"Flexible & Multi-Channel Content: Real-World Examples from O’Reilly Media" Learn how O’Reilly Media transformed its publishing infrastructure from a traditional print-focused workflow to a flexible, modular and digital-first toolchain driving profitable growth across multiple digital and print channels. Adapting lessons learned from Web standards, software development and 20 years of online publishing, O’Reilly has built a set of systems supporting real-time publishing on a global scale. In this presentation, you’ll learn about the technical, business and organizational challenges O’Reilly faced along the way, and how the practical strategies and solutions they’ve developed can be of benefit to all.

11. Start Small, Learn Big

16. Watch the Web

17. • What
• You
• See
• Is
• What
• You
• Get

18. • What
• You
• See
• Is
• Not
• Necessarily
• What
• Anybody
• Else
• Gets

25. Watch the Alpha Geeks

37. Fail Forward Fast.