pre-Launch Test Campaigns & Finalize it
 Closing The Sales Deal

3. Identify Your Target & Map Them
2
www.biz2credit.in
Critically Identify Your Target Audience
 Identify the point of sales for your kind of product or service.
 Idenitify the most nearest use of your product or service and the most distant use.
 Find the key decision makers & the influencers in your domain.
Product or Service Mapping to Target Audience
 Describe product or service & its feautres, usability in the most broadest possible way.
 Match features of the product or service to multiple pain points of your target
audience.

4. Develop Customer Sub-Segments & Marketing
Collaterals For Them
3
www.biz2credit.in
Dividing Your Customer Into Sub-Segments
 After making a good research on your customers & about their likes - dislikes, it is
important to further categorise your customers into further smalled groups.
 This will aid in creating customized sales campaign.
Product or Service Mapping to Target Audience
 Create pesentations, case studies, white-papers, articles, engagement models, trial
reports, pricing charts & business tools to help nurture your customer acquisition
process.

5. Develop Marketing Funnel & Support Each Stage
4
www.biz2credit.in
Develop Marketing Funnel to Track Your Customers’ Engagement & Interest
Stages
 Track your customer acquisition in various stages:
- Attract
- Engage
- Nurture
- Convert
Devel Targeted Support To Help The Customer To Next Stage
 Everytime a stage of interaction is completed, an automated mail confirming the
sucess should be notified to the customer
 The customer can be supported with various marketing material & sales call to help
the customer move to the next stage in our acquisition funnel.

6. Socialise With Your Customer
5
www.biz2credit.in
Engage With Your Customer On Various Social Channels
 Connect both as a brand as well as personally
 Promote your social media pages, activities & competitions to attract & engage your
clients.
 Connect with your personally to maintain one to one interaction & solve their
problems, queries personally.
 Use tools like Discover.ly to find any social link to an email id.

7. Sales Campaign Pre-Launch & Closing Sales
6
www.biz2credit.in
Conduct Pre-Launch Test Campaigns & Finalize it
 Take a sample group & conduct your sales campaign.
 Check for white-spaces & make the necessary refinements
 Conduct 2nd test campaign & then finalize the process
 Ensure convinience to customer at each step.
Close The Deal
 Ensure transparency at each step
 Provide the T&C, make sure that your customer are clear with the T&C.
 Handover a surprise gift to make the experience just awesome.
 Take references from your cleints to increase your client base.

8. Thank You For Viewing The
Presentation
Source:
www.biz2credit.in/blog
Helping Small Businesses Grow…